2. Professor Klinkowstein
Research from the Web
Excerpt
“Each time we gather around the table, we honor the past,
experience the present, and prepare for the future.”
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3. Professor Klinkowstein
Research from the Web and Quora
Quora Question
“What product or service might encourage healthy food from
different cultures to interact?”
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4. Professor Klinkowstein
Research from the Web and Quora
Quora Related Q&A
“What would you like other people to know about your
country’s food?”
“There are 10 different kinds of chicken tikkas in India,
different in every state.”
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5. Professor Klinkowstein
Draft Product or Service Description
A product that allows people to securely exchange and post
food recipes from around the world.
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6. Professor Klinkowstein
User / Customer Experience Map
Audience
-Men and women ages 16-60
-the cooks = actively cooks or has a profession in the
culinary field
-the foodies = enjoys learning about new types of food
and sharing it with others
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7. Professor Klinkowstein
User / Customer Experience Map
About the Product
• A virtual service that allows users to share cooking recipes
around the world as well as the backstory behind the dish.
Users can share their food interests with others. The
purpose is to enhance the diversity of the food that the
users cook.
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8. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product On-Line
• Hear about the product through searching or social media
• Engage in the dialogue about the product through the
mobile app
• Contribute to the app
• Share your experience with others through social media
and virtual platforms
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9. Professor Klinkowstein
User / Customer Experience Map
Encountering the Product Off-Line
• Hear about the product through other cooks’ word of
mouth and acknowledgement of foodies
• Install the app and physically show others the product
• Share your experiences with other foodies face-to-face
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11. Professor Klinkowstein
Product Description FB Research
Spoon University is the everyday food resource for our
generation, on a mission to make food make sense. On our
site, you can find the simplest recipes, the most obvious hacks
you can’t believe you didn’t know, and the best restaurants
around campus that you haven’t found yet. For many of us,
this is the first time we’re navigating our campus or our
kitchens on our own, and Spoon University is here to simplify
and celebrate that.
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12. Professor Klinkowstein
Product Description FB Research
Thanks for joining us here on the Food Network Facebook Fan
Page! This page is a community for everything food: from
sharing cooking tips, ideas and recipes to TV show
information and chats with Food Network chefs. We know
that you love food as much as we do, which is what we love
most about our fans!
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13. Professor Klinkowstein
Product Description FB Research
Insider food is the place for all things food-related, including
recipes, hacks, good eats, and more.
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14. Professor Klinkowstein
More Detailed Product Description
Foodbook is a social international forum where users can
post, discuss, question and encourage cultural cooking
recipes and their history.
Foodbook’s mission is to celebrate cultural diversity by
connecting the world with food, and to gather ideas, tips and
information to share.
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16. Professor Klinkowstein
Logotype
Final Logotype and Justification
The logotypes on the following page use red as their color
which is why I chose red. I also chose a font similar to the
FoodILY block letters but this because the “o” was similar to
Big Oven.
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