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Multimedia Storytelling & Events Susan Tenby, Online Community Director Megan Keane, Online Community Manager Evonne Heyning, Interactive Producer Jessica Dally, Project Manager

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Multimedia Storytelling Susan Tenby, Online Community Director

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We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

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TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States

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COMMUNITY ENGAGEMENT

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100,000 organizations have received product donations 400,000 unique monthly visitors 190 countries of origin of visitors 25% of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000 monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 unique visitors to our website from 190 countries. $1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs 4 million technology products distributed 37 product donor partners 45 Net Tuesday cities in 16 countries worldwide 155,000 documents downloaded REACH

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Nonprofit Commons in Second Life: Virtual Communities

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Nonprofit Commons

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SHOW YOUR IMPACT

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DIGITAL STORYTELLING

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#TSDIGS Digital Storytelling <ul><li>Megan Keane, TechSoup Online Community Manager </li></ul>

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Campaign Embedded on Website

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VIDEO

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Nonprofit Commons Featurette <ul><li>Created to make a virtual community more 'real' and engaging </li></ul>

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TWITTER

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Twitter @NPSL Nonprofits in Second Life: Collaborative Twitter Stream

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Twitter @TechSoup

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#NSAC <ul><li>Hashtags help in tracking campaigns and events across media streams </li></ul>

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Telling Your Story Jessica Dally Project Manager for the TechSoup Community Team Help Desk Technician at Community Voice Mail

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WHY TELL YOUR STORY?

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Statistics Don&apos;t Sell <ul><li>“ For one idea to pass from one person to another it must be contained in something that can be easily transmitted. When was the last time someone sidled up to you and said, ‘I’ve got a juicy statistic to tell you’?” </li></ul><ul><li>-Andy Goodman </li></ul>

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But Stories Do...

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Which one would you choose? <ul><li>1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' </li></ul><ul><li>2- Help millions of hungry children </li></ul><ul><li>3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger. </li></ul>

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From 'Homer Simpson for Nonprofits' by Network for Good and Sea Change Strategies -Research by Paul Slovic, Deborah Small and George Lowenstein <ul><li>1- Help one little girl named Rokia, in the country of Mali, who 'is desperately poor and faces a threat of severe hunger or even starvation' -WINNER! </li></ul><ul><li>2- Help millions of hungry children </li></ul><ul><li>-Less than half of the donations of #1 </li></ul><ul><li>3- To help Rokia, but this time the appeal included statistical information that gave a larger context for her hunger. </li></ul><ul><li>-the statistics had a negative effect! </li></ul>

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Slideo from Community Voicemail

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Telling the Story Safely

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Telling the Story Safely Stock Images Pieces of an Image People You Know

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SOCIAL MEDIA STRATEGY

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Have a Strategy Already in Place

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1. Choose your outreach channels 2. Share a hashtag (#NSAC) with your team and followers 3. Create content that frames your campaign 4. Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries Share the spotlight: feature your favorite stories on your sites! Crafting Your Storytelling Campaign

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@amoration on Twitter Evonne Heyning, Interactive Producer

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Safe Uses of Video for Awareness

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Preparing Clients to Tell their Story

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We End Violence on YouTube <ul><li>Short, effective use of data in a fun, engaging way from a live event </li></ul>

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STREAMING EVENTS

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Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere

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Sexual Assault Center: Rhode Island

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Third Party Applications Make Deployment & Tracking Easier

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Streaming into Mixed Reality <ul><li>Blending live content: audio, video, chat with virtual events so that participation is made possible in multiple places </li></ul><ul><li>Mixed Reality includes a mix of virtual world engagement and live participation </li></ul>

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Upload content to web Watch Across Channels

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Tools of the Trade <ul><li>Quicktime Broadcaster: Video streaming software </li></ul><ul><li>Soundflower: Combines audio inputs for streaming </li></ul><ul><li>Audio Hijack: Takes audio from any application (i.e. Skype) </li></ul><ul><li>Nicecast: Audio broadcasting software for MAC </li></ul><ul><li>Wirecast: Audio and video broadcasting & ripping tools </li></ul><ul><li>Skype: For audio conferencing, video one on one meetings </li></ul><ul><li>Second Life: 3D and remote collaboration as embodied avatars </li></ul><ul><li>ReadyTalk: Webinars and conferencing tools for web broadcast </li></ul><ul><li>Adobe Connect: Useful web conferencing solution for integration </li></ul><ul><li>Microsoft Silverlight: Streaming software solutions for PC </li></ul>

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WEBINARS

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Randi Kopp, Social Media Consultant

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Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a Cross-Platform Social Media Campaign Case Study in Social Media

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Cross-Platform Supporters

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Know Your Audience - Who and Where They Are

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Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation

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Cross-Platform Wrap-Up

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INTEGRATION

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Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat

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@calcasa

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QUESTIONS?

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Contact <ul><li>Susan Tenby @suzboop </li></ul><ul><li>Megan Keane @penguinasana </li></ul><ul><li>Evonne Heyning @amoration </li></ul><ul><li>Jessica Dally @jessicadally </li></ul><ul><li>@TECHSOUP @NPSL </li></ul>