This is the panel presentation for Project Change Maker at University of Sunderland. The project's goal was to make an impact on the company.

1. Project
Change Maker
THANOS PAPADOPOULOS

2. © 2021, This work is owned by Thanos
Papadopoulos and the University of
Sunderland.

3. STEP 1. Tasks and Overview
Overview
 Review of the company's profile (history, mission
statement, industry of operation, services)
 Identified customer groups and region of operations
 Quick overview of the company's social media and web
presence
Tasks
• Analysis of social media presence and digital marketing strategies
• Competitor analysis to increase company profile and market share
• Help create refined, targeted, new marketing content for online
audience
• Communicate findings and new strategy to operational team

4. STEP 2. Research and Analysis
Analysis
 Social media and web presence competitor analysis
 S.W.O.T analysis for website
 Audience report for social media
Research
• Daily social media engagement per customer age group
• Certain age groups regarding social media content
• Best times to post content on social media
(education, recreation, media,)
• Effective social media content for a business in the music
industry

5. STEP 3. Additional Marketing Tools
STP Model
• Redefine target groups
• Create a niche strategy
Customer Journey Map
• Additional touchpoints
• Improve customer experience
• Enhance customer advocacy
SEO Analytics
• Improve website performance
• Keywords
• Enhance domain

6. STEP 4. Recommendations
WHAT IS THE BUNKER'S COMPETITIVE
ADVANTAGE?
Website
 History and reputation
 Press
 Services – Purchasing services
 E-commerce
 Content (photos, videos, samples, radio show)
Social media
 Ads to target specific groups and preferences
 New content according to services and target groups
 Develop S.M.A.R.T goals
 Use Cross Channel Engagement Platform

7. Learning outcomes and experience
 Applied marketing and business knowledge in practice
 Improved analytical and research skills
 Improved problem solving and organizational skills
 Utilized digital marketing tech
 Gained experience in digital marketing and SEO
 Gained experience in a new sector of the music
industry

8. Thank you
for your
patience