A brief presentation about Tesco's global market strategy.

1. Tesco
B. Tanya
(K06026)
Date: 13-12-18Presentation Skills

2. About Tesco:
• Tesco is the largest grocery retailer in UK
• The global grocery retailer has it’s presence in
many countries
• In march 2006, the company came up with Tesco
Express Concept (exists in 5 countries)
• The company has constantly outperformed the
ASDA chain
• It is the 4th largest company in the global grocery
market
Year of entry Countries
1994 Hungary
1995 Poland
1996 Czech Republic and Slovalia
1997 Republic of Ireland
1998 Thailand
1999 South Korea
2000 Taiwan
2002 Malaysia
2004 China
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3. Initial market shares:
36%
18%
8%
38%
STORES
Hungary Poland Czech Republic Thailand
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*Limited data as per the case

4. Strengths of the company:
Site selection
Logistics and inventory management
Own label of market offerings
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5. Entry to Chinese market:
• Entry into the Chinese market added to the
company’s success
• It entered the market after a research of 3
years
• It settled a 50/50 joint venture with Hymall, a
leading Taiwanese hypermarket chain
• Hymall has 25 stores in china and aims to
expand to 10 more stores
• It is a well capitalized company enterprise,
reducing Tesco’s risk
• This led Tesco to have 814 stores outside the
UK
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6. Secrets to success:
Considerable attention to its new ventures and hires
local managers with support from experts from UK
Teamed up with good companies who has deep
understanding in the market
Focussed in brining assets to company, increasing
profitability of the business
Focussed on markets having good growth and which
lacks competitors
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7. Road ahead:
Plans to expand it’s
Tesco Express in West
Coast
Expected investment
being 250 million Euros
Breakeven expected in
the second year of the
operation
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