Digiday Agency LA: Alphabird Pecha Kucha

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Presented by: Alex Rowland, Chief Revenue Officer, Alphabird

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Digiday Agency LA: Alphabird Pecha Kucha

  1. 1. THE FUTURE OF SOCIAL VIDEO Wednesday, February 29, 2012
  2. 2. INTRODUCTIONWHAT IS ALPHABIRDAlphabird works with brands, agencies and studios to guarantee large targeted andengaged audiences for branded social video campaigns. Alphabird specializes ineditorial syndication of content that yields high earned outcomes for our clients.Alphabird has worked on hundreds of campaigns for brands and agencies including:
  3. 3. WHYWHY BRANDED VIDEO?Television-based models for advertising & distribution are colliding. Online producersare creating new digitally driven models. Line between content and advertising is blurring.
  4. 4. WHYWHY SOCIAL VIDEO?Branded content is increasingly using YouTube as the predominant platform for hostingand building scale with socially engaged consumers. Huge Audience Social Graph / Infrastructure Verified Views Multi-device Public Number
  5. 5. STRATEGIES FOR SUCCESSSUCCESS IN SOCIAL VIDEOSocial success in video is built around creating social relevance through paid activation.Videos need to be part of the cultural zeitgeist in order to be relevant. Paid activation necessary to ensure results.
  6. 6. SOCIAL ACTIVATIONSOCIAL VIDEO ACTIVATIONIn order to propel videos to a place in which they are visible to a critical mass ofconsumers, you need to get the video in front of lots of people everywhere. 19,319,915
  7. 7. INDUSTRY TRENDSSOCIAL VIDEO ENGAGEMENTThe next evolution of social video is all about building a platform that can reach muchlarger audiences and engage them in more meaningful ways. SCALE ENGAGEMENT
  8. 8. ALEX ROWLAND CHIEF REVENUE OFFICER

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