Hosted by TechSoup Connect BC on June 8, 2021. https://events.techsoup.org/events/details/techsoup-techsoup-connect-british-columbia-chapter-presents-the-future-of-fundraising-events/ The vaccines are rolling out, the world is slowly moving to a new normal, but 2019 events are never coming back. So what the heck do you do? Based on data collected from hundreds of Fundraising Professionals, Industry Experts, Influencers, and Donors, this session will go over key trends, insights, and strategies that you need to know to stay ahead, raise funds and engage your donors moving forward into 2022. In this session, we’ll unpack what modern charities are doing with their events to move forward, and discover how you can do the same. We’ll share new ideas based on over 200 virtual, hybrid and in-person events to increase fundraising potential and donor engagement, and discuss what it takes to be an organization that is leading the way with online fundraising.

2. 3 reasons why you’ll want to
listen in for the next hour.
60% did not meet their goal.
92%think virtual events are worth keeping.
76%of donors expect to attend at least one virtual event in 2022.

3. Hi, we’re trellis.
Your all-in-one event fundraising platform.
Rebecca Alfred
Fundraising Specialist
rebecca@trellis.org

4. Here’s where we’re going.
Past: The end of “events as we know it”.
Present: The rise of virtual events.
Future: Raising more with in-person, hybrid
and virtual events. Download the report!
bit.ly/trellis_report

5. The audience’s thoughts...

6. The end of “events as we
know it”.
Almost 40% of organizations hit their goals in 2020.

7. Why donors are loving virtual.
1. Events are more affordable
2. Get to participate from home
3. Able to monitor silent auction activity easily
4. Easily make donations online
5. Ability to see speakers they normally
wouldn’t
And donors contributed just as much!

8. The audience’s thoughts...

9. The rise of virtual events.
Charities and industry experts expect virtual events
to outlive the pandemic.

10. Top reasons virtual events
are here to stay.
1. Average of 50% cost and time saved
2. Ease of execution
3. Increased geographical reach
4. Cost savings for donor
5. Less manpower required
6. Virtual fundraising elements

11. Insights from organizations
that raised less.
1. Made the switch last minute.
2. Removed crucial fundraising elements.
3. Felt donors were less engaged.
4. Didn’t have sufficient marketing.
5. Less people attended and it was easier to
leave.

12. Insights from organizations
that raised more.
1. The event was financially accessible.
2. There were no location barriers to attend.
3. Reduced costs compared to in-person
events.

13. Other insights to raise more
virtually.
1. Create an event
campaign.
2. Start marketing and
outreach early.
3. Invest in the
experience.

14. Are in-person events worth
going back to?
“Yes. There will be charities
whose donor base will crave
in-person. In- person will not
look the same but will need
to be re-invented.”
- Layne the Auctionista
93% of charities
and industry
experts agree

15. But, why go back?
1. Pressure from donors
2. Engagement with attendees
3. Connection with donors
4. Networking opportunities

16. At the end of the day, who wins?
1. 30% more virtual in 2021
2. More virtual fundraising elements moving
forward

17. The new kid on the block.
Introducing:
In-person events with virtual fundraising
elements.

18. It’s the best of both worlds.
Virtual benefits:
- Affordability for donors
- Virtual fundraising
- Speakers and
entertainment
- Geographical reach
In-person benefits:
- Donor pressure
- Engagement
- Connection
- Networking

19. Approaches to the modern
fundraising event.
In-person,
paper and
pen events
In-person with
virtual fundraising
In-person with a
small livestream
audience
A virtual event with a
VIP in-person audience
Purely
virtual event

20. In-person with virtual
fundraising.
- Virtual fundraising elements
- In-person connection and
engagement
- Ease of donor participation
leading up to the event

21. In-person with a small
livestream audience.
- Increased geographical
reach
- Ease of donor participation
leading up to the event
- In-person engagement and
connection
- Appeal to wider donor base

22. A virtual event with a VIP
in-person audience.
- Increased geographical reach
- Appeal to wider donor base
- Great donor experience
- Connection and networking
opportunities with guests

23. Purely virtual event.
- Cost and time saved
- Ease of execution
- Increased geographical
reach
- Cost savings for donor
- Less manpower required

24. What does it take to succeed?
1. Create a seamless donor experience
2. Give your donors virtual and in-person options
3. Add additional online fundraising elements

25. Where do you go from here?
Download the report.
bit.ly/trellis_report

26. This is the Future of
Fundraising.
89% of donors expect to attend a virtual event in 2021

27. This is the Future of Fundraising.
Rebecca Alfred
Fundraising Specialist
rebecca@trellis.org
Download the report.
The modern fundraising
event.
1. In-person with virtual
fundraising
2. In-person with a small
livestream audience
3. Virtual event with a VIP
in-person audience
4. Purely virtual event
bit.ly/trellis_report