NSAC presentation from Jessica Dally, Evonne Heyning, Megan Keane, and Susan Tenby on why and how to listen effectively on social media sites

1. Multimedia Storytelling & Events Susan Tenby, Online Community Director Megan Keane, Online Community Manager Evonne Heyning, Interactive Producer Jessica Dally, Project Manager

2. Multimedia Storytelling Susan Tenby, Online Community Director

3. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

4. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States

6. COMMUNITY ENGAGEMENT

7. 100,000 organizations have received product donations 400,000 unique monthly visitors 190 countries of origin of visitors 25% of overall traffic to TechSoup from outside U.S. (FY08 only) 115,000 monthly TechSoup online forum visitor sessions (FY08 only) IMPACT REACH Since TechSoup Global was founded in 1987 it has served 83,000 NPOs. Every month there are 400,000 unique visitors to our website from 190 countries. $1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs 4 million technology products distributed 37 product donor partners 45 Net Tuesday cities in 16 countries worldwide 155,000 documents downloaded REACH

9. Nonprofit Commons in Second Life: Virtual Communities

10. Nonprofit Commons

11. SHOW YOUR IMPACT

13. DIGITAL STORYTELLING

15. Campaign Embedded on Website

16. VIDEO

19. TWITTER

20. Twitter @NPSL Nonprofits in Second Life: Collaborative Twitter Stream

21. Twitter @TechSoup

23. Telling Your Story Jessica Dally Project Manager for the TechSoup Community Team Help Desk Technician at Community Voice Mail

24. WHY TELL YOUR STORY?

26. But Stories Do...

29. Slideo from Community Voicemail

30. Telling the Story Safely

31. Telling the Story Safely Stock Images Pieces of an Image People You Know

32. SOCIAL MEDIA STRATEGY

33. Have a Strategy Already in Place

34. 1. Choose your outreach channels 2. Share a hashtag (#NSAC) with your team and followers 3. Create content that frames your campaign 4. Invite your constituents to add to your content Tweet out a message Facebook Wall Posts YouTube Video Challenges Flickr and Other Online Photo Galleries Share the spotlight: feature your favorite stories on your sites! Crafting Your Storytelling Campaign

36. @amoration on Twitter Evonne Heyning, Interactive Producer

37. Safe Uses of Video for Awareness

38. Preparing Clients to Tell their Story

40. STREAMING EVENTS

41. Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere

42. Sexual Assault Center: Rhode Island

43. Third Party Applications Make Deployment & Tracking Easier

47. Upload content to web Watch Across Channels

49. WEBINARS

50. Randi Kopp, Social Media Consultant

51. Financial Times/ Justmeans Social Innovation Awards Contest *Citizen’s Choice* Managing a Cross-Platform Social Media Campaign Case Study in Social Media

52. Cross-Platform Supporters

54. Know Your Audience - Who and Where They Are

55. Social Media ENGAGEMENT Campaign Strategy Crossplatform Dialog - The Conversation

56. Cross-Platform Wrap-Up

57. INTEGRATION

62. Multitasking Channels for Chat Twitter Facebook Second Life LinkedIn YouTube Flickr Email Forums Chat

64. @calcasa

65. QUESTIONS?