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Mtiks presentation

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Mtiks presentation

  1. 1. mobile app piracy why do you need to care?Presented by:Muthu & Siva @mtiksllc
  2. 2. who are we?• muthu arumugam• siva subramanian• startups • abhav • mtiks
  3. 3. piracy?• mp3 - napster• ebooks, movies, etc.• mobile apps ? • how ! • why ? • impact • myths ??
  4. 4. how in iOS?• jailbreaking - first step• why jailbreaking community evolved?• is jailbreaking legal?
  5. 5. why ?• why people are using pirated apps? • try before you buy • easy and FREE !• why hackers pirate? • offering try before you buy • because I can ! • requests• how easy? • single click tools available
  6. 6. impact• affects publisher revenue• app sales report doesn’t match analytics report• more vicinity, more popular, more chances of getting pirated !!
  7. 7. myths• helps app go viral (marketing...)• can’t measure piracy• not worth to spend time to fight• worry only about legitimate customers
  8. 8. how big in iOS?
  9. 9. iOS AppStore
  10. 10. piracy stores & stats• mtiks • tracked around 30,000+ pirated apps• where are they ? • apptrackr • apps.su • iCauseFx • and lot more ....
  11. 11. current piracy trend* as of today
  12. 12. games category
  13. 13. estimated piracy loss Jan 1, 2010 Sep 1, 2010 Early 2011 Total Apps 150,000 250,000 350,000 App Downloads 3,000,000,000 6,500,000,000 10,000,000,000 Estimated Paid app sales 17% 17% 17% Total paid apps downloaded 510,000,000 1,105,000,000 1,700,000,000 Average Apps $3 $3 $3 App Revenue $1,530,000,000 $3,315,000,000 $5,100,000,000 Piracy 75% 75% 75% Lost Sales $4,590,000,000 $9,945,000,000 $15,300,000,000 Expected Purchases 10% 10% 10% Lack of Anti-piracy Loss $459,000,000 $994,500,000 $1,530,000,000* 24/7 Estimated Piracy loss in Jan 2010 as $450 million (3 Billion App Downloads)
  14. 14. other platforms• android • 200,000+ apps in google Marketplace • Piracy - high • july 21, 2010 - announced AP framework• windows phone 7 • free marketplace • piracy - not yet
  15. 15. questions ? contact@mtiks.com

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