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ACE 2013 University of Twente


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ACE 2013 University of Twente

  1. 1. Designing behavior change interventions through gaming: a framework a framework Valentina Rao partially developed within GATE project/Utrecht University 2009-2012
  2. 2. “persuasive games” for some means: for some means:
  3. 3. Procedural rhetoric
  4. 4. “Procedurality is the computer’s ability to model situations and ideas through the use of computational process. It is a type of representation that differs from other, more familiar forms, such as speech, writing, or images.” Ian Bogost
  5. 5. for others instead “persuasive games” means: means:
  6. 6. gamification, serious games, systems that facilitate actions and behaviors
  7. 7. Psychology of persuasion/ persuasive technology
  8. 8. Two cultures:
  9. 9. Two modes of communication:
  10. 10. 1) Media communication
  11. 11. Representation
  12. 12. 2) Dialogue
  13. 13. Human Computer Interaction
  14. 14. Elaboration Likelihood Model Central Route Peripheral Route Two Routes to persuasion
  15. 15. Who is this distinction relevant to? Game researchers Game designers Stakeholders Persuasion designers Researchers psychology of persuasion
  16. 16. Thank you for listening! Questions? For all inquiries,, write to Twitter:@Playfulpanda1