CASE 14 • TYSON FOODS: INC., 2015 481 Tyson Foods, Inc., 2015 www.tyson.com, TSN Headquartered in Sprindale. Arkaitsas, Tsim Fixids has ahout I 15.0(M) etiipIoees and is the ;; orids second—largest nieat—producing company, trailing only Bra,i I—based JBS S.A.. the par— cut to l’ilgrinfs Pride. i\ son has international operations in Mexico. Hraiil. China, and India. A]ilioLiL’li conitnonl and inaccurately thotielit of in its home market of the United States as a chicken—only cumnipan;. T; son actually deri’es higher sales from beef than chtcken. although operating income from pouitn operalions is significantly higher. flSi)n also produces significant pork and prepared Foods. ncludmg deli tiieats. piiu toppings. [ti/ia dust. and tortilla chips. amusing others. son is one of the largest V.5, tnatkerers of ;alue—added clucken. beef, and pork to retail grocers. food—service distributors .and fast—Fond and full—service restaurant chains. Tyson supplies all KR’. Taco l3ell. McDonald’s. Burger Nine. Wendy’s. Walmart. Kroger. IGA. Beef 0’ Brady’s. and oilier restaurants with their meat. T; son has 123 food—processing plwits. making Buffalo wings. boneless Buffalo wings. chicken nuggets and tenders, and more. The company’s largest meat— packing facility is its beef plant tn Dakota Cit;c Nebraska. Other facilities include feed mills. Iiatcliet’ies. and tanneries. T son has aggressi; clv expanded its operations in China 1w building more than 40 chicken farms out ofa planned 90 to ensnre betier tjua]itv and saferchicken products for Chinese custom ers, ‘I; son recently acquired Don Juilo l—oods. a tortilla and snack firm: Circle Foods ‘t producer of frozen Mexican ftwd: and Bosco’s l’ina, Txson continues to expand into prepared foods. The company is full; integrated in its Ixltiltty business, especially in o; erseas markets. In the United States. ho;; e; er, Tyson relies on contract gro;; ers to a large extent, since they are regulated and standards are more consistent (miii gro;; er to gro;; Cr. T; son is engaged in feed production. and through its” holly in; ned subsidiary Cobh—Vantres (Cobb) is one of’the leading poultry breeding stock suppliers in the world. About 20 percent of all beef. chicken. and pork in the United States is pro’ ided by Tyson, With relationships ;; ith 5.5(M) chicken farms. Tyson each ;; eek handles 11 million chickens. 135 thousand cattle, and 310 thousand pigs. Tyson has 57. 13. 0. and 25 production plants for chicken, beef. pork. and prepared foosk respecti; clv. For the quarter thai ended June 30. 2015. kson reported its fiscal Q3 re; enue tip 4 percent car—rn er—; ear to SI 0. I billion, and adjusted operating income tip 40 percent year—over—year to a record high of 55GM million. For thai period. 1’; son’s total adjusted operating margin was 5.6 perceni. led by their Chicken segment operaiin margin of I I .4 percent and Prepared Foods seg— titeni at a record adjtisted operatin margin of’ 10,9 percent. Dttring the ...

1. CASE 14 • TYSON FOODS: INC., 2015 481
Tyson Foods, Inc., 2015
www.tyson.com, TSN
Headquartered in Sprindale. Arkaitsas, Tsim Fixids has ahout I
15.0(M) etiipIoees and is the
;; orids second—largest nieat—producing company, trailing
only Bra,i I—based JBS S.A.. the par—
cut to l’ilgrinfs Pride. i son has international operations in
Mexico. Hraiil. China, and India.
A]ilioLiL’li conitnonl and inaccurately thotielit of in its home
market of the United States as a
chicken—only cumnipan;. T; son actually deri’es higher sales
from beef than chtcken. although
operating income from pouitn operalions is significantly higher.
flSi)n also produces significant
pork and prepared Foods. ncludmg deli tiieats. piiu toppings.
[ti/ia dust. and tortilla chips.
amusing others.
son is one of the largest V.5, tnatkerers of ;alue—added
clucken. beef, and pork to retail
grocers. food—service distributors .and fast—Fond and full—
service restaurant chains. Tyson supplies
all KR’. Taco l3ell. McDonald’s. Burger Nine. Wendy’s.
Walmart. Kroger. IGA. Beef 0’ Brady’s.
and oilier restaurants with their meat. T; son has 123 food—

2. processing plwits. making Buffalo wings.
boneless Buffalo wings. chicken nuggets and tenders, and more.
The company’s largest meat—
packing facility is its beef plant tn Dakota Cit;c Nebraska.
Other facilities include feed mills.
Iiatcliet’ies. and tanneries.
T son has aggressi; clv expanded its operations in China 1w
building more than 40 chicken
farms out ofa planned 90 to ensnre betier tjua]itv and
saferchicken products for Chinese custom
ers, ‘I; son recently acquired Don Juilo l—oods. a tortilla and
snack firm: Circle Foods ‘t producer
of frozen Mexican ftwd: and Bosco’s l’ina, Txson continues to
expand into prepared foods.
The company is full; integrated in its Ixltiltty business,
especially in o; erseas markets. In
the United States. ho;; e; er, Tyson relies on contract gro;; ers
to a large extent, since they are
regulated and standards are more consistent (miii gro;; er to
gro;; Cr. T; son is engaged in feed
production. and through its” holly in; ned subsidiary Cobh—
Vantres (Cobb) is one of’the leading
poultry breeding stock suppliers in the world.
About 20 percent of all beef. chicken. and pork in the United
States is pro’ ided by Tyson,
With relationships ;; ith 5.5(M) chicken farms. Tyson each ;;
eek handles 11 million chickens.
135 thousand cattle, and 310 thousand pigs. Tyson has 57. 13.
0. and 25 production plants for
chicken, beef. pork. and prepared foosk respecti; clv.
For the quarter thai ended June 30. 2015. kson reported its
fiscal Q3 re; enue tip 4 percent

3. car—rn er—; ear to SI 0. I billion, and adjusted operating
income tip 40 percent year—over—year to
a record high of 55GM million. For thai period. 1’; son’s total
adjusted operating margin was 5.6
perceni. led by their Chicken segment operaiin margin of I I .4
percent and Prepared Foods seg—
titeni at a record adjtisted operatin margin of’ 10,9 percent.
Dttring the quarter. ison tad s; ncr—
gies of S87 million that resulted frotn the integration of 1-
lillsitire l3rands.
Copuriç’In by lint l)aiid Books Ll_(’. iI-u,-Ii:.s(nfle’tn hi/’.i-nn
(ll’?’iucii b Hni;r N. Dui’iil)
Back in 1929. John 1’; 5on mined his faittil; froni Missouri to
Arkansac and began transportine
cheap southern chickens to cities -.ticli us Chicago. Detroit. and
St. 1_otmis. ;; here Rson cottld
cotnniand a high price. His business ;as so ‘ticcesst’ul that lie
quickl; began to backward iiite -
grate b; purchasin and operatin his in; ii chicken (arms. By the
I60s_ 1; con had di;e,ted its
chicken artns to focus on titeat prck’csstlg_ establislntig an
elaboraie sietn oI’btt; itig tom ctiii—
traLt fatuers and paving each farmer based on tinielv and
qttahtv chicken prodtiL’tioti. Recentl;.
honeer. ‘Rson ia-. hack;;artl ititegrated agaiti h; pttt’cliain its
0;; n (anus to gain better control
of sanitation and tittalit; of chicken’. c’petialh; in China.
In 204)1 - I son Foods acqtiired 113R Inc.. the largest beef
paLker and sccotftl—largest pork
pr0i’essnr in the United States. (or 532 billion. It also acquired
in tIlL’ lat tlt’catle cuitupanies
sticli as hjtishsott kx,ds. Garrett lNitilti;. Waslutigtott

4. Creamery. Fratii roods. Prospect i-arms.
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History
482 STRATEGIC MANAGEMENT CASES
Krisp Kitchens. Ocoina I oods. Cassadv Hroiler. ‘anlress
Pedigree. Wilson Food,
. Ibineyheir
foods. L’slcxican Original. ValliiaL’ Intltisiries. Heritage
Valley. line Processmg_ (‘tihb_:uitress
I-buy Farms. Wright Brand hssk. anti Don Julio Fcxxls. In June
2i)11. F on acquired lfillliire
Brands for $7.7 billion. I iillslnre produces iimm Dean sttusage
and flail Park
lint dogs anti
mire. In July 2014. Tyson sold its Mexican and llra,ilian poultry
businesses Lo iRS S..•,
$575 inillioti to help pa lbr Hillshire.
Vision/Mission

5. kson i—oods has qtiile an elaborate written mission staleiiient
on the corporate website. Nw
nhission statement is dis ided into three parts: Who We Are.
Vhat We Do. anti I l
ow Ve Do It.
Basically, the R son ilibsitill sta{enient sa s ‘‘Xe are a compan
of people engaged in the pro
duction of food, seeking to pursue truth and integnty. and
comiiiitted to creating value for ou
shareholders, our custoiiiers. our team members, and our
communities.’’
Organizational Structure
Exhibit I reveals that Tson [nods tises a divisional —In—product
orgLtnilational structure. Note
there is onI one ii oak among 14 iop e secuth es.
Tyson’s Chicken Strategy
China
Historically. Tyson has purchased chicken from independent
farmers iii close proxim
ity to
T soii’s chicken processors. This remains the floWs main
strategy in the Lnited Si
ate. I-Ioweier,

6. due to recent food safety concerns in China. Tyson is spendin
millions to backw
ard integrate
in China by building its own chicken farms. In early 2014.
Tyson operated
around 20 ‘arms in
China and expects to operate 90 by late 2015. Tyson’s CEO.
Donnie Smith. w
as quoted as say
ing. ‘‘XVe just can’t build the chicken houses (in China fast
ennitigli. and were goi
ng absoltitely
as fast as s e know how to go.” This is likel an important
strategy [‘or Tyson. considering t
hat
traditional many chicken farms in China are nothing more than
mom—and—pop home
steads
prodticmg a few hundred birds at a time in open—air farms that
are subject to bird d
roppings from
ahos c. Research shows bird dnsppi ws could lead to increased
cases of the bird I ti.
For example.
in the United States, a single cm ered. cii nate-controlled farm
may supply
Tyson with I 00,000

7. birds at a time. In markets such as China, where there are many
small suppliers, it makes
inoni—
toring the sheer olume of farms br sanitation and excessi e use
of ftmd additises
to promote
chicken growth difficult anti expensi e. In contrast, one Tyson
farm in China tpicallv can
house
os er 330.000 chickens in 16 climate—controlled htuldings each
the sue of two Olym
pic sw un—
ming pools. Trucks are spra ed three times before entering the
facility. Numerous
sanitation
procedures are followed by workers on the floor.
With the recent safety concerns on meat products in China.
Chinese consumers have
reduced
their meat consuiliption considerably. Thus, building trust with
the Chinese con
sumer in the
lyson brand could go a long way to creating a sustainable
competitive ads antage by
provid
ing dependable and safe chicken l’or Chinese consumers.
Cliitiese consoniers f

8. or the first Lilac
exceeded U.S. consumer as the largest chicken consumers in the
world in 2012. The
United
States retiiains the largest chicken consumption nation per
capita by os er 3—I rati
o. Es en tim’s
such as Walmart in China have taken notice of Tyson’s
commitment to delis ering safe
chicken
products. thus reducing X%ilmart’s own risk. htlawgh Ts son
does not report sales by
gel graphic
region. anah sts estimated Tyson’s res enue in China ss as 57 15
million in
liscal ear 2013 and
projections of res enues topping $ I, I billion by tiscal ear It) IS.
Howes er. T son has
not pro
duced a prolit in recent years sLemniing from the large
expeilsis e backw ard integration
strategy
Managenient expects by 21)15 to enjo prohts in,n the new
strategy in China.
United States
To help maintain its supply of chicken. Tyson pa-s chicken
farmers in the Unite

9. d States on an
incentive—based s stem with farmers ss ho produce the largest
quantit of healthy
birds earning
more. lh keep chicken from dii fereut ltrnis as constant as
possible. 1 son pros ides
Iaroiers
with both tine chickens and chicken Iced. fliis also protect
ttrnner, from solatilc p
rices nt corn
E
X
H
IB
IT
1
T
y
so
n
’s
O
rg

10. a
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iz
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o
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re
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ti
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h
ie
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un
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13. ou
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in
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de
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P
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ir

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15. s
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ie
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it
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re
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16. en
nt
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ta
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ug
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17. si
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18. an
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et
A
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ai
rs
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in
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ff
ic
er M
o
r
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is
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19. tS
te
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c
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N
oe
l
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re
si
de
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o
f
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to
uf
fe
r,
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hi
te

20. ,
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p
ar
ed
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P
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si
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P
re
si
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o
f
F
oo
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21. F
re
sh
l’
ou
tt
n’
M
ea
ts
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ke
R
us
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ll
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D
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id
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at
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22. J
a
m
e
s
R
o
et
ie
t
T
o,
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cr
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i
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eh
lw
r,
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23. L
!L
c!zJ
.S
,,
,n
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as
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i,
th
e
au
ih
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r’
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pi
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m

24. im
gi
ve
n
ex
ec
u
ti
v
es
ti
tl
es
.
a ‘a
Birds Per Week Current Birds Per We
ek
Country Au9ust 2013 P
rojected in 2014 Percent Increase
Mexico 2.7 Nt
2.7 NI U’?
I3cuciil SN!

25. 2 XI 53?
liulia 275 K
45(1 K 61’?
(lucia .5 NI
3 Xl
lie: Based ‘ii iiilorinaticin it 1’sons’,’ehsitc.
and other grains by translerritig the sol
atile nature of feed prices tO ! son. In addit
ion. lson
prosides inentonng for all farms. especially larti
ts that are struggling. The typical coiltract in the
United States lasts 3 to 7 ears. but it can he a’
long as 15 sears for excellent larms.
Outside the United States, one ut l’s sons priiila
r strategies is to increase chicken lirciduc.
Lion since otter corn prices, increasing i
ncomes, and a demand for safe foods in man)
orejg
markets are drising up demand (hr ‘l’s son pr
oducts. Chicken also remains one of the highe
r mar—
gin—generatin proieins available. Note in
Exhibit 2 that lyson s chicken sales in Mex

26. ico are ex
pected to remain static in the near future b
ut l scm projects large gains in both Chin
a and lSra,il.
India is projected to have the largest perce
nt increase. hut the olume of chicke ii in Ind
ia ret nains
st eli below other regions. Despite has ing p
rinciple operations in the U.S .. Mexico. Bra,i
l, China.
and India. l’s son does htisiness ss c,rldw
ide.
Prepared Foods Strategy
Tson is one of the largest raw meal prod
ucers in the world. hut raw meats have lower m
ar
gins than prepared meat that flrm.s such as H
ormel Foods (and Hillshire Brands prod
uce. Many
analysts iew the raw meat industry, especial
ly in the United States, to has e limited gr

27. owth. lb
counter this trend. T son is expanding its r
aw meat business outside the United St:ttes. hu
t also
increasing its presence in the prepared food
industry both in the U.S. and globally. This
is ‘shy,
in 2013. Tyson acquired Don Juilo Foods, a
tortilla and snack manufztcturer: Circle Foods
, a pro—
ducerot’ Mexican foods; and Bosco Pizia. Tsso
ns acquisition of l-Iillsliire Brands lw $7.7
billion
was printarilv to gain quick market share in
the prepared meal indListry. T son sold Heino
ld Hog
Markets partly to pave way 11w the acquisi
tion. hut Heinold accounted for only around
I percent
of total Rson revenues.
Segments

28. lvson reports iii four distinct business seg
ments, as ret ealed in Exhibit 3. Chicken and
beef
dominate Tyson’s sales but it is important to not
e the signilicantly loss er margins on
beef—related
sales. Higher costs associated ss ith pork and
heel from drought. increased feed, and dis
ease that
have been ii nahle to he passed along to the con
sumer are partly to blame.
EXHIBIT 3 Tyson’s Food Sales and Inco
me by Product (in millions of USD)
Sales Operating Inco
me
2014 2013 2014
2013
.4
Chicken S 11.116
S 10,981; 5883
Beef 16,177
14.400 347
Pork 6.31W

29. 5.408 155 332
Prepared Foods 3,927
3,322 61)i 101
International 1.381
1.321 121)
37i
Otlicr
46 74: —
lmerscgmcnc Sales 1.325 (
1.111)
1’”RATEGIC
MANAGEMENT CASES
EXHIBIT 2 International Growth in Chicke
n Production by Year-End 2014
it’
Source; Baed tin Is sons 21)14 .l,u,,uel Rcpoi s p. 27
.
CASE 14 • TYSON FOODS, INC., 2015 485
EXHIBIT 4 Tyson’s Sales by Geographic Region
• C .OTit’.IUCI Irotlutis
WI oud Scr c

30. • Iiitcriintw,ial
• Othcr
Tyson does not pros ide a detailed breakdou n based on
international s.des and revenues. hut
Exhibit 4 indicaies about 17 percent of all sales are derived
from foreign markets, With Tysoils
commitment to build 90 full—scale chicken Ilirms iii China and
their further commitments to other
regions. it is cx peeled international sales percentage ill
increase in the future. Tx sun has et to
turn a proht on its Chinese backward integration strategy. and
CEO Donnie Smith indicated it
may take tint ii earl’ 2015 before a profit is reached from these
operations.
Finance
I or the quarter that ended June 30. 2015. Tyson reported its
fiscal Q3 segment revenue as
fol]ou s:
Chicken: Sales decreased 2.5 percent sear-over-war to 52.75
billion due to a 5.3 percent
decline in a erage sales price (AS!’,. Sales volume increased 2.9
percent.

31. Beef: Sales climbed 2.7 percent ear-over—year to $4.3 billion.
Average sales price x cut up
6.9 percent due to lower domestic aailabilitv of fed cattle
supplies.
The segment sri Ocred an operatin loss partly due to reduced
consumption of beef.
Pint: Sales pluni!ed 31.7 percent ear-rn cr— ear to $1.20
billion due to a 4.6 percent
decline in olume and 28.2 percent decrease in ASP.
Prepared Foods: Sales increased to S 1.61 billion from 5901
million a ear ago. priniarilv
due to a 77.4 percent increase in oltimes as s eli asan ASP
increase ol 13.2 percent.
international: Sales declined 33.2 percent to 5244 million cltie
to a 25.3 percent drop
in ‘ oltitne and a 10.5 percent ASP decline due to supply
imbalances as a result of w talc
demand in China.
T son’s income statement and balance sheet are provided in
Exhibits 5 and 6. respectivelc
Unlike their liscal Q3 data just summari,ed, T son’s sales and
net income increased nicely in
2011.

32. Competitors
Ellibit 7 reeals a comparatie analsis of ix son Foods er.,tis
dxal firms. The rixal frins in
lixhibit 7 ccmnpetc tnostl on chicken xx itli lxscimi: liossexer.
l’s son also produces nbstatttial beef
and pork products indicated b Exhibits 9 and 10.
Pilgrim’s Pride
Uhe Bri,iIian food giant. JUS. onus 75 perct’nt of Pilgrim’s
Pride. IRS is the second—largest pro—
ditcer of chicken prodticts in the xxorld. trailing onI Tx son l -
oods. The fun’s largest U 5.—based
ttsiness is l’ilgtinf’ Pride. xxluch ha operations in the states.
Mexico. and Puerto Rico. xx tb its
global headquarters iii Greele. Colorado. Pilgrims Pride sells its
products to iner 1(61 coun
tries etnpltn s 36.0(N) people. and proces’es 36 million
chickens per xx eek compared to Tx son’s
Source: 13 ased on c o npanv d ocu tue nt s.
486 STRATEGIC MANAGEMENT CASES
Coit ii) sale,
(iross pro 15t

33. Selling, general & adiniiiistrati’e expenses
)peraIin iliconie (loss
In lere it .1 nd tlie r
Income I 10551 ironi cmlnti(itliiii! operations lsciire ill etlille
I.LXes
lncomi,e (as expense benelit
IiIc(IiiIe k,ss ) lismiii ccmntmnui ig operations
Income (loss) from discontinued operations, net
Net iiiconie I loss)
nc: Based On CI in) pamis d IC’’ in en Is.
-
537.550JH%) 534.3’ tim4
34.895.0(81 32.01 ((fl)
2.358,4 I)
98(HH)
l.375,
I 18.488)
I .257jlg
40’’ 88)

34. 8 Sf, .( (4 (I I
8,00(1
(‘as Ii & cash equ i S ale its
Accounts reeds able
I nven LI In Cs
Other Current assctS
linal current assets
Net propei-i>. plant & equipment
Goods ill
Intangible as se Is
Other assets
‘fotal assets
Current debt
Accotimits pa’ able
Oilier elaTe lit hahi Ii ties
Iota) c u rre it Ii tb iii ties
Long-term debt
Dc cried income taxes

35. Other liabilities
total liabilities
Comm on stock
Paid in capial
Re tai ned earn jigs
Treasur stock
‘liitiil shareltolclers’ equity
$438,000
1.681.000
3.274.000
825.488)
6.221
5.1 3t).(Wli)
0,706,004)
5.276.000
623,000
23,956,000
613.04)4)

36. I .806.0(8)
1,348,04)1)
3797,000
7.535,000
2,450.000
I .284.0(11)
IS .066.0044)
42.048)
1.257.004)
5,748.000
(1.0 10.000)
(147.000)
8.890,0(8)
23,956,000
51.145.000
1.497.000
2.817.000
I45A11X)

37. 5.604.041(1
4.053.0(8)
I .902.00(1
138.000
48R(H)
12.177,000
513(8)0
1359.0(8)
I,)3SJ8)0
3,010.000
I .895,000
479,000
592.00))
5.976.04)1)
2.292J%%)
4999000
(1.021.004))
108.000i

38. (,.2)) 1.00))
12.177,001)
41 million. Pilgrim’s contracts (Jilt mitch of its chicken
grossing to mdependent farmers ‘
ith
over 3.900 contract farmers on record. Pilgrini’s is currently in
the process of buying T son’s
poultry operaiions in Braiil and Mexico br about S60() million,
alter losing (lie bidding battle for
IlilIsh ire Brands ss ith ‘f son.
EXHIBIT 5 Income Statement for Tyson Foods (in thousands of
USD)
September 27,
2014
September 28,
2013
2.685.000
l.255,00()
I .434)0)
l 78,48%)
1,252(8)))

39. 396.0(8)
S 48.000
0.000)
77 8.004)
EXHIBIT 6 Balance Sheet for Tyson Foods (in thou5ands of
USD)
a
September27, 2014 September28, 2013
Other
total liabilities & eIluit
e: Ba scm I on Lion pam n d ocu mciii
CASE 14 • TYSON FOODS, INC., 2015 487
ExHIBIT 7 Tyson versus Rival Firms
Tyson Pilgrim’s Pride Sanderson Farms
# Lmplo cc, I 2-LIMIt) 35.4(X) I .401)
.5 Net Income 5656 M 5549 M 521’) NI
S Rc’enue $376 B $61 B $2.8 B
S Reenne!Emploee SlI)3.225 523726S .3235.614

40. S I:PS Ratio $2.4 I 5265 $10.61)
N tarkel Cap. $15 B S6i B SI .9 B
Se e: Based on coin pany cli ic nm cots
Smithfield Foods, Inc.
Headquartered in Snatl Field. Virginia . .Siuitl field is the
largest pork producer and processor in
the United States. Located in Tar Hi II, North Carolina. it is the
largest slaughterhouse and meat—
processing plant in the world—a Smithfield facility. Purchased
h’’ Chinese Vl1 Group in 2013
for S7.I billion. Smithfield is listed on the Hong Kong Stock
Exchange. Packaged meats are the
Iarge’t revenue—enerating segment of Smitlilield. increasing to
about SI .75 billion in mid—year
2014. up 1mm .31 .45 billion the previous year. Fresh pork sales
also increased to SI .6 billion
from SI .3 billion over the same time frame. Total sales crc
UI) 11 percent with a profit of over
$32 million.
Hormel Foods Corporation
Headquartered in Austin. Minnesota. Hormel is a Fortune 500
American food company that
produces Spain I ti ncheon meat and iii any other products

41. under brand names such as Farmer
John. Llod’s, and Nttiscie Milk. As T son ino’es more into
prepared foods, it is mno inir itito
Hormnels ierriton. Homiel has 40 manufacturing and
distribution facilities. The company has
aboui 20.000 employees and generates about $9 billion annually
in revenue. In 2013, 1-lonnel
acquired Skippy. (he best—selling brand of Ixanut butler in
China and the second—best—selling
brand in the w orld—homn Unile er for $701) million: the sale
included Skippy’s LT.S. and China
factories. Hormel produces a brand of w rapped moniIla-t PC
snacks dubbed RE V These raps
t are essentially miniature hurritos. aailahle in several flavors
such as pepperoni pitia, ham and
cheese, peppered turkey, meat lo; cr5’ pizia. Italian—st Ic ham
.along “ ith se eral others. In 2014.
Ilormuel bought the CvtoSport Company [or abotit $450
million, including the Muscle Milk pro
tein stipplemnent brand.
External Issues
An Oligopoly
Exhibits 8, 9. and 10 pertain to U.S hicken, heel, and pork
prcxluction. respectively, and indi
cate an oliopoI ‘‘meat indttstn. mdi the top 4 or 5 firms

42. producing mol ol all neat consumed
h Americans. Ho; ever, chicken production, dominated by ‘fl
son and Pilgrim’s Pride, is quite
lramented. ithi 46 percent of all chicken produclion in the
United States coining from smaller
EXHIBIT 8 USA Chicken Production
Company Market Share
l’son 2!’?
I’mlgriiiis I’m Ic 19’?
Sander—on I aiim’—
I’erdue I aria— 7’}
( )ther 40’?
Ba—ed on init’rimi.oion at Wan l’onttn USA, March 2013,
488 STRATEGIC MANAGEMENT CASES
EXHIBIT 9 USA Beef Production
Company Market Share
IS Soil 26’
JOS 23’

43. (aruill
Nath’ital I3ceI 13’
Other 15’
So,,,, ,: E1asctl ,,II iniormathin at Cattle I3LIcr WcckI 2012.
EXHIBIT 10 USA Pork Production
Company Market Share
Sontlilield 26’r
1 vson I?’?
JBS Swift I It?
Cargill 9’?
H ornw I 8’
Other 29’?
.Sounc: Based on information atlvson’s vLhsiIe 2013.
companies. Note in the exhibits that Tyson Foods is the U.S.
leader in both chicken and heel
production and trails only Smithfield bought by China
Shtmangliui International Holdings Ltd. in
2013) in pork production.
Beef Trends
leatpackers across the United States ;; crc paying the highest
prices on record for live cattle iii
January 2014. due to droughts in much of America’s Great

44. I’laines (and in Mexico) that leti to
higher corn prices. CatLIe numbers in the United States in 2014
were at 60—year lows and prices
were up 21) percent 1mm just 5 sears earlier. Vhile potentiaIl
good news for Ivons beef seg—
ment. the higher prices and healthier eating trends ha; e also
been met with reduced red neat
consumption. In the United States, consumption rates cif red
meat are down 25 percent over the
last three decades. Many customers now prefer chicken, pork.
lish, and increasingl a totally
;egetarian diet.
Mex co has also experienced a decline in red meat consumption
per capita over the last
decade. On average, beef tends: to he a much more expensive
meat product to produce and is niet
with much lower margins. One interesting way lirms such as
Tyson and its rivals are increasing
prolit margins from beer is by slicing areas of beef carcasses
traditionally used for grotrnd beef
into thinly sliced steaks. The overall beef industry is also
beneliting from increased exports to
Asia and Russia, and is beneliting from the waning paranoia nI
the mad cow disease from a
decade earlier.
Despite reductions in red meat consumption. Americans still
account for the largest beef—

45. ealing nation a; eracing a whopping 77 pounds per person of
beef annually, compared to citi/ens
of Europe at 34 and China at 10 pounds per person. Mexico.
Japan, and Canada are the three
Lop beef export destinations for U.S—produced beef. l’he three
nations ia; e rotated their rcspec—
ti; e absoltite positions o; er the last 10 years. w ith Mexico
reclaiming the top spot of the tince)
recentl’,. likel do to the drotights in the U.S.
Chicken Trends
Chicken is the most comnmonI eaten animal in the United
States: it is also popular around the
world us an affordable w a to obtain lean protein (a,suniing one
does not eat the skin . As ni
earI 2014, China was the largest chicken consumer in the world.
but the United States still leads
considerably in per capita consumption. [‘Cr capita chicken
coilsumnption in the United States,
a
F
CASE 14 • TYSON FOODS, INC., 2015 489
European Union i ELh. and China are around 99. 41. and 22
pounds per person anntlall3 respec—

46. ti’ clv. Mexico. Hraeil. Argentina. and Canada all cotlsttme
about 70 pounds per person. and many
other nations in Central America and South America also
consume more chicken per capita than
Europe or China. Peru. Paragua . and Bolivia significantly lag
their South American counterparts
in chicken consumption and oiler possible opportunities for
exponin chicken producers.
Despite great popularit chicken is also more likely to he
contaminated than other meats
and cross—contaminate other food products .A report in Con
citnicr Reports in December 2013
claiiticd that 97 percent of all U.S. chicken hrea’ts contain
harniftil bacteria. sparking a snap
reply frotit the National Chicken Counsel that “09.99’I’ ci
chicken in the United States is eaten
safely each da . Taken literaIlc that would indicate I in 10.000
people become sick each daN. so
hopefull) tile number is considerably higher than 99.99Q. but
one way for consumers to ensure
their chicken is safe is 10 heat to at least 165 F 74 C L avoid
contact w ith other foods, and wipe
down all countertops thoroughly. It is probable that most of
U.S. consumers getting sick from

47. chicken were negligent in the preparation process.
The principle concerns are ; ith Echerichia cob tE colD and
salmonella. In tim C,,nsi,nu’r
• Repon s stuth’. it was reported that half of 316 breasts
sampled i U.S. only) contained sigttiticant
bacteria resistant to multiple antibiotics. The U.S. Food and
Drug Adtiunistration FDA) is cur—
rentlv pushing for farmers to reduce the amount of antibiotics
used in chicken feed to help reduce
producing bacteria that are resistant to antibiotics. Interestingly
enough. there is no set standard
in the L’nited States by either the FDA or the United States
Department of Agriculture tUSD;) to
ofliciallv bar food containing E. coli. so variation remains qtule
high in chicken 1mm one prodttcer
to another. Interestingly. Europe avoids U.S. chicken.
reportedly because in America. chicken is
submerged in chlorine briefly to assure cleanliness his
procedure is lint done in Europe.
China has also dealt with its fair share of chicken—associated
illnesses in recent years. so
many Chinese constimers have reduced their chicken
consumption considerably. China has far
fewer standards than those in the United States. Farmcrs in

48. China ma’ sell only a few hundred
chickens at a lime to the processor and their farms arc open air.
at risk for bird droppings from
aho; e. and ma be fed diets excessi; e in gnn Iii hormones at a
rate much higher than other
rttrmers.
Pork Trends
China blows e; er’ one else in tile world a ay U heti it comes to
total pork consumption. btit
I tIlt) C is not far behind in per capita concttmption. Data lrom
2013 re; ealed per capita pork
cousttmption in pounds for China. EU. and Ltnited States was
90. 88. and 62. respectively. Pork
production has risen in the United States.. hut consumption has
declined in recent 3 ears due
partl to huge demand in foreign markets. ftc main recipient of
U.S. pork is Japan. where abottt
35 percent of all American—exported pork is shipped. Mexico
is second. acquiring about 20 percent
of all U.S—exported pork. Pork growth rates remain moderate
per capita atar ound 2.5 percent in
Mexico. 3 percent in China. 2.6 percent in Smtth Korea .and 1.3
percent in Japan. Mexico might
he the real future star out of this above list, as Mexico hasa

49. population growth of 1.6 percent.
rcttlting in oser 1 percent total pork consumption. Unlike
Mexico. twist deeloped nations
w orldw ide are experiencinu declining or stable populations.
The cost of pork continues to rise lhr pork processors. From the
low in 2009 to Match
2014. lean hog prices are tip over 11)0 percent. which is not
necessanlv good news for flrtns
stich as hson. which, at times, has di1l5cult pas’itlg on the
increased cost to the consttmer. lijis
situation is slow I changing. however, as pork dettiatid is rising
faster than prices and is son is
I ttore able to pass on increased cost to the consutiter. One
strategy to he I p tii&u’gins would be to
hackward integrate into raising pigs. Howe; er. there have been
numerous illnesses associated
with pius in recent sears. just as w ith chickens and cattle A
ness swine S irtis discos ered in 2013
tlttickly spread to 25 states in less than a sear. killing millions
of pig. Europe. in 2014. was
experiencing a s irtts dubbed the “African Sw inc Virus that as
killing pigs btit w as harmless to
littitiatis. Nc; ertheless. the ; irus ctttsed Rttcsia to block tIl
European pig imports. creating qttile
a political ruckus bet’’ eett the two global po;; crc.

50. Aside trout consumption patterns. rising prices, and potential
intses. the pig itidn’tr’ is
plagued ) inhutitane treatment of pig.s in the United State’ and
prol’abl other geographic Itica—
tiuns as well. T son urges .merican farmers to ilupowe the
qttahit of housing for all pigs. ccpe_
cially pregnant cows, but has not terminated contracts;; ith
farmers that tise stalls w here sows are
490 STRATEGIC MANAGEMENT CASES
unable to stand. tornarountL or stretch. Stick stalls are still
present and exen common on
firms in the United States. Ts son is also concerned about the
problem w Wi sick pigs often being
killed In blunt force, likely resulnng in increased suffering.
Required Meat ID Labels
Since 2013. the L’SD: reqtiires all meat producer to accuratcl
label from where the nteat “
den’.ed. The labeling should stake it easier to track the source
ot contaminated meat, I
such as Tyson complain it is an unliecessan step that adds
additional expenses. In addition all
ertitiiid neat must now conic Iroin the same cottntn’.
Historically. it was possible fiw rui
heet’cw pork to come not only from different indi idual anintils
hut also troin different countries
In addition to ineat—prodticing limis such as Tyson. sonic
countries ie.g.. Canada and Mcieo1
ha’ e expressed concern that American customers may he

51. prejttdicetl tow ard meat gnn n in their
respectie countries fw %ariotts reasons such as not heing
patriotic and not tntsting the quality
of the meats innn other countries. T son een snipped buying
cattle lorni Canada in late 21113,
citing the additional costs associated with the new LISDA rttlc.
U,S.—hascd firms are also icarilil
that Canada and Mexico will now start to impose tariffs on
American—grown meats.
Geopolitical Concerns to Growing Livestock
iIeat, poultry, and fish products were once onk ttffordable to
the w ealtln hut as incomes hae
grown worldwide, so has meat consumption. and the restilting
increase in raising li estock to
feed this new growing population. Some of the statistics below
are startling, considering how
many hungn’ people remain in the world. For example. it is
estimated that over one third of all
grain han ested is used to feed livestock. with around 75 percent
of all grain in the United States
being used to feed livestock. To grow this amount of Iced grain.
according to one published
report . arotind half of all water con stimed in the United States
goes into keeping crops grown
for li estock feed well watered and healthy. It is estimated that
for e en I gram of meat protein
a cow N ields. the cow consumed 5.6 grams of plant/grain
protein As populations demand 1110EV
meat products. especially beef products. there has been
widespread delorestanon of old growth
forest in pans of the Amaion and top—soil erosion and other
nionopoli anon of valuable grat
ing land that could he used for crops. Organiiaiions such as
People for the Ethical Trc;tttuent
of Animals 1 PETA) at times have stiggested that all raising of

52. li estock is unethical. So. while
nianv people enjoy eating meat, and while meat production
creates many jobs. there remain
geopolitical headwinds from environmentalists in the overall Ii’
estock indttstrv for coiiipanies
such as Tyson to na igate.
Future
Many U.S-based companies were hurt on 2014 revenues because
of the rising dollar in o erseas
markets. Tyson. which does signilicant business in China and
other foreign markets, indicated
that cheaper chicken and pork prices globally offset many of the
currency headwinds facing the
frm ttnd allowed for rising profts in US. markets. Operating
income for chicken alone was Up
29 percent br lyson in 2011. l,.ower feed costs also helped boost
prohits as well as a reduction
in the iruses that killed nan pigs oxer 2012 through nitich ci’
2014. CEO Donnie Smith ha
recently expressed concerns o er a number of slowdowns at
ports along the U.S. Vest Coast intl
the uncertaint’ it will bring T son. Two other areas that are
potentially prone to help Tyson tiiiiV’
ing for ard include constitners becoming more health conseiotts
and switching from red meat

53. to more chicken and even processed clncken items. Chicken
prodttcts tend to ha e signtticai1tl
higher margins than beef. as shown itt Exhibit 3. Ty ,on’s
successitil launches of Natttre Raised
Fariiis and Jimmy Dean’s fro,en sand iches and how Is also
boosted prolits. Nattire R,u,ed
Farms markets chicken as “no antibiotics ever’’ for health—mi
tided consumers and the new Juntily
Dean fro,’en food items are designed arotind lunch and dinner.
110½ ing awaN irom Jimmy I )ean’s
traditional breakfast line—tip of product offerings.
Considering the heay competition in the meat industn. prepare a
3 ear trategic plan tO
help CEO Smith 1110% Tl I’or aid.
III. Use scholarly resources for your paper.
o Journal (preferably peer-reviewed) articles are often the most
informative and credible. They are also easy to cite/reference.
o You may use articles from the apa.org website if there is a
publication name, author, volume/issue, and page number
available. Other .org and .edu websites may be used as
supplemental resources but SHOULD NOT be included in the
minimum number of references.
o All resources must be cited in-text and included in the
reference page. APA style is required.
IV. Remember to use APA format7th edition
o 1” margins – all sides
o 12 pt, Times New Roman font
o Consistent double-spacing. No extra spacing between any

54. lines.
o In-text headings are very beneficial to both the writer and the
reader of the paper.
o Include a title page and page numbers.
o Include a reference page.
o No abstract is required.
Grading Criteria
Your paper must contain the following:
● APA formatted title page and page numbering.
● Introductory paragraph with a strong thesis statement.
● A well-formed review of the literature related to your subject.
● A summarizing conclusion paragraph.
● Reference page containing at least eight different scholarly
sources
In addition, you will be graded on:
● Clarity of your thesis statement
● Adequacy with which the thesis is supported in the main body
of your paper.
● Logical structure and organization
● Appropriateness of references
● Use of college-level grammar, punctuation, and word choice.
● Precise use of APA style formatting for your paper including
overall format, citations, and reference listings.
Running head: SITUATIONAL ANALYSIS 1
SITUATIONAL ANALYSIS 7

55. Situation Analysis: Tyson Foods Inc.
Name
Course
Institution
Date
Introduction
Tyson Foods Inc. is the second largest meat production
company located in America with diverse meat products in other
countries such as China, Mexico, India, and Brazil. The
company was established in 1929 as a family business and it has
grown to become a giant in the food industry. The company has
different branches such as Ball Park, Jimmy Dean, and Hillshire
Farm which it operates both locally and internationally. The
company has been showing constant growth through its ever
increasing profits and revenues. Its growth has been attributed
to its ability to align its meet products with customer interests,
thus posing as a strong competitor against brands such as
Pilgrim’s Pride. This paper provides a situational analysis of
Tyson Foods Inc. through a SWOT, PESTLE, and financial
health analysis.
SWOT Analysis
Strengths
Tyson remains a leader in the market of meat products in the
world. It is a recognized brand all over the United States that
has achieved customer loyalty through its superior and quality
products. The company has a stronger presence in the
international market that gives it a chance to expand even more.
Weaknesses

56. Tyson has not been able to enter the online platform which is
now growing faster or commercialize on the fast-expanding e-
commerce scene. Even though the company has a strong market
presence in the U.S, it lacks strong market presence outside the
U.S.
Opportunities
Tyson can expand its presence in niche markets. With the
growth in technology, the company can take advantage of the
growing digital platforms to market its products to other
countries in the world.
Threats
Tyson is facing stiff competition from new entrants in niche
markets. Its competitors provide meat products at cheaper
prices. Another serious threat facing Tyson is the constant
outbreak of livestock diseases that lead to fluctuations in
commodity prices and lack of meat supply.
PESTLE Analysis
Political Factors
Since Tyson Foods operates globally, there are differences in
the law and regulations that govern their operations of a foreign
company in a country. The operations of the company are
affected by government restrictions on imports and exports.
Economic Factors
Fluctuations in currency rates affect the business at an
international level. However Tyson is experiencing economic
stability in the U.S due to the stability in the U.S capital and
interest markets.
Social Factors
Consumer behavior keeps changing including their buying
preferences thus affecting Tyson Foods sales. However, the
company has been able to achieve customer loyal due to its
inclination on healthier and cheaper vegetarian products.
Technological Factors
Tyson faces complications in implementing technology in its

57. operations. Technology makes 90% of the changes that are
taking place in businesses today. According to Dornberger et
al., (2018), every business needs to digitalize, and the same
case applies to Tyson Foods Inc. the company has to conduct
research on new technologies that will help it operate
effectively.
Legal Factors
The legal framework in a certain country affects the operations
of a company. There are laws and regulations that guide the
market. For instance, in the U.S a company can be fined for
price fixing. Tyson cannot violate any business law and it has to
allow its operations to be guided by demand and supply.
Environmental Factors
Meat production in the United States is controlled by animal
welfare and anti-trust issues. Tyson is required to comply with
the guidelines provided by the environmental protection agency
by reducing toxins, managing wastes, and preventing pollution.
According to McBride (2011), Tyson has faced a lot of fines in
its chicken meat business especially when it comes to
environmental cleaning.
Financial Health Analysis
The financial health of Tyson is essential for its future
successes since it influences the decisions of investors. Tyson
experiences the fastest financial growth among all food
companies. For instance, the Tyson Food Inc. (2015) case study
indicates that “although Tyson does not report sales by
geographic region, analysts estimated Tyson’s revenue in China
was $715million in the fiscal year 2013 and projections of
revenue topping $I,I billion by fiscal year 2015”. This is a clear
indication that Tyson Foods has financial stability that ensures
the company continues to thrive in the food industry. From the
case, Tyson has more assets than liabilities which implies that
is a solvent and it is in a better position to meet its long-term
debts. The records indicate that Tyson’s growth in international
chicken production grows consistently every year, indicating a

58. promising future for investors.
From the financial data, Tyson experienced constant increase in
revenue all through the years 2011, 2012, 2013, and 2014. The
increased was experienced in all countries that the company
operates including China, Brazil, India, and Mexico. However,
in 2015 the overall sales in chicken and pork declined in the
United States and all sales (beef, chicken, prepared food, and
pork) declined internationally. Based on this data, it is likely
that Tyson needs to do something before in faces a serious
further decrease in sales.
Summary – Overall Analysis
As one of the leading players in the food industry, Tyson Foods
Inc. has managed to remain a giant because of its ability to
provide superior and quality meat products to its customers.
Because of this, it has managed to attract a large client base and
achieve customer loyalty. Managing to do business in top
markets such as China, India, and Brazil is a win for Tyson and
this has helped the company achieve financial stability. The
company has more assets that liabilities meaning it is in a
position to cater for all its expenditures and meet its long-term
goals. However, the decline in profits indicates that something
is a mess for Tyson Foods Inc. Brander (2019) associates the
decline to failure in utilizing technology. The company has not
managed to utilize technology and the growing e-commerce in
the marketing of its products internationally. This has seen the
company fail to counter competition from other giants such as
Pilgrim’s Pride, Smithfield Foods Inc., and Hormel Foods
Corporation. Other food companies have automated their
services making it easy to carry out their operations efficiently
and effectively. However, the company can easily overcome this
competition because it has a huge pool of financial resources
that it can use to utilize technology in revamping its operations.
Its high level of assets and solvency means that Tyson is the
best food company for investors as it has a promising future.
However, effective competitive strategies are required for

59. Tyson to remain the best place to invest and a giant in its
industry. The company will boost its revenue and profits even
more if it is able to cut its costs of operation in all countries it
operates in. Tyson’s customers keep coming back because the
company keeps improving its meat products to meet customer
expectations.
References
Brander, M. (2019). Tyson foods, inc.: a question of delivery
(Doctoral dissertation).
Case 14: Tyson Foods, Inc., 2015. www.tyson.com,TSN
Dornberger, R., Inglese, T., Korkut, S., & Zhong, V. J. (2018).
Digitalization: Yesterday, today and tomorrow. In Business
Information Systems and Technology 4.0 (pp. 1-11). Springer,
Cham.
McBride, C. (2011). Oklahoma v. Tyson: Playing chicken with
environmental cleanup. Ecology Law Quarterly, 38(2), 603-609.
This homework there are 3 things that I need.
first: 6 side for Power Point （each side have 30-50words）
Second: 3 pages speech draft
you need to write speech follow that 6-side ppt. (total is 3 page
was enough)
Third: 1 page document that summarizes the proposal. That
would be left with Tyson to consider your change proposal.
The presentation (presentation only, no paper) is to be
completed on the implementation plan for the case you analyzed
for the midterm (Tyson). Most will choose to do PowerPoint;
however, the presentation can be a PowerPoint with audio, or
something similar to that format. If you are not sure how to add
audio to your slides - please let me know.

60. Your final paper is meant to be the second step of analysis
based on your midterm. You analyzed the Tyson case study.
Now you will suggest intervention(s) based on your analysis.
Your final presentation is an implementation plan outlining
what you propose based on your analysis in the midterm. You
will deliver this as though you are the consultant recommending
a solution to either an opportunity or weakness you identified in
your midterm analysis. Your presentation should be 8-10
minutes long.
You will also create a 1 page "Leave Behind" document that
summarizes your proposal. This is 1 page, any format, that
would be left with Tyson to consider your change proposal.
The following aspects should be present in your final paper and
are guidelines for content of your presentation:
The information we covered in Case 2, 3, and 4 as well as your
midterm analysis will help you complete this presentation.
Although the specific examples in Cases 2, 3, and 4 were
different; you can apply the concepts to the Tyson information.
1.Construct and investigate alternatives to propose an
achievable and measurable organizational psychology and
behavior plan within the constraints of organizational
resources - (draw from the Case Study 2 where you outlined
options in the table)
2. Create and assess an implementation plan for a set of
strategic organizational goals and objectives (draw from Case
Study 4 where you address the 4 main factors of implementing
change)
3. Identify and explain the organizational challenges facing
leadership given the current and proposed team dynamics (draw
from Case Study 3 leadership concepts and Case Study 4
factors)
4. Distinguish between the standards and values of a balanced
culture and climate of ethical behavior, environmental,
sustainability, and social responsibility
This project will be graded according to the following criteria:

61. 70% content & of material presented & presentation
organization; 30% presentation style.
I will upload other documents for your convenience.
1. Midterm paper
2. Case Material
Unsatisfactory
Below Expectations
Meets Expectations
Exceeds Expectations
Organization and Time Management
(30 points)

62. Organization is distracting and detracts from the project;
Presentation was significantly too short or too long (+/ - 6+
minutes)
(0)
Project is sometimes hard to follow and organization often
doesn't make sense. Time is too short or too long (+/- 4-5
minutes)
(1-5)
Project is mostly organized and logical. Time is too short or too
long (+/- 2-3 minutes)
(6-10)
Project is well-organized and presented in a logical manner, and
complies with time (+/- 1 minutes).
(11-15)
Style/Platform of Delivery
(30 points)
Presentation not in PowerPoint (or similar platform), was
unpolished and not engaging. Many grammar problems.
(0)
Presentation in PowerPoint (or similar platform), had several
problems and was not effective at engaging the reader. Several
grammar problems.
(1-4)
Presentation was in PowerPoint (or similar platform), mostly
polished and engaging with few grammar issues. (5-9)
Presentation was in PowerPoint (or similar platform), polished
and engaging. Little to no grammar issues.
(10-15)
Course Concepts (40 points)
Little or no connections were made to course materials. No real
understanding of course concepts was demonstrated. (0)
Vague references were made to course concepts without
demonstration of clear understanding.
(1-8)
Presenters showed some understanding of course concepts.
(8-14)

63. Presenters clearly understood course concepts.
(15-20)
Comments:
Total Points
/100