2. Professor Klinkowstein
Research from the Web
Excerpt
โEach time we gather around the table, we honor the
past, experience the present, and prepare for the future.โ
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3. Professor Klinkowstein
Research from the Web and Quora
Quora Question
โWhat product or service might encourage healthy food
from different cultures to interact?โ
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4. Professor Klinkowstein
Research from the Web and Quora
Quora Related Q&A
โWhat would you like other people to know about your
countryโs food?โ
โThere are 10 different kinds of chicken tikkas in India,
different in every state.โ
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5. Professor Klinkowstein
Draft Product or Service Description
A product that allows people to securely exchange and
post food recipes from around the world.
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6. Professor Klinkowstein
User / Customer Experience Map
Audience
-Men and women ages 16-60
-the cooks = actively cooks or has a profession in the
culinary field
-the foodies = enjoys learning about new types of
food and sharing it with others
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7. Professor Klinkowstein
User / Customer Experience Map
About the Product
โข A virtual service that allows users to share cooking
recipes around the world as well as the background
behind the dish. Users can share their food interests
with others. The purpose is enhance the diversity of
the food users cook and enjoy.
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8. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line
โข Hear about the product through searching or social
media
โข Engage in the dialogue about the product through the
mobile app
โข Contribute to the app
โข Share your experience with others through social
media and virtual platforms
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9. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line
โข Hear about the product through other cooksโ word of
mouth and acknowledgement of foodies
โข Install the app and physically show others the product
โข Share your experiences with other foodies face-to-
face
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