The document provides 20 tips for exponentially growing a business through growth hacking techniques. Some of the tips include requiring shares of quality content to access it, extending free trial periods for users who don't convert, sending personalized emails from real people rather than generic addresses, engaging with communities on sites like Quora and LinkedIn, and using Facebook Live to provide value and market a business. The tips are meant to help growth hackers use analytical, inexpensive, and innovative strategies to grow their company's customer base.

1. 21 GROWTH HACKING
TIPS TO
EXPONENTIALLY GROW
YOUR BUSINESS

2. Growth Hacking is the use analytical,
inexpensive, creative and innovative
ways to exponentially grow your
company’s customer base.
What is Growth Hacking?
GROWTH HACKING

3. Tip # 1
If you have a piece of high quality
content that has proven to be
popular and frequently read, use Pay
With A Tweet and require people to
share it in order to access it.
Require Shares for Your Best Content
GROWTH HACKING

4. Tip # 2
If a free trial user doesn’t convert,
send them an email letting them
know they have x amount of days to
their free trial.
Extended Free Trials
GROWTH HACKING

5. EXAMPLE

6. Tip # 3
Instead of sending emails from
info@company.com or even "Harlow
at Company", send them from real
people with their full names. People
respond better to actual people when
compared with generic company emails.
Send Emails from a Real Person
GROWTH HACKING

7. Tip # 4
Responding to questions on Quora,
Reddit, and LinkedIn are all great
ways of driving targeted traffic to
your site.
Engage in Communities
GROWTH HACKING

8. Tip # 5
There are tons of ways to broadcast on
Facebook Live: Here are a couple of
great ways to provide value to your
audience: Do Q+A's, Run Contests, How
To Videos, & Interview Your Customers.
Use Facebook Live to Market Your
Business
GROWTH HACKING

9. Tip # 6
Whenever you share a piece of
content on Twitter remember to @
mention the author or the company
involved. This is a sure way to get
extra likes and retweets.
Use @Mention on Twitter
GROWTH HACKING

10. Tip # 7
Creating and adding people to lists is
a great way to keep your contacts
organized, but also allows you to
gain visibility on Twitter from people
who matter in your space.
Create Lists on Twitter
GROWTH HACKING

11. Tip # 8
Repurpose Long Form Content
GROWTH HACKING
One way to repurpose your content
is to take your pillar asset and chop
it into smaller, bite-sized chunks:
social posts, blogs, email copy,
infographics, etc.

12. Tip # 9
Send exclusive offers to LinkedIn
Group owners, only do this to active
and engaged groups.
LinkedIn Group Owners
GROWTH HACKING

13. Tip # 10
Identify the leading websites in your
niche and pitch them with a request
to provide an article.
Guest Post
GROWTH HACKING

14. Tip # 11
When a user goes to cancel, push
them toward a lower tier option
instead. If a user has been a
customer for X numbers of months,
offer a big discount for them to stay
on their current plan.
Down-sell at Cancelation
GROWTH HACKING

15. Tip # 12
Read published books in your niche
and then review them.
Amazon Book Reviewing & Commenting
GROWTH HACKING

16. Tip # 13
Get noticed by commenting on
SlideShare presentations.
SlideShare Commenting
GROWTH HACKING

17. Tip # 14
If your goal is to hack growth, then
you need to grow your email list.
Use an email opt-in form on your
website to start building your list.
Create an Email Opt-in Form
GROWTH HACKING

18. Tip # 15
Place sharing options within your
posts. Simple WordPress plugins like
Click To Tweet allow you to make
the content in your post shareable
with a simple click.
Make Content More Sharable
GROWTH HACKING

19. EXAMPLE

20. Tip # 16
Every time someone reads your
content, you should be leading them
to an inevitable call to action.
Let Your Content Lead To A
Call-To-Action
GROWTH HACKING

21. Tip # 17
One way to optimize your content is
to share it on social media more
than once. This practice will give you
an additional boost in traffic.
Promote Your Content
More Than Once
GROWTH HACKING

22. Tip # 18
Google factors your site speed into
search rankings. So make sure your
site is as fast as possible, use this
free tool to test how fast your site
is >> http://gtmetrix.com
Make Your Website Faster
GROWTH HACKING

23. Tip # 19
Write a minimum of 25 headlines for every
blog post. Use the Free Headline Analyzer
tool to get a score of your overall headline
quality, and rate it's ability to receive social
shares, increased traffic, & SEO value.
>> coschedule.com/headline-analyzer
Write 25 Headlines for Each Post
GROWTH HACKING

24. Tip # 20
Rather than just having an "x" to
close a pop-up, use a negative
statement that makes people
reconsider your offer.
Use a Negative Statement
to Close a Pop-up
GROWTH HACKING

25. EXAMPLE

26. CONNECT ON SOCIAL
facebook.com/allieronneberg/
twitter.com/allieronneberg/