NSAC 2010: Multimedia Storytelling and Events

TechSoup
TechSoup TechSoup
Multimedia Storytelling & Events Susan Tenby, Online Community Director  Megan Keane, Online Community Manager Evonne Heyning, Interactive Producer Jessica Dally, Project Manager
Multimedia Storytelling Susan Tenby, Online Community Director
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
TechSoup Global has established an extensive partner network in 32 countries Australia Belgium  Botswana Brazil Bulgaria Canada  Chile  Croatia France Germany  Hong Kong  Hungary India  Ireland Japan  Kenya  Luxembourg  Macau Mexico  Netherlands  New Zealand  Poland  Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
 
COMMUNITY  ENGAGEMENT
100,000  organizations have received product donations  400,000  unique monthly visitors 190  countries of origin of visitors 25%  of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000  monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 unique visitors to our website from 190 countries. $1.8 billion  retail value of technology product donations distributed  $1.1 billion  in potential savings for NGOs 4 million  technology products distributed  37  product donor partners 45  Net Tuesday cities in 16 countries worldwide 155,000  documents downloaded REACH
 
Nonprofit Commons in Second Life:  Virtual Communities
Nonprofit  Commons
SHOW YOUR IMPACT
 
DIGITAL  STORYTELLING
#TSDIGS Digital Storytelling ,[object Object]
Campaign Embedded on Website
VIDEO
 
Nonprofit Commons Featurette ,[object Object]
TWITTER
Twitter @NPSL Nonprofits in Second Life:  Collaborative Twitter Stream
Twitter @TechSoup
#NSAC  ,[object Object]
Telling Your Story Jessica Dally Project Manager for the TechSoup Community Team Help Desk Technician at Community Voice Mail
WHY TELL YOUR STORY?
Statistics Don't Sell ,[object Object],[object Object]
But Stories Do...
Which one would you choose? ,[object Object],[object Object],[object Object]
From 'Homer Simpson for Nonprofits' by Network for Good and Sea Change Strategies -Research by Paul Slovic, Deborah Small and George Lowenstein ,[object Object],[object Object],[object Object],[object Object],[object Object]
Slideo from Community Voicemail
Telling the Story Safely
Telling the Story Safely Stock Images Pieces of an Image People You Know
SOCIAL MEDIA STRATEGY
Have a Strategy Already in Place
1.  Choose your outreach channels  2.  Share a hashtag (#NSAC) with your team and followers 3.  Create content that frames your campaign 4.  Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries Share the spotlight: feature your favorite stories on your sites! Crafting Your Storytelling Campaign
 
@amoration on Twitter Evonne Heyning, Interactive Producer
Safe Uses of Video for Awareness
Preparing Clients to Tell their Story
We End Violence on YouTube ,[object Object]
STREAMING EVENTS
Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
Sexual Assault Center: Rhode Island
Third Party Applications Make Deployment & Tracking Easier
 
 
Streaming into Mixed Reality ,[object Object],[object Object]
Upload content to web Watch Across Channels
Tools of the Trade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEBINARS
Randi Kopp, Social Media Consultant
Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a  Cross-Platform Social Media Campaign Case Study in Social Media
Cross-Platform Supporters
 
Know Your Audience - Who and Where They Are
Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation
Cross-Platform Wrap-Up
INTEGRATION
 
 
 
 
Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat
 
@calcasa
QUESTIONS?
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]
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NSAC 2010: Multimedia Storytelling and Events