The document discusses the consumer promotions and offers provided by a company. It outlines three membership tiers based on purchase amounts that provide different discounts on birthdays and anniversaries. The company has a partnership with Axis Bank where customers earn points on purchases that can be redeemed for cashback. Seasonal promotions are held quarterly and any excess payment is donated to an NGO for rural development. Recommendations include allowing points redemption with other bank cards, providing free beauty product samples, and offering more promotions beyond the quarterly sales.

1. Tanya
Date: 24-11-18Marketing Management

2. Consumer Promotions:
• Three slabs of membership (loyalty):
1. Club (On purchase of any amount)
2. Premium (On minimum purchase of
Rs 15,000)
3. Elite (On purchase of Rs 50,000 in a
year)
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VOUCHERS

3. Offers and Discounts:
• Offers birthday and anniversary
discounts based on loyalty:
1. 10% to Club Members
2. 15% to Premium Members
3. 20% to Elite Members
• The company has a tie up with the
Axis Bank based on which points are
added which can be later used for
redemption (per point values 20
paise)
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Axis Bank users getting
additional 10% cashback
Additional offers

4. Seasonal Promotions:
• Four seasonal promotions, i.e., on:
1. June
2. December
3. October
4. March
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End season sales
Mid season sales
(Varies according
to festivals)
MID SEASON SALES

5. CSR:
Any amount left behind over and above
your bill is donated towards the
betterment of the society.
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Amount over and above your bill is donated to Goonj
(NGO) for rural development

6. Recommendations:
• The company should allow the customers to use their points for redemption with
any bank card provided
• The store had beauty products like face wash, balms, moisturizer, etc which were
quite expensive (than that of Body Shop and other beauty brands)
• They should provide free samples (beauty products) to the customers based on
some minimum purchase, so that they could know its quality and make an
attempt to purchase
• More offers should be provided to attract the customers other than seasonal
sales, which is only 4 times a year
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