1. Goodwin also stated
in his theory behind
music videos that
there are five key
aspects that are used
to contribute to a
successful music
video.
2. 1st step: This is when you look into the music and interact it by looking at
the verses/chorus
2nd step: Goodwin says this is ‘the voice within the song’ this is when the
artists voice is recognised for this quality
3rd step: Goodwin states that this is the step where the artist is telling a
story within their songs as therefore generates their reputation as a
‘storyteller’. This music video in this case is created to emphasise the
lyrics and the story within the songs. For example, Adele is known to tell a
story of heartbreak through many of her songs
3. Goodwin stated that music videos should avoid the
common narrative as their role is more to advertise
than become a story. The artist therefore will
become both a participant and narrator within to
increase its authenticity for the audience. Lip
synching and other actions featured in the video
increase its sense of truth and therefore prevents
the audience from disbelieving the
narrative/performance.
An example of this would be Beyoncé's ‘Best Thing
I Never Had’
4. Goodwin identified that the star image is another
key aspect within music videos. He believes that an
iconic star image can increase the audiences
awareness of the artist and therefore can show
development of the star over time which will
increase the audiences interest in their videos.
An example of the effectiveness
of establishing a star image of
an artist is Elvis Presley.
Despite the fact his death was
approximately 30 years ago, his
star image is still recognisable
and conveys how successful
his career was.
