COMMUNICATING FOOD FOR HEALTH                BENEFITS NEW FOOD TRENDS AND MEANINGS  PROFESSIONAL IDENTITIES AND FOOD CO...
Add title and/or logos of your                       institutionPresentationIPHES: Institut Català de Paleoecologia   Huma...
Add title and/or logos of your                        institution•   We have a department of    socialization: didactical ...
Add title and/or logos of your                 institution•   A variety of news items: archaeological discoveries, excavat...
Add title and/or logos of your                       institutionWhy are we interested in food?We are beings that eat, tran...
Add title and/or logos of your                   institutionTopics related with food•   What have we eaten throughout    o...
Add title and/or logos of your                  institutionTopics related with food•   This same cause enabled our ancesto...
Add title and/or logos of your                  institutionTopics related with foodChanges to human biology:              ...
Add title and/or logos of your                  institutionTopics related with food•   Climatic crises•   Adaptation to th...
Add title and/or logos of your                   institutionHow we eat•   Laterality, the preferential use of the    right...
Add title and/or logos of your                       institutionHow we eat•   The early agricultural and livestock    farm...
Add title and/or logos of your                       institutionThe methodology of  how we can come to  these conclusions•...
Add title and/or logos of your                    institutionNEWS - EXAMPLES•   “A new study confirms that 500,000 years a...
Add title and/or logos of your                    institutionNEWS - EXAMPLES•   “7,000 faunal remains of fossils from Atap...
Add title and/or logos of your                   institutionThe idea of conscious  eating•   Conscious eating is not what ...
COMMUNICATING FOOD FOR HEALTH                BENEFITS NEW FOOD TRENDS AND MEANINGS  PROFESSIONAL IDENTITIES AND FOOD CO...
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Mass communication regarding the evolution of diet and health from Atapuerca to the present.

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Cinta bellmunt, evolutionary journalist, community manager, archaeologist and author. Head of Communication in the IPHES

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Mass communication regarding the evolution of diet and health from Atapuerca to the present.

  1. 1. COMMUNICATING FOOD FOR HEALTH BENEFITS NEW FOOD TRENDS AND MEANINGS  PROFESSIONAL IDENTITIES AND FOOD COMMUNICATION  INNOVATIVE PRACTICES IN COMMUNICATION 8th – 9th November, 2012TARRAGONA Communication about the evolution of diet and health from Atapuerca to the present By Cinta S. Bellmunt, head of Communication at the IPHES www.iphes.cat
  2. 2. Add title and/or logos of your institutionPresentationIPHES: Institut Català de Paleoecologia Humana i Evolució Social (Catalan Institute of Human Paleoecology and Social Evolution)• Located at the Sescelades campus of the Rovira i Virgili University, Tarragona• It is one of the three best research centres in the world investigating human evolution• Directed by archaeologist Eudald Carbonell, there are some sixty people working. Most are dedicated to research.
  3. 3. Add title and/or logos of your institution• We have a department of socialization: didactical activities for the public in general, we organize exhibitions, congresses, open days, television series, books, etc.• Communication about human evolution: 5 blogs, several channels on Facebook, Twitter and Youtube. We are followed by over 35,000 people.
  4. 4. Add title and/or logos of your institution• A variety of news items: archaeological discoveries, excavations, publications in impact journals, conferences, books…• Some deal with diet and health and are based on the research that is carried out at the IPHES. All of the inferences made come from the empirical records
  5. 5. Add title and/or logos of your institutionWhy are we interested in food?We are beings that eat, transform, recycle and regulate energy through food”, in the words of archaeologist Eudald Carbonell.“What we eat defines us, it explains us and conditions our life”.“Moreover, how human beings have eaten throughout history is closely linked to our evolution as a species”.Knowing about these matters can help us to improve our present and foresee a more human future
  6. 6. Add title and/or logos of your institutionTopics related with food• What have we eaten throughout our evolution from eating insects to today? The importance of the introduction of meat: essential for the development of the brain.• The transformation of a basically vegetarian diet to another strongly meat-based diet is the main cause that led to the individualization of the genus Homo compared to Australopithecus.
  7. 7. Add title and/or logos of your institutionTopics related with food• This same cause enabled our ancestors to go beyond the tropics of Africa, where there were abundant vegetable resources to reach the temperate zones of Eurasia, with its seasonal variations.• But, access to meat was never easy and hyenas were tough competition often taking the prize.
  8. 8. Add title and/or logos of your institutionTopics related with foodChanges to human biology: bipedalismOur hands became free, our visibility increased …We extended the possibilities of obtaining resources
  9. 9. Add title and/or logos of your institutionTopics related with food• Climatic crises• Adaptation to the environment• Making use of resources
  10. 10. Add title and/or logos of your institutionHow we eat• Laterality, the preferential use of the right hand for the different activities related with food• The evolution of technology:The use of tools to process food, preserve food, how they facilitate obtaining energy freeing up time to do other things.• The discovery of fire, the socialization of meals. Eating around the fire increases sociability, changes of organization, socialization.
  11. 11. Add title and/or logos of your institutionHow we eat• The early agricultural and livestock farmers (creation of surpluses and sedentarism). We were hunter- gatherers• These major changes have led to evolutionary changes.• It is not the same to eat alone, in a group, standing, sitting, in a hurry, or calmly; or eating fruit, vegetables, insects or the meat of macromammals or fish.• All of this defines our social nature .
  12. 12. Add title and/or logos of your institutionThe methodology of how we can come to these conclusions• cut marks in stone tools• analysis of the remains found in fireplaces• substances found on teeth• animal and human bones (cannibalism in Atapuerca) found at excavations, etc.
  13. 13. Add title and/or logos of your institutionNEWS - EXAMPLES• “A new study confirms that 500,000 years ago the Atapuerca hominids were right-handed”• “Conference about food resources Atapuerca hominids”• “Conference on Food and Human Evolution”• “800,000 years ago gastronomic cannibalism was common practice for Homo antecessor in Atapuerca”
  14. 14. Add title and/or logos of your institutionNEWS - EXAMPLES• “7,000 faunal remains of fossils from Atapuerca analysed to understand the use of animals by hominids”• “The fossilized teeth of horses, key to understanding Darwins natural selection and climate change”• “Maltravieso Neanderthals were the first hominids who ate hyenas”• “New cannibalism hypothesis relates Atapuerca with the defence and extension of a territory rich in resources”
  15. 15. Add title and/or logos of your institutionThe idea of conscious eating• Conscious eating is not what you find in your surroundings, rather it is how you organize your environment and a culture of the environment, to be able to establish a food culture and a psychological and social education so that food becomes the subject of oral communication and structuring of human relations.
  16. 16. COMMUNICATING FOOD FOR HEALTH BENEFITS NEW FOOD TRENDS AND MEANINGS  PROFESSIONAL IDENTITIES AND FOOD COMMUNICATION  INNOVATIVE PRACTICES IN COMMUNICATION 8th – 9th November, 2012TARRAGONA Communication about the evolution of diet and health from Atapuerca to the present By Cinta S. Bellmunt, head of Communication at the IPHES www.iphes.cat

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