A detailed research report on how indian kids interact with various media - tv, print, internet and mobiles.

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9. Television
Newspaper
Radio
Books
Comic
DVD
Cinema

11. 63% 64% 62% 75% 53%
9% 9% 8% 7% 10%
7% 6% 7% 4% 9%
6% 2% 10% 3% 9%
3% 3% 4% 3% 3%
3% 4% 2% 2% 4%
2% 2% 2% 2% 3%
2% 3% 1% 0% 3%

12. 73% 49% 40%
30% 26%

13. 32%
25%
12%
8%
7%

14. 17%
7% 5-6 days/ 16%
14%
Rarely
Never
58% weeks 2-4 days/
40% always weeks
6% Once
always
39% a weeks
3% never
sometimes

16. 58% kids
use computers
46%
19% 19%
own a 17%
computer
13%

17. 3%
13%
11%
23%
40%

19. 26%
53%
1%
9%
27%
87%
4% 63%
3%

21. 7- 10 years 70% 95%
11- 14 years 76%
73%
7- 10 years 7%
11- 14 years
9%
11%
84%
83%
56%
45%
35%

22. 7- 10 11- 14
6% 13%
9% 9%
SEC LOCATION
10%
A Metro 10%
B 9%
Tier 1 2%
C 10%

24. Fig in INR
INR 275
Average per month
A 316
B 264
C 249
7-10: 252
11-14: 295
Metro: 276
Tier - 1: 262

25. Fig in INR
INR 799
Average per year
A 943
B 870
C 637
receive 7-10: 794
11-14: 816
Metro: 804
Tier - 1: 697

26. YES 37% 46% 12%
Some of it all of it
No 63% 25% 16%
Most of it
Half of it
65%
45%
2%

28. 34% 17% 10%
7% 5%

29. 31% 14%
13% 9%

30. 39% 17%
8% 7%

31. 35% 21%
10% 4%

33. 80%
22%
11%
7%
6% 41%
26%
16%
11%
9%

34. 77%
22%
10%
6%
5% 33%
26%
14%
8%
7%

35. No 59%
Yes 41%
81% 30%
28% 25%
No 45% 18% 22%
Yes 55%

36. Yes 47%
Yes 36%
62% 60% 54%
9% 12% 14%
29% 28% 33% Yes 28%

38. 6% 6%
1% 4%
92% 90%

40. 4 –6 years 4 – 6 years 7-14 Years
SEC
Yes 26% 28%
A 32% 44%
No 74% 25%
B 25%
6%
47%
C 22% 41%
7 –14 years
Yes 44% 43%
No 56% 44%

41. 4 –6 years 7 –14 years
63%
54% Yes 14% 20%
41% No 86% 80%
23% 4 –6 7 –14
years years
22%
68% 46%
8%
49% 38%
28%
12% 13%
11% 17%

45. 22% 22% 21% 16%
23% 22% 21%
20%
20%
47% 47% 47% 51%
44% 44% 46% 43%
40%

46. Yes 38% 39% 37%
36% 45%
No 62%