This survey summarizes the results of a study on the "Go Commercial" value proposition. The majority of respondents were female, single, between 25-35 years old and earning less than N5,000. Most shopped at local specialized markets once a week and found the experience stressful. However, most felt the commercial option was valuable and would pay 10% more for the service.

1. Free Online Surveys http://freeonlinesurveys.com/app/item-liveresults.asp
Results for: The 'Go Commercial' Value Proposition
M
11 (33.3%)
F
22 (66.7%)
Single
24 (72.7%)
Maried
9 (27.3%)
15-25
4 (12.1%)
25-35
24 (72.7%)
35-45
4 (12.1%)
45-55
1 (3.0%)
55-65
0 (0.0%)
N1,000-N5,000
28 (84.8%)
N5,000-N10,000
2 (6.1%)
N10,000-N15,000
0 (0.0%)
N15,000-N20,0000
0 (0.0%)
Other
3 (9.1%)
Local Specialized Markets(i.e. KETU/MILE 12)
12 (36.4%)
Local Community Markets (i.e. Alade Market Ikeja)
11 (33.3%)
Specialized Malls (i.e. Shoprite)
3 (9.1%)
Other
7 (21.2%)
1 of 3 19/05/2012 09:26

2. Free Online Surveys http://freeonlinesurveys.com/app/item-liveresults.asp
Once a Week
15 (45.5%)
Twice a Week
8 (24.2%)
More than twice a week
0 (0.0%)
Once a Month
10 (30.3%)
Other
0 (0.0%)
Very stressful
4 (12.1%)
Stressful
19 (57.6%)
Enjoyable
8 (24.2%)
Very enjoyable
1 (3.0%)
Other
1 (3.0%)
Yes
26 (78.8%)
No
7 (21.2%)
Yes
24 (72.7%)
No
9 (27.3%)
10% of cost
19 (76.0%)
20% of cost
0 (0.0%)
30% of cost
0 (0.0%)
Other
6 (24.0%)
YES
19 (57.6%)
NO
13 (39.4%)
2 of 3 19/05/2012 09:26

3. Free Online Surveys http://freeonlinesurveys.com/app/item-liveresults.asp
Other
1 (3.0%)
3 of 3 19/05/2012 09:26