2. The Lego company is a reputable company that has existed since 1916.
Originally a furniture company, they adapted during the great
depression by marketing wooden blocks with protrusions on the top to
keep them stacked without issue.
3. Issues Company Faced
• Lego didn’t have a strong social media presence
• Culture mindset was different within the company
4. Goals and Strategies
• Change company’s mind on social media
• Build stronger relationships with customers (Lead Users and 1:1
Community)
• New product ideas
• Franchise with other companies