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Cartoon Network India - New Generations Research 2012

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A detailed research report on how indian kids interact with various media - tv, print, internet and mobiles.

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Cartoon Network India - New Generations Research 2012

  1. 1. •••••••
  2. 2. TelevisionNewspaper Radio Books Comic DVD Cinema
  3. 3. 63% 64% 62% 75% 53%9% 9% 8% 7% 10% 7% 6% 7% 4% 9%6% 2% 10% 3% 9%3% 3% 4% 3% 3%3% 4% 2% 2% 4%2% 2% 2% 2% 3%2% 3% 1% 0% 3%
  4. 4. 73% 49% 40% 30% 26%
  5. 5. 32%25% 12% 8% 7%
  6. 6. 17% 7% 5-6 days/ 16%14%Rarely Never 58% weeks 2-4 days/ 40% always weeks 6% Once always 39% a weeks 3% never sometimes
  7. 7. 58% kidsuse computers 46% 19% 19% own a 17% computer 13%
  8. 8. 3% 13% 11%23% 40%
  9. 9. 26%53% 1% 9% 27% 87% 4% 63% 3%
  10. 10. 7- 10 years 70% 95% 11- 14 years 76% 73%7- 10 years 7%11- 14 years 9% 11% 84% 83% 56% 45% 35%
  11. 11. 7- 10 11- 14 6% 13% 9% 9%SEC LOCATION 10%A Metro 10%B 9% Tier 1 2%C 10%
  12. 12. Fig in INR INR 275 Average per month A 316 B 264 C 249 7-10: 252 11-14: 295 Metro: 276 Tier - 1: 262
  13. 13. Fig in INR INR 799 Average per year A 943 B 870 C 637 receive 7-10: 794 11-14: 816 Metro: 804 Tier - 1: 697
  14. 14. YES 37% 46% 12% Some of it all of itNo 63% 25% 16% Most of it Half of it 65% 45% 2%
  15. 15. 34% 17% 10%7% 5%
  16. 16. 31% 14%13% 9%
  17. 17. 39% 17%8% 7%
  18. 18. 35% 21%10% 4%
  19. 19. 80%22%11%7%6% 41% 26% 16% 11% 9%
  20. 20. 77%22%10%6%5% 33% 26% 14% 8% 7%
  21. 21. No 59% Yes 41% 81% 30% 28% 25%No 45% 18% 22% Yes 55%
  22. 22. Yes 47% Yes 36%62% 60% 54% 9% 12% 14%29% 28% 33% Yes 28%
  23. 23. 6% 6%1% 4%92% 90%
  24. 24. 4 –6 years 4 – 6 years 7-14 Years SECYes 26% 28% A 32% 44%No 74% 25% B 25% 6% 47% C 22% 41% 7 –14 yearsYes 44% 43% No 56% 44%
  25. 25. 4 –6 years 7 –14 years63%54% Yes 14% 20%41% No 86% 80%23% 4 –6 7 –14 years years22% 68% 46%8% 49% 38%28% 12% 13% 11% 17%
  26. 26. 22% 22% 21% 16%23% 22% 21% 20% 20% 47% 47% 47% 51%44% 44% 46% 43% 40%
  27. 27. Yes 38% 39% 37% 36% 45%No 62%

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