DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開

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2013年6月26日に開催した『【DISTIMO社CEOが直接講演】スマホアプリのグローバルマーケティング勉強会』にて、DISTIMO社 CEO Vincent Hoogsteder様に講演頂いた際の資料となります。

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DISTIMOのCEO来日記念!世界アプリマーケットの最新トレンドを限定公開

  1. 1. DISTIMO Tokyo - June 2013 Vincent Hoogsteder Co-founder and CEO SOLVING THE APP PUZZLE Prepared for Ad Innovation Seminar
  2. 2. ABOUT interarrows= Global + Data + Solutions
  3. 3. Source: comScore MobiLens /April, 2013 except for Canada(March, 2013)
  4. 4. Source: comScore MobiLens /April, 2013 except for Canada(March, 2013)
  5. 5. ABOUT DISTIMO • The number 1 app store analytics company • Tracking >3 billion downloads per quarter • Most accurate app data: 95% of apps estimated with margin of error lower than 10% • Japan is our 3rd largest country for transactional data • Offices in Amsterdam, San Francisco, New York, London, Singapore • Partner of interarrows Japan
  6. 6. OUR PRODUCTS
  7. 7. APP ANALYTICS
  8. 8. CONVERSION TRACKING • Free conversion tracking SDK to measure lifetime user value • Measures the conversion process from app promotion to install • Combined with all app store data already tracked
  9. 9. MARKET TRENDS Based on AppIQ data
  10. 10. ANDROID VS IOS REVENUES • A lot of noise in market that monetization on Android is difficult • But this is catching up quickly • With Japan and Korea as main contributors to increasing Android revenues
  11. 11. MOBAGE REVENUES
  12. 12. SQUARE ENIX REVENUES • Final Fantasy III, paid game ($15.99) with no IAP • Generated 73% of their global revenues on Google Play
  13. 13. WHATSAPP REVENUES • Paid on iOS, free with IAP on Android • Generating more revenues in several key EU countries in Google Play
  14. 14. BUSINESS MODELS Based on AppIQ data
  15. 15. TOP GROSSING APPS - JAPAN • Full top 10 in-app purchase model, both iPhone & Android • No single app with one-off fee
  16. 16. TOP GROSSING APPS - UNITED STATES • On iPhone Minecraft is the exception with $6.99 price • Rest fully in-app purchases
  17. 17. ONE-OFF VERSUS IN-APP PURCHASE
  18. 18. IPAD Based on AppIQ data
  19. 19. IPAD VOLUMES • In the US downloads on iPhone are 3 times iPad downloads • But revenues are almost equal • In JP downloads on iPhone are 11 times iPad downloads * Based on top 100 May 2013
  20. 20. IPAD TOP APPS • US dominated by iPad specific versions • High rotation in new content
  21. 21. AMAZON APPSTORE Based on AppIQ data
  22. 22. AMAZON VOLUMES FOR ANDROID • The top 200 free applications had a total of 16 million downloads • The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees • The most downloaded applications were Games • For or free apps, Google Play is roughly speaking more than 10 times bigger than the Amazon Appstore • For paid apps, Google Play is 2 times bigger * Based on March 2013 in the United Sates
  23. 23. AMAZON VS GOOLE PLAY VOLUMES
  24. 24. AMAZON TOP APPS
  25. 25. FOREIGN DEVELOPERS FOCUSING ON JAPAN Based on AppIQ data
  26. 26. KING.COM - CANDY CRUSH SAGA • In top 30 most grossing apps in Japan during May • Strong battle between iOS and Android revenues
  27. 27. SUPERCELL – CLASH OF CLANS • Japanese version since June 17th • In-game cross promotion with GungHo‘s Puzzle & Dragons
  28. 28. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinar: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards • Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq
  29. 29. THANK YOU Get in touch: vincent@distimo. com GET SMARTER, GET APPIQ
  30. 30. お問合わせ Distimoに関するご質問、ご要望等ございましたら 下記担当者までご連絡下さい。 株式会社インターアローズ 〒141-0031 東京都品川区西五反田1-23-7 五反田シティトラストビル9階 TEL : 03-6431-8022 FAX : 03-6431-8023 URL : www.interarrows.com 担当:高橋 治彦:takahashi@interarrows.com

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