This document outlines the process used by Sharjah Islamic Bank to define, communicate, and measure their core organizational values. They conducted interviews with managers, senior associates, top performers, and new employees to identify themes in emails, sponsorships, stories, and responses to interview questions. Based on this research, they identified five core values: fairness, initiative, reciprocity, simplicity, and trust. They then developed examples and descriptions of each value and refined them based on management feedback to integrate the values into their organizational culture through training, communications, and performance management.

1. Learning & Organisational Development
Transform Organisational Culture - Defining, Communicating and Measuring Core Values
Sangeeth Ibrahim
AVP - Head of Learning and Career Development
Sharjah Islamic Bank - See more at:

2. • Back Biting
• Unhealthy Competition
• Un fairness
• Rude
• No Support
• No Integrity
• No Courtesy
• Ruthless

3. • Supporting
• Family Environment
• Fair
• Polite
• Nurturing
• Principled
• Serving
• Flexible

7. Our Core Values
• Fairness
• Initiative
• Reciprocity
• Simplicity
• Trust

9. The Process
• 20 Managers
• Awareness Meetings- What are Core Values
• Reviewing emails from the CEO and Senior Management for themes
• Reviewing the sponsorships made by SIB for themes
• Reviewing the legends and stories heard in SIB
– Interviewing Senior associates who have worked in SIB for more than
15 years
– Interviewing Top performers
– Interviewing New Comers
• Translating their responses to Values with examples
• Having a consolidation meeting to describe values
• Final review and submission to the Management- The values and
descriptions were refined by the Business Excellence Team and
submitted to the Management for Ranking

10. The Process
• Interview Questions For Experienced
Staff/Top Performers
– What is unique about working here?
– What is it that our competitors may do, but we
will never do?
– What is rewarded here?
– What is punished here?
– How do/should we treat people (Customers, Staff,
Society)
– Who is a Role Model associate at SIB

11. The Process
• Interview Questions For New Comers
– What was your first impressions about SIB?
– What are three things that you like about the
bank?
– What is unique about working here?
– How do/should we treat people (Customers, Staff,
Society)
– What should be your qualities to become a
winner at SIB

12. Crisis- Associates Sharia- Card, Court Cases,
Restructuring, auditing
The ill child
Social Responsibility- The Office Boy,
cancer, blind n handicapped
40 Million
Creativity- Conversion, Sukuk,
first Islamic Card,
Process Improvements
O Budget and
maximum training
programs
Long serving staff

19. Values to Culture
• Best Practices ideas and implementation
Competition
• Induction Trainings
• ePMS
• The Qissa
• Daily Quotes