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Water
2% salt
Vegetables
Prep time: 2 min
(+ 1-10 weeks)
How to change the world
with fermented food
Playful Pandas
behaviour change
Valentina Rao / Playful Pandas
Playful Pandas
Miso
Kimchi
Tempeh
Dosa
Sauerkraut
Kefir
Ayran
Bagoong
Beer
Chass
Chicha
Curtido Dhokla
Filmjolk
Garri
Gundruk
Haraki
Injera
Kapusta
Lassi
Kvass
Podpiwek
Pickles
Pimenta Moida
Pulque
Salami
Salgam
Surstromming
Igunaq
Ogi
Tepa
Cheddar
Sourdough
Kombucha
Playful Pandas
1. The problem:
Playful Pandas
Gut microbiome and health
Kamada, Nobuhiko et al. “Role of the gut microbiota in immunity and inflammatory disease.” Nature Reviews Immunology 13 (2013): 321-335.
Human Microbiome Project (HMP) launched 2007
Playful Pandas
“modern” diseases
autoimmune diseases
antibiotic resistance
immune system dysfunctions
chronic infections
allergies
food intolerances
chemical sensitivities
+
cardiovascular diseases, cancer, chronic respiratory diseases and diabetes,
82% cause of death from non-transmissible diseases
- World Health Organisation 2016
“classic” diseases
autism
mood disorders
Playful Pandas
(Some) sources of toxins in everyday life:
heavy metals
Playful Pandas
more toxins:
hormones
antibiotics
mycotoxins
and of course…
Playful Pandas
Playful Pandas
2. The a solution:
Playful Pandas
• support “good” gut flora
• improve bioavailability of nutrients
• help chelate (“escort outside”) heavy metals and toxins
• improve digestion, immune system, reduce bad cholesterol,
osteoporosis, depression, hypertension, fibromyalgia, obesity,
IBS, etc etc
• environmental advantages: cheap, easy to make and to keep
the magic of live (good) bacteria in
fermented food:
Playful Pandas
3. Current situation:
Playful Pandas
Books Blogs
Communities
Playful Pandas
“yoga types”
Why (maybe) average people are not
interested in fermentation
serious illness
hippie/vegan
stereotype
associated with:
backward country folks
Playful Pandas
• fermented food is not stable so it is difficult to sell inside
normal food industry, many countries’ laws forbid selling
live foods
• several healthcare institutions see this movement as
“counterculture” and they lack knowledge of recent
discoveries, so they oppose it or dismiss it
• very few people (outside of craft beer and such) want to
pay to learn fermentation, also we want to reach as many
as possible
Other limitations
Playful Pandas
4. A (modest) proposal:
Playful Pandas
S
(temporary name)
• A place to learn, make, share (knowledge or food), store
and talk about fermented foods, with both young and old
• A replicable template
• A physical kit
Playful Pandas
Turin
Auckland
New York
Amsterdam
Lisbon
open source software
downloadable inventory
online tutorials
step-by-step instructions
from funding to training
The template
Prague
Berlin
San Sebastian
Birmingham
Vienna etc
Playful Pandas
but also… community gardens
Playful Pandas
Playful Pandas
• visual information (posters, brochures)
• how to + scientific background
• instructions to set up a Garden
The kit
Playful Pandas
Reach to…
• Makers, craft beers aficionados, homesteaders, but also
• housewives (and husbands), people into saving money
• keepers of food prep traditional methods, old or young
• people with a lot of time: unemployed, retired, lonely
• make lessons and workshops with school children
Playful Pandas
Playful Pandas
Where in the world is Carmen San
Diego the Business Model?
Public sector
(health, education, social)
NGOs/charities
Self sustaining/business
(fab lab sells office space,
what does ProbGard sell?)
volunteer/self supporting
model like gardens
Crowdfunding
(not a business model)
???
Playful Pandas
Playful Pandas
Thank you for listening!
v@playfulpandas.org
www.playfulpandas.org
Questions? Advice? Comments?
Playful Pandas

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EIT_Climate_KIC_2018_Fermented Garden_last.pptx

Editor's Notes

  1. I did this yesterday - cut vegetables, without too much washing to keep the bacteria, put them in a solution of water and salt, closed the jar, and now I will leave it there and the good bacteria will fight and eat the bad bacteria, I will see bubbles, and in some time the chemical composition of these peppers will be different and they will be fermented.
  2. my consulting company is based in the NL but I just moved to portugal, I studied behaviour change through games and play and I worked for some years in digital health
  3. Fermentation is found everywhere in the world every single country has its own fermentation traditions, to preserve food before the age of refrigeration and to make it more tasty and nutrient, some methods are very time consuming but some others like yogurt kimchi kefir sauerkraut are quite fast like my bell peppers here. But why is this relevant here?
  4. In the last ten years or so a LOT has been discovered about the role the bacteria that live inside our gut play in preventing even serious disease, HMP started with the same goal as the Genome project for DNA, they wanted to map all the friendly bacteria that make our lives possible, they are still on the way.
  5. One of the many discoveries was a strong correlation between gut health and a lot of “modern diseases”, diseases which prevalence has skyrocketed in the last decades for little known reasons, and also with “old” diseases like etc. In fact scientists do have some suspicions about who to blame:
  6. this is just a few of the toxics we get in everyday life, I wish I could say that we get this in the developed world, but unfortunately situation is even worse in many developing countries that have adopted the toxic Western lifestyle without having any regulations, consumer protection, environmental laws to limit the damage.
  7. mycotoxins - mutant supermolds that grow out in reaction (or symbiosis) with new strong pesticides, especially in wheat, or that prosper in processed food treated for a very long shelf life. This is just a small part of all the toxic load we meet every day. As a consequence of this the gut of modern humans often looks something like this:
  8. THE solution would be to stop polluting and messing up our food, but that of course is a long process that is going to take many years and lots of fights scandals legal cases etc to get anything done - one thing that the average person can do now is to integrate the habit of fermented foods in their everyday life. Why
  9. maybe in conjunction with the Microbiome project (or maybe not) we can see a grassroots movement growing, mostly from the internet
  10. 1000s books, 100s blogs, communities with 20-30+k users, one in Brazil had 175k members, but this is still a niche market, even if more and more people are interested, it’s still “counterculture” in a way and it’s nowhere near to what it should be, a guideline for health similar to the “eat 5-7 cups of vegetables per day” and the food pyramid we are all used to see in newspapers or TV programs.
  11. describe place here
  12. template, replicable anywhere in the world, with guidelines - for impact hub, create the “perfect” co working space - for a fermentation space: one or more sinks for washing, a tub, one or more tables, craft beer containers need more space/money, eventually lockers where people can leave their stuff, information material on the wall / table
  13. make fermenting food as common as growing plants at home, people who use community gardens don’t pay the same fees
  14. Motivation, ability and triggers enhancing the ability and creating small rituals will increase the likelihood