1. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Excerpt
Creating Change with Food and Foresight
http://www.iftf.org/future-now/article-detail/creating-change-with-food-foresight/
“Creating stronger community is not just about providing healthier food to
people who need it. It’s about having the foresight to take an unhealthy but
familiar model and reimagining it as an empowering platform for equitable
access to nutritious food and local employment opportunities.”
2. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Quora Question
What does the future of health look like?
3. FA102B Joli Goldstein
Professor Klinkowstein
Research from the Web and Quora
Related Quora Question
How does technology play a role in living a healthy lifestyle?
Answer
The treatment of cancers has been the one area where the most wonderful
technological development has taken place. Mind boggling!
4. FA102B Joli Goldstein
Professor Klinkowstein
Draft Product or Service Description
An app that creates an individualized wellness plan for
vegans (fitness + clean eating), allows you to input
customized entries and reminds you on a daily basis.
5. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Audience
● Vegan males and females ages 13-50
● People into health + fitness
● Medical professionals for recommendations
6. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
About the Product
● Completely individualized experience
● Creating personalized wellness plans based on needs
● First app that allows you to scan products
7. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Encountering the Product On-Line
● Consideration
○ App store, Google search, Media relations
● Use
○ Customized vegan meal plans, personal trainer
videos, daily tracking based on input
● Post-Use
○ Online reviews, newsletter, posting testimonials
on social media
8. FA102B Joli Goldstein
Professor Klinkowstein
User/ Customer Experience Map
Encountering the Product Off-Line
● Consideration
○ Fitness/weight loss centers, word of mouth,
newspapers
● Use
○ Input your daily meals/workouts, chose training
videos and meal plans
● Post-Use
○ Getting into shape, word of mouth
