This document provides samples of work by Cynthia Maniglia, a creative director and copywriter. It includes summaries of projects she worked on promoting products and services for companies in various industries such as Quaker Oats, LED light bulbs, and American Red Cross. The document demonstrates Cynthia's experience writing marketing materials across different channels including emails, websites, direct mail, and social media.

1. Hi!
Cynthia Maniglia
Creative Director, Copywriter

2. QuakerOats <QuakerOats@news.quakeroats.com>
To: cindytwin@aol.com
Reply-To: "QuakerOats" <QuakerOats@news.quakeroats.com>
For You: Quaker’s Fall Recipe and Savings!
November 14, 2013 5:16 P
Taste Sam's new recipe and save$1
Samples of Cynthia’s work:
Quaker Oats for Zeta Interactive
View online
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Healthy Living
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Quaker Products
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Cooking & Recipes
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About Quaker
November 2013
OATM A ZI N G. OATSP IR E D . OATSA V IN GS.
ALL RIGHT HERE...
SPICE U P Y OU R B R E AK F A ST W ITH
PU M PK IN CH E E SE CAK E OATM E A L
“In 2013, I had the pleasure to work
with Zeta Interactive and write copy
for their client, Quaker Oats. I wrote
copy for Quaker’s November
eNewsletter. It was a fun project to
work to help promote Quaker’s new
COO – Chief Oatmeal Officer – and her
seasonally-friendly oatmeal recipe
right before the holidays. Like every
good direct marketing effort, this one
includes a reply device – a coupon for
$1 off old fashioned or steel cut oat. Get
your oat on!”
We have a delicious new recipe to share
with you from Sam Stephens, owner of
OatMeals Café in NY and Quaker's
Creative Oatmeal Officer! Since oats and
pumpkin are such a great combo this time
of year, Sam has joined the two in a tasty
Pumpkin Cheesecake Oatmeal that's sure
to delight. Try her recipe and wake up your
oats! Make it yours with Quaker® Quick,
Old Fashioned or Steel Cut Oats,
whichever you prefer.
®
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P um pkin Cheesecake Oatm eal
• 1/2 cup Quaker Oats (Quick or Old
Fashioned)
• 1/4 cup canned pumpkin puree
• 1 tsp vanilla extract
• 1 tbsp brown sugar
• 2 tsp pumpkin spice
• 2 tbsp graham crackers, crumbled
OATSAVINGS JUST FOR YOU!
Save $1.0 0 when you buy one (1)
Quaker ® Old F ashioned Oat s,
Quaker ® Quick Oats OR Quaker ®
Steel Cut Oats.
Nourish your family morning to night with
oatmazing breakfast and snack options. Go on, get
creative!
W hile Supplies L ast

3. Samples of Cynthia’s work:
SWITCH LED light bulbs
“In 2010 and 2011,
I helped SWITCH –
innovators in LED
replacement light
bulbs – develop
their start-up
materials in print
and online, with
copyediting
services for
product sheets and
their new website.”

4. Samples of Cynthia’s work:
Web Landing Page
“Aside from writing content for
websites, I have also helped many
clients with landing pages to promote
new products, services, programs and
events. Here’s copy I wrote for a
landing page to promote an iPadTM
giveaway at an upcoming tradeshow.
Quick tip for effective landing page
copy: Write to fit the screen. Make sure
your ‘call to action’ button is positioned
clearly so the viewer can see it – and
more importantly click it - without
having to scroll down.”

5. Samples of Cynthia’s work:
Integrated Print & Online Campaign
“This campaign was created for Project
Management Institute to promote their
Registered Education Program (R.E.P.).
A jumbo direct mail kit, email and landing
page incorporated an integrative creative
strategy and mantra of ‘Reap the Benefits’
that played off the R.E.P. acronym.
The purpose of the campaign was to drive
audience members to the landing page to
learn more about the R.E.P. program and
incent them with a giveaway to provide their
email contact information while on the page.
The campaign was sent to learning officers
and HR professionals at organizations that
use project management and may want to
become Registered Education Providers.”

6. Samples of Cynthia’s work:
AIChE - 2011 Student Membership Campaign
(Email and Poster)

7. Samples of Cynthia’s work:
American Institute of Chemical Engineers (AIChE) –
eLearning Email
“AIChE offers ongoing Webinars
for members and non-members,
both ‘live’ and ‘on demand’ from
their archived collection. This
email was created to be sent to
chemical engineering
professionals who expressed an
interest in the past for a recent
Webinar’s subject matter
(sustainability) but missed the live
webinar. The email gives them a
quick link to buy the archived
version of the Webinar and ‘see
what they missed.’ The HTML for
the email was created to ensure
readability on mobile devices.”

8. Samples of Cynthia’s work:
AAA Vacations/Walt Disney World
“A Disney vacation isn’t a hard sell, but in a
flagging economy, many families can be
hard-pressed to afford one.
AAA Vacations offers a variety of
money-saving packages that
can help make a Disney vacation
more affordable.
In this direct response self-mailer,
we promoted AAA Magical
Members – a club/program
for AAA Members
who ‘love Disney’ –
chockfull of exclusive
savings and
privileges.”

9. Samples of Cynthia’s work:
AAA Vacations/Walt Disney World postcard

10. Samples of Cynthia’s work:
Affinity Marketing for Aon
“Aon Affinity’s programs are recognized
for excellence in meeting the unique
needs of individuals, professionals,
businesses and specialized
industries. Aon has been a trusted
partner of ASAE for more than 15 years
and work with more than 100
associations providing meaningful
insurance products that both please
members and increase revenue streams.
This trade ad is to promote the
partnership with ASAE member
companies. The creative utilizes
illustration a copy theme that is carried
throughout additional ASAE marketing,
in print and online.”

11. Samples of Cynthia’s work:
Chase – Mortgages
“Form letters present a unique
challenge to the writer. Without
colorful pictures or graphics,
words are more important than
ever. Here, the art of
communicating clearly and with
purpose, in a user-friendly way
that helps not hinders business
transactions, is all-important.
These letters for Chase’s mortgage
services call on those timeless
copywriting skills.”

12. Samples of Cynthia’s work:
BCBSF – Turning 65 Birthday Program
“I’ve been writing about
Medicare and health care plans
for Medicare beneficiaries since
the 1980’s. I know the ‘ins and
outs’ of the program, and how
to craft compelling and
compliant marketing materials
to help Baby Boomers make a
smooth transition to the
Medicare program, as well as
explore health care options and
solutions to fit their needs and
budgets. On the right is a multipage guide that I wrote to
introduce Floridians turning
age 65 to the Medicare program
and insurance options from
Blue Cross and Blue Shield of
Florida, part of a multi-step
birthday program.”

13. Samples of Cynthia’s work:
DVD Scripting
“Care Improvement Plus offers health
plans especially designed for Medicare
beneficiaries with special needs due to
chronic health conditions such as
diabetes and heart failure, as well as
beneficiaries who are ‘dual eligible’
(eligible for both Medicare and
Medicaid’). This DVD was created to
assist agents in conducting a compelling,
complete and compliant sales meeting –
to help meet the needs of prospects in
choosing a health plan that meets their
special needs.”

14. Samples of Cynthia’s work:
Ben Vereen Postcard
“Here’s a postcard I wrote in 2013
featuring Tony-Award winning actor,
Ben Vereen, as spokesperson for eTeleQuote. With one phone call, eTeleQuote researches Medicare
insurance plans and compares rates
from nationwide providers like Humana,
United HealthCare, Mutual of Omaha,
and more. They help to evaluate a
Medicare beneficiary’s needs and
recommend a plan to fit their budget,
with no added cost for the service. This
postcard is part of a campaign and ties
to a direct response television spot also
featuring song and dance man, Ben
Vereen.”

15. Samples of Cynthia’s work:
Social Media Expertise
“In 2011, I served as the ‘social media’ guru
for my local American Red Cross chapter. I
created and maintained their blog, as well as
updated their Facebook and Twitter accounts.
In addition, I organized their first online
fundraiser event. In the words of their CEO, I
‘contributed to the success of a number of
community awareness and fundraising events
…. (and) substantially expanded the positive
brand recognition of the Red Cross in our
communities..’”