2. Overview
•Purpose: To gain funding to help us bring our service to the market
•About Us:Comfort Concepts is a service-based company devoted to
enhancing the lives of our consumers by delivering comfort directly to their
door.
•Mission Statement: Providing comfort, where you need it,
whenever you need it.
3. Instacart
• Strength
• Online ordering
• Delivery
• Weakness
• Order must be
scheduled
Retailers
• Strength
• Retailer on campus
• No delivery markup
• Weakness
• Not all open 24 hours
• No delivery
Amazon
• Strength
• Online ordering
• Delivery
• Weakness
• Order may or may not
be delivered when
needed
Target Market: UTSA students that
live on-campus.
Market Size: 4800 (Approximately
17% of current UTSA enrollment)
Need: Young adults, away from
home/support system for the first
time, need a convenient way to get
non-prescription medications when
they are ill.
Comfort Concepts will dominate this market segment:
• Available day or night
• Prompt delivery
• No need to pre-plan order
Comfort
Concepts
4. Product: Sick Day App
Definition/Distribution: Customer downloads, opens
app, selects products, & pays. Sick Day employees then
pick up products & deliver to customer’s door.
Customer Journey:
I’m sick and I don’t have any cold medicine in this dorm!
Customer selects desired
medications on Sick Day
App.
Before checkout, Sick
Day offers suggestions
for possible forgotten
items.
I don’t have Mom to pick up my meds!
Sick Day employee picks
up desired medications.
I don’t feel like getting out!
Sick Day delivers to the
customer’s door.
5. Price
• Data gathered from customer shopping habits, web browsing, and social media posts will optimize
contextualization of Sick Day. For example:
• Potential customer posted about attending a party on social media. Sick Day ads geared to that student will
promote delivery of products that can ease hangover symptoms.
• Since Sick Day is a service not a product, pricing is as follows:
• 10% Markup on store price of products selected
• $3.00 Delivery fee
• Discounting/sales/loyalty rewards
• To get new customers to try Sick Day, the delivery fee for the first order will be $1.50
• Once a semester, a $1 off coupon code will be sent to prior users to encourage repeat business
• Seasonal promotions will be offered that coincide with cold/flu season, final exams, concerts, sporting events
6. Promotion
Social Media Advertising
• Young adults document their lives
through social media, thus, it is the
perfect way to deliver ads
• Video and single image ads placed on
Snap Chat & Instagram will increase:
• Brand awareness
• Reach
• App installs
• Lead generation
Streaming Music Advertising
• Steaming music services are more popular with young adults
than traditional radio which makes its an ideal place to advertise
• Ads placed on Pandora & Spotify will allow Sick Day to:
• Deliver a message and a memorable jingle to customers
• Tailor the ad to the specific music genre so it is more
appealing to the customer
In Game Advertising
Gamers are ideal for Sick Day advertising due to their engagement
with game content.
• Incentivization rewards gamers for watching Sick Day ad
• Ad Gating ensures gamers have to watch entire Sick Day ad
to proceed
• Sick Day ad will have an interactive, game-style design
7. Conclusion
Your investment in Comfort Concepts will allow
us to:
Deliver Comfort,
Where it’s needed,
Whenever it’s needed
And deliver healthy investment returns to you!
Thank you!
