2. Introduction to the Company
• Netflix, Inc. is an American media-services provider headquartered in Los Gatos,
California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley,
California.
• The company's primary business is its subscription-based streaming OTT service
which offers online streaming of a library of films and television programs,
including those produced in-house.
• As of April 2019, Netflix had over 148 million paid subscriptions worldwide,
including 60 million in the United States, and over 154 million subscriptions total
including free trials.
• Netflix is a member of the Motion Picture Association of America (MPAA).
3. Strategies & Campaign Used.
Netflix posted these after Radhika Apte featured in three series produced by Netflix India i.e. she plays Kalindi in Lust Stories,
RAW agent Anjali Mathur in Sacred Games and Nida Rahim in Ghoul. This made her a regular in Netflix India’s original series
till now and her omnipresence was subject to several memes especially by people on Twitter.
4.
5. Consumer Sentiments
• Netflix came up with memes to promote Sacred Games Season 2 as the earlier
season was a fan favourite among the people and the people were waiting
anxiously for the second season of the series.
• Netflix even went to the extent of creating memes on Twitter & Instagram which
went on to state it was just another fan account of Radhika Apte to even showing
the love letter it has written to her and even calling themselves ‘Radflix’.
• But once the posts were made on social media, it engaged people as the
comments were funny and posts were made so people could easily relate to
them
• They also replied to each comment, even the negative comments, in a funny way
in order to keep them connected.
6.
7. Consumer Sentiments
• These posts made on Instagram connected to a whole lot of people in
the way they were promoted.
• The posts mainly targeted the situations that someone would face in
their daily life
• These posts made by Netflix helped them in connecting to the
consumers and attracting them to avail the services and be a part of
the Netflix community.
