Ford Motor Company was founded in 1903 and entered the Indian market in 1995 through a joint venture. It focused on sedans rather than SUVs that were popular. Issues included underestimating customers, overinvesting, and not adapting to the market. Ford announced exiting India in 2021 but may relaunch as an electric vehicle maker. It needs to understand customer needs, balance spending, and have a flexible strategy to succeed in India.

1. II JAI SRIGURUDEV II
Sri Adhichunchanagiri Shikshana Trust
SJB INSTITUTE OF TECHNOLOGY
BGS Health and Education City
Dr. Vishnuvardhan Road, Kengeri, Bengaluru-560 060
DEPARTMENT OF MBA
STRATEGIC MANAGEMENT
20MBA25
Under the Guidance of
Mr. T S BHARATH
PRESENTED BY
P.R.TEJESH
(1JB21BA107)
TOPIC- FORD INDIA

2. INTRODUCTION
 Ford Motor Company was founded by Hendry Ford.
 Incorporated on June 16, 1903, at Michigan, US.
 The company sells automobiles and commercial vehicles under
the Ford brand and luxury cars under its Lincoln luxury brand.
 The key people are William Clay Ford Jr. (Executive Chairman),
Jim Farley (President & CEO).
 Total Revenue US$136.3 billion.

3. Ford India Private
Limited
Industry Automotive
Founded October 1995 (as Mahindra Ford
India Limited)
February 2022 (relaunched as
EV maker)
Defunct 9 September 2021
(manufacturing only)
Headquarters Sholinganallur, Chennai, Tamil
Nadu
Products Automobiles
Parent Ford Motor Company

4.  As of December 2020, Ford has 485 sales and
service touchpoints in 266 cities across India.
To enhance affordability, Ford has introduced
many pioneering initiatives such as Service Price
Promise, which allows customers to calculate
their vehicles’ periodic maintenance cost even
before booking the service.
SERVICE PROFILE of FORD INDIA

5. Difference between FORD and
CHEVROLET
DESCRIPTION FORD CHEVROLET
Founding Date 1903 1911
Type Public Subsidiary
TAGS Automotive &
Transportation,
Auto parts connected,
Electric Driving vehicles
Automotive &
Transportation
Manufacturing &
Industrial accessories
auto parts vehicles

6. SWOT ANALYSIS OF FORD
STRENGHTS WEAKNESS
Global Recognition Poor Reputation
Research and Development Dependence on US Markets
Adaptability Slower Innovation
Huge Network Limited number of production facilities
OPPORTUNITIES THREATS
Eco-Friendly Vehicles High Competition
Self driving car Increased Prices of Raw Materials
(semi-conductors)
Increase customer Base Regulations and compliance
Digital Marketing

7. Situational Analysis
INTERNAL FACTORS
• Market/Industry pressures
• Internal risks
• Developing a strategic plan
• Value proposition
• Leadership and Teambuilding
EXTERNAL FACTORS
• Political
• Economic
• Socio-cultural
• Technology
• Legal

8. Key Success Factors of Ford India
• A good brand image
• Management of cash flow
• Being flexible to changing
needs
• Efficient production
• Cost planning
• Focused strategy

9. Reasons for the company’s failures
• Underestimating the Indian customer and his wallet
• Overinvesting in an overestimated market
• Chasing Maruti Suzuki instead of the SUV market
• Spending where it doesn’t matter and not spending where
it does
• Too good for its own good

10. Conclusion
The company only focused on their own aspects rather than
focusing on customer needs, demands and preferences
(marketing myopia).
Ford announced its exit from India in 2021, however, it now
appears that the American automaker is ready for a comeback in
the Indian market as an electric vehicle manufacturer.

11. Thank You