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davidjavate

Presentation to Berkeley City College Intro to Marketing class

1 of 14
Golden Gate University Marketing Study David Javate Assistant Director of Outreach
Topics covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Golden Gate University Key Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The “typical” GGU student Who is our consumer?
[object Object],Marketing Education as a Product Definition:
Benefits of GGU Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public vs. Private comparison Public Private
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personalized Services
[object Object],[object Object],[object Object],[object Object],[object Object],Positioning How does GGU Differentiate itself?
[object Object],[object Object],[object Object],[object Object],“ Get There” Advertising campaign
“ SHINE” Advertising campaign ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Promotional Channels How was the campaign released?
[object Object],[object Object],[object Object],[object Object],In Summary
Questions? David Javate 415-265-2933 djavate@ ggu.edu

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GGU Promotions

Editor's Notes

  1. Introduce self Here to speak about Golden Gate University, and how we market to our prospective students. MBA in Marketing, so I actually talking about this stuff Golden Gate University www.ggu.edu
  2. Even though we are a nonprofit University providing graduate and undergraduate education, we still use the marketing mix in attracting prospective students. Product, Place, Promotion, Price Golden Gate University www.ggu.edu
  3. Product Features Golden Gate University www.ggu.edu
  4. Golden Gate University www.ggu.edu
  5. Golden Gate University www.ggu.edu
  6. Golden Gate University www.ggu.edu
  7. Golden Gate University www.ggu.edu
  8. Golden Gate University www.ggu.edu
  9. Golden Gate University www.ggu.edu
  10. Golden Gate University www.ggu.edu
  11. Golden Gate University www.ggu.edu
  12. Golden Gate University www.ggu.edu
  13. Golden Gate University www.ggu.edu
  14. Golden Gate University www.ggu.edu