Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook Applications and Playful Mood: the Construction of Online Third Places

presentation at the Brunel seminar on games, 2008

  • Login to see the comments

Facebook Applications and Playful Mood: the Construction of Online Third Places

  1. 1. Facebook Applications, Playful Mood, and the Construction of Online Third Places Valentina Rao / / Factory Girl @ Brunel 2nd Annual Postgraduate Conference 16.9.2008
  2. 2. <ul><li>Ludification of culture (Raessens) </li></ul><ul><li>Fun Revolution : “force the fun into the policy agenda” (Castronova) </li></ul><ul><li>Play: first skill of an education for the 21st century (Jenkins) </li></ul><ul><li>“ Free play” at the core of participatory culture (Jenkins) </li></ul><ul><li>= diffusion of playful practices in non-play environments </li></ul>
  3. 3. Applications in social networks
  4. 4. Applications in social networks
  5. 5. Applications in social networks
  6. 6. <ul><li>What is their role? </li></ul><ul><li>Social lubricant? </li></ul><ul><li>Marketing strategy? </li></ul><ul><li>Are they games? </li></ul>
  7. 7. simulation versus representation <ul><li>Simulations “allow the player to perform actions that will modify the behavior of the system” (Frasca) </li></ul>
  8. 8. Random outcome, no skills, 2-clicks actions, text instead of gameplay
  9. 9. Representation? Performance?
  10. 10. Introducing “Third Places” (R. Oldenburg) <ul><li>“ third place” - separate from home and work </li></ul><ul><li>“ agora of the common man” </li></ul><ul><li>bars, cafes, cantines, beer gardens, taverns </li></ul><ul><li>characteristics: the main activity is conversation , they are easily accessible , they act as a leveler , they feature regulars , have a low profile , offer a neutral ground , they feel like a home away from home , and the mood is playful . </li></ul>
  11. 11. Is Facebook a virtual “third place”?
  12. 12. Playfulness is a more important consideration than play. The former is an attitude of the mind; the latter is a passing outward manifestation of this attitude (Dewey) Playfulness: cognitive spontaneity, social spontaneity, physical spontaneity, manifest joy, sense of humor (Barnett)
  13. 13. Facebook Applications as “casual fun” <ul><li>Ludus <---> Paidia (play governed by rules versus free play) suspension of disbelief, magic circle, contract, lusory goals </li></ul><ul><li>fun: activity (often with a goal), absorption </li></ul><ul><li>playful mood: no goal, eventually no activity, but it needs a place and a group (a circle) </li></ul><ul><li>Playfulness is social! </li></ul>
  14. 14. <ul><li>“ third places”: “frivolity, verbal wordplay, and wit” “human warmth” “being apart together” </li></ul><ul><li>relates to physical dimension </li></ul><ul><li>virtual third places: </li></ul><ul><li>representations of physical actions, instead of physical actions </li></ul><ul><li>performance of play as a symbolic action to create the place’s identity as a “third place” </li></ul>
  15. 15. Conclusions <ul><li>Rise of playful activities (similar to casual games, only even more casual) </li></ul><ul><li>Social networks as “playful spaces”, “playgrounds”, “play areas”, “third places”; playfulness is always social, sociability often involves playfulness </li></ul><ul><li>Playfulness as a parameter in web design, aside usability (Follett) </li></ul>
  16. 16. <ul><li>Playfulness bridges between digital literacy and non-digital fields (transmedia narratives) ( and casual games/Kuittinen, Kultima et al.) </li></ul><ul><li>And between game literates and traditional “passive” audiences (transmedia storytelling, ARGs, remediation:Penguin 6 Stories) </li></ul><ul><li>The single player/viewer becomes a social player thanks to--- playfulness </li></ul><ul><li>To understand the dynamics of playfulness and mood in social media will help understand Web 2.0, 3.0, and the dynamics of participatory culture </li></ul>Conclusions
  17. 17. Thank you for your attention! Valentina Rao [email_address]