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Go to2011

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presentation at the GoTo preconference event, Amsterdam 2011

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Go to2011

  1. 1. BEYONDGAMIFICATIONare your apps REALLY playful?
  2. 2. AboutValentina RaoUtrecht University/GATE projectV@playfulpandas.com@PlayfulPanda1 Playful Pandas playful solutions to serious problems
  3. 3. QuickTime™ and a decompressor are needed to see this picture. Gamification: thelatest magic trick?latest magic trick?
  4. 4. Introducing a New Era a New Era
  5. 5. QuickTime™ and a decompressorare needed to see this picture.
  6. 6. Task Management
  7. 7. Social Management
  8. 8. Cancer Management QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  9. 9. where are the badges?
  10. 10. Gamification is.. “The process of using game thinking and gamemechanics to engage users and solve problems” Gabe Zichermann
  11. 11. Foursquare works,doesn’t it?
  12. 12. QuickTime™ and a decompressorare needed to see this picture.
  13. 13. QuickTime™ and a decompressor Jesse Schell are needed to see this picture.“Anything that can be measured, can be made into a game” made into a game”
  14. 14. Basic Instincts
  15. 15. Is this fun?
  16. 16. Points PrizesLevels MoneyBadges Gold starsQuests PunishmentsProgress bars ThreatsLeaderboards Loss of Power
  17. 17. Communist Russia Lenin, 1917: how do we motivate workers, without having to pay them more?
  18. 18. Fly Miles, Loyalty Cards QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  19. 19. The “sugar” principle
  20. 20. THIS is fun! QuickTime™ and a decompressor are needed to see this picture.
  21. 21. QuickTime™ and a decompressorare needed to see this picture.
  22. 22. QuickTime™ and a decompressor are needed to see this picture.What makes a game FUN?
  23. 23. RULES
  24. 24. GOALS
  25. 25. FICTION
  26. 26. GOALS
  27. 27. RULES
  28. 28. Fiction: not usually
  29. 29. Open Play: less rules andgoals, instead, a lot of fiction
  30. 30. “Games are Possibility Engines”SebastianDeterding
  31. 31. FUN is...
  32. 32. Recognizing patterns and solving problems - a form of learning Raph Koster
  33. 33. FUN is..
  34. 34. Balance between skills and challenges
  35. 35. QuickTime™ and a decompressorare needed to see this picture.
  36. 36. FUN is...
  37. 37. Humor
  38. 38. Fun works best at making people dothings they don’t want to do - but nicely
  39. 39. The Fun of an Exotic Community QuickTime™ and a decompressor are needed to see this picture.
  40. 40. The fun of Order
  41. 41. The Fun of Places
  42. 42. Why do they work?
  43. 43. Intrinsic Motivation
  44. 44. Intrinsic Motivation QuickTime™ and a decompressor are needed to see this picture. Meaning Autonomy Self-knowledge Belonging LearningMastery Power Fun Love Sex
  45. 45. Extrinsic Motivation QuickTime™ and a decompressor are needed to see this picture.
  46. 46. Motivation 2.0, carrots and sticks, is giving place to Motivation 3.0, internal motivation Dan Pink
  47. 47. Badge Fatigue QuickTime™ and a Graphics decompressor are needed to see this picture.
  48. 48. progress wars
  49. 49. Instead:Autonomy Mastery Purpose
  50. 50. Autonomy
  51. 51. Mastery QuickTime™ and a decompressor are needed to see this picture.
  52. 52. Purpose QuickTime™ and a decompressor are needed to see this picture.
  53. 53. The “Trash” Effect
  54. 54. To conclude:
  55. 55. 3 ways to gamify
  56. 56. 1 - AddGame AestheticsGame Aesthetics
  57. 57. Search Experience
  58. 58. 2 - EmbedGame MechanicsGame Mechanics
  59. 59. Gambling Ads
  60. 60. Speed Camera Lottery
  61. 61. to match skills in difficulty gradual increaseScaffolding
  62. 62. Feedback
  63. 63. 3 - Create aGame ExperienceGame Experience
  64. 64. Real Life Consequences
  65. 65. Amy Jo Kim“Every designer will think like a game designer”
  66. 66. Some References QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressorare needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  67. 67. Thank you for your attention!V@playfulpandas.com @PlayfulPanda1

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