This document provides guidelines for delivering an informative or persuasive business speech. It outlines the purpose of each speech type and provides tips for selecting a topic, developing main points, using citations and references, incorporating visual aids, and following formatting and time requirements. Students are advised to choose a topic of interest, conduct thorough research, take a clear position, and aim to genuinely educate or persuade the audience.

1. Business Informative or Persuasive Speech
Chapter 11 Informing and Persuading
Informative Purpose: The purpose of this speech is to share
ideas and information with the audience explaining the complete
subject that is your topic. Through this speech, you will have
the opportunity to “teach” us something, or enlighten us about a
topic. Therefore, this speech should inform the audience on
your topic as if it were generally unknown to them, while
developing its significance to them specifically, as well as
society generally, and at a depth that we will find truly
educational. This speech must be presented objectively will all
sides equally examined if it is a controversial topic. We should
not be able to tell your position or side if it is a controversial
topic.
Persuasive Purpose
A persuasive speech is designed to reinforce or change the
beliefs or actions of your audience members. Persuasive
speaking is more challenging than informative speaking which
is designed to convey knowledge and understanding.
Select a topic that is appropriate for your audience but also a
topic on which you feel very strongly. Some of the most
interesting topics for persuasive speeches focus on controversial
issues. Review several types of print media and watch television
news programs, local and national, to see what controversial
issues are being discussed that is related to business. Remember
that you are taking a stand on a position in this speech. Some
audience members may agree and others may disagree with your
position. Your goal is to reinforce the audience members who
agree with you and to change the mind of those who do not.
This will be challenging but very exciting! Think about the
power of your "words"! (I love listening to my students'

2. persuasive speeches because they are so creative and strategic
in trying to persuade the audience.)
In developing your specific purpose, take a stand or position on
a current issue. Review different news media to keep abreast of
controversial and current issues, local, national, and
international. Take a position on a particular issue. Make sure
that you are really committed to the position. The stronger you
feel about your position, the harder you will work to convince
your audience.
Do not use the following or related topics:
· Health Issues
· Food
· Continuing your Education
· Religion, Political Parties
· Cults
Do not sell a product of any kind.
Do not do speeches on any of the following overused topics:
Abortion
Animal Testing
Texting and Driving
Gun Control
Death Penalty
Drinking and Driving
Legalization of Marijuana
Paying Student-Athletes
Recycling
School Uniforms
Although religion is important to many of us, this is an
academic setting. Please do not use any type of religious text as
evidence to support your assertions, or substantiate your claims.

3. Description: This speech should be 3-6 minutes in length and
include a comprehensive preparation outline, featuring 2-5
main points. You must submit the typewritten outline by the
specified deadline or you will not be able to deliver your
speech.
There are penalties for going over or under the
required time limits. This means you will need to practice your
speech sufficiently to be sure of its length. You may use 3-3X5
or 4x6 note cards- front side only.
Please make sure that your speech contains in-text citations and
parenthetical documentation.
Examples
http://www.easybib.com/guides/citation-guides/apa-format/how-
to-cite-a-parenthetical-citations-apa/
In addition, at least fivereferences (listed in the “References”
section and cited in APA style only) are required for this
speech. All fiveof these sources must be verbally cited within
the speech as supporting material for claims that are made or
data that is offered. No more than 10% of your speech should
come from quoted material and your speech outline may not be
from a previous assignment that you completed in another
course.
Resources
https://owl.purdue.edu/owl/purdue_owl.html
-select Research and Citation
http://www.easybib.com/
All sources cited must be credible.
Textbook Reference
Chapter 11 Informing and Persuading
Pg. 275 -295
Source Credibility
http://sites.umuc.edu/library/libhow/credibility.cfm
https://writingcenter.appstate.edu/sites/writingcenter.appstate.e

4. du/files/Credible%20v%20Non-Credible%20Sources13.pdf
Visual Aid
The use of a visual aid is mandatory. Your visual aid should
either be a PowerPoint, or Prezi and consist of 5-7 slides with
limited text. The title slide and reference slide (optional) do not
count as a part of your 5-7 slides. Your speech should not be on
your slides. Points are deducted for reading from the slides. The
slides should consist of mostly visual images with very limited
text.
PowerPoint Tips
http://www.garrreynolds.com/preso-tips/design/
Video
Video clips should not exceed 45 seconds.
Evaluation: Please remember that the speech is delivered in an
extemporaneous way, not manuscript presentation. Your speech
is graded on content, organization and delivery. You must also
have an outline the due date of your speech, regardless of the
day you are scheduled to present. If you do not have a
typewritten preparation outline, you will not be able to speak
and you will not receive credit. Absolutely no exceptions!
Remember, the purpose of this speech is to inform or persuade
your audience on your topic, Be creative in choosing your topic
and make sure that it really interests you.
Please submit the outline online by the deadline. If the
typewritten, full sentence-outline is not submitted by the
deadline, you will not be able to present in class.
Page2
Name: Tamika Johnson.
Date: May 24, 2021
Exploring Micro-Transactions in Gaming
Specific Purpose Statement: To inform the audience of Micro-

5. Transactions in the gaming industry.
Thesis: Micro-transactions are purchases for virtual items in
any video game and are meant to smooth the game’s progress
due to your virtual character becoming stronger, or just for
cosmetic and/or any other item that a gamer can enjoy
throughout the game’s experience.
Organizational Pattern: Topical
Introduction
I. Attention Getter:
A dollar is not that much many of us think. Many of us would
scoff at spending thousands of dollars playing a video game, or
playing something fun online. Yet, these tiny transactions add
up and before you know it, you could be out of hundreds to
thousands of dollars by playing to win. Microtransactions could
be good for your preferences but bad for your wallet.
II. Credibility Statement:
I have done a thorough research over microtransactions in
several known popular games in order to discover the meaning
and the conclusion of microtransactions and the advantages and
disadvantages towards the game. This information will correlate
towards the references, journals and articles to prove the
information is accurate.
III. Reveal the Topic or State the Thesis or provide Significance
Statement:
I will be discussing about microtransactions and the good as
well as the bad for the current state of modern gaming.

6. IV. Preview Statement
First, I will discuss the definition of Microtransactions, second,
would be discussing the research behind microtransactions and
how they affect or gain in the gaming industry and lastly I will
discuss my own research from the popular games from over the
years of gaming.
Transition: So, let’s take a look at what microtransactions are..
Body
I. Main Point: Microtransactions or in-game purchases are
additional purchases towards gaining virtual items that are
meant to either continue gameplay or for cosmetic purposes,
this is all on top of the purchase of the game itself.
A. Supporting Material (Sub-point) According to Keller Gordon
in the article ‘Microtransactions are great for game companies,
less fun for players’ says “Most of the time they’re simply
cosmetic, like buying a swanky set of rainbow armor for your
avatar. Other times they affect actual gameplay; a player might
buy an upgrade that puts them in a better position to beat an
opponent online.” (Gordon, 2021)
1. Sub-subpoint (Details): This means that through real
purchases towards virtual items you can dress up your avatar or
if you simply do not want to wait to get the materials for the
upgrade in your avatar, a microtransaction can eliminate the
time being used to get the upgrade.
2. Sub-subpoint: Because of these microtransacti ons “most
players don’t seem to mind. Spending money simply to change

7. how your character looks doesn’t affect gameplay itself, so why
should it matter?” (Gordon, 2021)
B. Supporting Material (Sub-point): “Visuals are important to
players. When they buy a game, they expect an escape, a
journey into some unknown world filled with action and
adventure. And the scenic terrains aren’t the only visuals that
matter.” (Gordon, 2021)
1. Sub-subpoint (Details): Games are meant to submerge
yourself in an experience that is no match towards the reality or
the real world, many people play these games to become
someone that they’re not in reality or to seek adventures in the
comfort of their homes.
2. Sub-subpoint: The costs of virtual items for the avatar are
additional purchases that are not needed for the progress of the
game and the players are spending additional funds aside from
the actual game.
Transition: Now that we have established what
microtransactions are, let’s explore different options that are
available.
II. Main Point: There are some games that are free to play
(FTP) and pay to play (PTP) these offer options to either play
for free or pay to play the games, respectively. Both these
options offer microtransactions but it is more common in free to
play games.
A. Supporting Material (Sub-point): “Microtransactions are
always a subject of controversy among gamers. They are very
lucrative for the industry and give rise to low-cost games of
high quality. The idea being, players don’t have to pay anything
if they don’t want to.” (Anderton, 2018)

8. 1. Sub-subpoint (Details): Microtransactions are optional to pay
aside from either purchasing the game or downloading the game
for free.
2. Sub-subpoint: The difference between free to play games and
pay to play games is that it was meant to attract players into
free to play games and to offer microtransactions for the player
in order to advance the game.
B. Supporting Material (Sub-point): “This seems to work well in
mobile gaming. Titles like Clash of Clans and Pokemon are able
to attract a lot of players because of the low cost/free aspect of
the game. This leads to a large player base that makes the game
more fun to play.” (Anderton, 2018)
1. Sub-subpoint (Details): Because of this format giving players
a chance of playing a high quality game for free it will attract
the gamer into playing and leading them into paying additional
fees or microtransactions.
2. Sub-subpoint: Paying additional fees will eventually lead the
player into believing the game experience will be better if they
pay to play.
III. Main Point: Since 2019 I have been playing AFK Arena,
microtransactions are meant to attract the player when you are
downloading a free to play game, the advertisements for this
game are located everywhere: social media, entertainment
platforms and so on.
A. Supporting Material (Sub-point): “This game uses AdMob,
Facebook, Snapchat, Mopub and Youtube for advertising the
most.” (Silvija, 2021)

9. 1. Sub-subpoint (Details): The advertisements were falsely
advertising the game and misleading the player in the actual
gameplay.
2. Sub-subpoint: Because of this most of the advertisements
showed false advertisement in order to bring more players to the
game but there is also a risk that the player will delete the game
or not download it at all.
B. Supporting Material (Sub-point): Most of the advertisements
were short but provided a creative picture of what the player
believes the game would be about or offer free content and gets
the player interested in downloading the game “due to the
diagonal composition, the eye is first drawn to the character
then the attention moves to the right, following the diagonal
lines” (Silvija 2021)
1. Sub-subpoint (Details): Free content and creative pictures
under a concept of a high-quality game will get the attention of
the player and eventually notice the great concept of the game
and will eventually lead them into purchasing
microtransactions.
2. Sub-subpoint: Free content are meant to draw the player into
playing the game.
Conclusion
I. Signpost, One Sentence Summary.
In conclusion, microtransactions are meant to either help the
player progress through the game or for the player’s preferences
in cosmetics, this is the player’s choice in order to purchase

10. their way into a virtually exceptional experience in the game.
II. Final Clincher/Impact Statement
Although Microtransactions are bad for the modern gamer’s
wallet, they are lining the developers funding of games we love.
It is clear to see, microtransactions are here to stay. Game over!
REFERENCES
Anderton, Kevin. “The Ongoing Controversy Of
Microtransactions In Gaming [Infographic].” Forbes, Forbes
Magazine, 9 May 2018,
www.forbes.com/sites/kevinanderton/2018/03/07/the-on-going-
controversy-of-microtransactions-in-gaming-
infographic/?sh=5259ed021d9c.
Gordon, Keller. “Microtransactions Are Great For Game
Companies, Less Fun For Players.” NPR, NPR, 11 Mar. 2021,
www.npr.org/2021/03/11/975765363/microtransactions-are-
great-for-game-companies-less-fun-for-players.
Silvija. “AFK Arena Analysis: The Road to 1 Million+ Daily
Active Users.” Udonis, 15 Apr. 2021,
www.blog.udonis.co/mobile-marketing/mobile-games/afk-arena-
analysis.
Zendle, David, et al. “The Changing Face of Desktop Video
Game Monetisation: An Exploration of Exposure to Loot Boxes,
Pay to Win, and Cosmetic Microtransactions in the Most-Played
Steam Games of 2010-2019.” PloS One, Public Library of
Science, 7 May 2020,
www.ncbi.nlm.nih.gov/pmc/articles/PMC7205278/.
Evers, Ellen R.K., et al. “The Hidden Costs of

11. Microtransactions.” The Hidden Cost of Microtransactions:
Buying In-Game Advantages in Online Games Decreases a
Player’s Status, Published by: International Journal of Internet
Science, vol. 10, no. 1, ser. 20-36, 2015. 20-36.
Name:
Date:
The Transformative Power of Video Game
Specific Purpose Statement:
Thesis:
Organizational Pattern:
Introduction
I. Attention Getter
II. Credibility Statement
III. Reveal the Topic or State the Thesis or provide Significance
Statement
IV. Preview Statement
(Transition Statement)
Body

12. I. Main Point
A. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
B. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
(Transition Statement)
II. Main Point
A. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
B. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
(Transition Statement)

13. III. Main Point
A. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
B. Supporting Material (Sub-point)
1. Sub-subpoint (Details)
2. Sub-subpoint
(Transition Statement)
Conclusion
I. Signpost, One Sentence Summary.
II. Final Clincher/Impact Statement
References