Richard introduces the Lyoness cashback card program. Members earn cashback of 1-5% on purchases and shopping points that can be redeemed for discounts. Richard earns commissions for introducing new members and when his referrals make purchases. The program expands through word-of-mouth referrals, with members earning bonuses on purchases by those they and their referrals enroll. Shopping points from all members accumulate and are converted to units that fund periodic payouts through the balance and career programs.

1. LYONESS CASH BACK EVERY TIME

2. Hi
My name is Richard Meaden and I am a local business man from The
New Forest near Southampton and I like to start by telling you
what I do.
I am introduction consultant and I show and introduce the Lyoness
MasterCard & Cash Back Card to new people.
People like you and I. And the company pays me to do that.
That’s how the company gets new members.
Sometimes, I find people who want to do the same as me and help
introduce people to the Lyoness MasterCard & cash back card too.
That’s how the company expands, and they pay us to do that too.

3. Welcome to Lyoness

4. The Company
Founded in 2003, Lyoness offers its Members
money back with every purchase. What started out
in four countries has since evolved into an
international company which creates a unique Win-
Win situation for everyone involved. Lyoness has
created a global network from which Members and
Loyalty Merchants can benefit: Members receive
money back and Shopping Points, whilst Loyalty
Merchants gain loyal customers and are therefore
willing to give them special Benefits.

5. LYONESS IN THE WORLD
With thousands of local, regional and international
merchants and millions of members in more
than 40 countries

6. LYONESS IN
EUROPE

7. The MasterCard & Cashback Card connects members and loyalty merchants as an
independent shopping community and loyalty programme, across every branch and
country. Show your Cashback Card at the till before paying and receive the Lyoness
member benefits. None Lyoness affiliated Merchants you receive shopping points
The Lyoness eBiz has launched mobile vouchers (Mobil Cashback). Mobile vouchers
can be created and redeemed anywhere and anytime with the Lyoness app for iPhone,
iPad, Android smart phones or via the mobile portal m.lyoness.net.
Loyalty merchant vouchers/gift-cards can be bought by telephone, in writing, online
at Lyoness, directly at the responsible Lyoness regional office or at any voucher
Sales outlet. They work the same way as traditional vouchers, but vouchers, gift-cards
bought via Lyoness additionally grant the Lyoness member benefits.
The Lyoness Online Shopping portal offers to shop every day at any time from all
branches and to receive money back. Simply visit the desired online loyalty merchant
via the Lyoness website (you need to be logged in as a Lyoness member).
FOUR TYPES OF SHOPPING

8. The Shopping Cycle ...without Lyoness
YOU
£
Products

9. The Shopping Cycle ...with Lyoness
YOU
£
VOUCHER
1 to 2%
CASHBACK
Money back every time!

10. Sample of 18,500 trading partners already in place
across Mainland Europe
160,000 Loyalty merchants worldwide in over 42 countries

11. Existing UK Trading Partners

12. So what’s in it for you
1 to 5% Cashback with every
purchase
½% Direct Friendship Bonus
½% Indirect Friendship Bonus
Additional Reimbursements
With Shopping points to use at the
Lyoness Store or Merchants Special
offers
Its Free to become a Lyoness
member
there are no extra lotions or potions
or vitamins or other products to
purchase

13. Cashback with
1 to 5%
Every Purchase

14. You receive money back with every purchase at more than 40,000
Lyoness Loyalty Merchants with a total of 250,000 Cashback Points
where you can shop or use services. Regardless of whether you shop with
the Cashback Card , Voucher or shop online you receive up to 5% of the
purchase value in the form of Cashback! As soon as you have accumulated
£9, the Cashback will be transferred to your personal bank account. It’s
so simple to receive money back for shopping every time you shop
with Lyoness! You can see how much Cashback you have accumulated at
any time in Your profile.

15. Shopping Points
double the savings
when shopping!

16. SHOPPING
POINTS
A Member accumulates Shopping Points (SP) for every
purchase made at a Lyoness Loyalty Merchant store
and Loyalty Merchant Online Shops.
These Shopping Points can be redeemed for
attractive Shopping Point Deals and generous discounts
on products sold in the Loyalty Mall at Lyoness.com.

17. Shopping Mall Examples
Average shopping point is worth £4.50

19. Shopping Point Deals
Example:
Your hairdresser offers the following
Lyoness Shopping Points Deal; a ladies
haircut for just £13.50 instead of
£22.50 when you redeem 2 Shopping
Points. In this example, you can save £9
if you redeem your Shopping Points and
you’d also receive Cashback and Shopping
Points for the remaining £13.50 that
you‘d pay, because you are at a Lyoness
Loyalty Merchant.

23. So Where does the Cash back Shopping Points
and Friendship Bonus Come from
8%

24. The Friendship Bonus

25. Many companies offer Incentives to
find new members
Like Sky

26. Some others are

27. Lyoness do the same
They pay you to find new members
And it has a neat twist too
They call it the
Friendship bonus
They pay you twice
And they pay you every time a
referred member shops
at a participating merchant

28. ½% Direct Friendship and ½% Indirect Friendship Bonus
½% Direct Friendship Bonus
You give a Cashback
card to Harry
And each month Harry
spends £500 on shopping you
get paid (1/2% of £500)
That’s £2.50 every month for
introducing Harry to Lyoness

29. ½% Direct Friendship and ½% Indirect Friendship Bonus
½% Indirect Friendship Bonus
½% Direct Friendship Bonus
Harry gives a Cashback
card to Gita and each
month she spends £500 on
shopping and Harry gets
paid (1/2% of £500) That’s
£2.50 every month for
introducing Gita to Lyoness
You give a Cashback card
to Harry and each month
he spends £500 on
shopping you get paid
(1/2% of £500)
That’s £2.50 every month
for introducing Harry to
Lyoness
You also get Paid ½% from
Gita’a £500 That’s another
£2.50 plus £2.50 from
Harry
That’s a total of £5.00
every month

30. Direct Friendship and indirect Bonus Pays 1% in total to you from
harry and then from gita. You earn £5.00 not a lot you say but if we
use the following example it would be a lot different.
And you can introduce as
many people or as few people
as you like
If Dave gave out 20
Cashback Cards and in turn
each of those 20 people gave
out 4 cash back cards that is a
Total of 100 people with cashback cards.
Each person does £500 of
shopping then that would be
£50,000 with ½% direct and
½% indirect bonus you would
earn £250 every month
Or £3000 a year plus you
would earn additional
Shopping points
Even if only half of the
above example happened
you would earn
£1500

32. Welcome to Lyconet
The LYONESS Concept:
• Lyoness as a shopping community consists of shoppers or customers. They're people who joined
Lyoness because they want to receive the member benefits (Cashback, Shopping Points (SP) &
Friendship Bonus).
• Lyoness is in the centre, between the Loyalty Merchants & the customers. Why do loyalty merchants
want to join Lyoness? Well they join Lyoness because they want New Customers, Loyal Customers &
More revenue.
Why do Lyoness members want to shop at lyoness loyalty merchants? ...Lyoness members want to shop
at Lyoness loyalty merchants because they want to receive the member benefits.
• Lyconet marketers receive all the Member benefits, in addition to that, they receive benefit from
the loyalty merchants and customers. Lyconet marketers don't just want to save money, instead they
want to make money by running a business within the framework of Lyoness.

33. Its all about Shopping points

34. Recap of Lyoness
CASHBACK
For every purchase made at a Lyoness Loyalty Merchant store or
Loyalty Merchant Online Shop, a Member receives up to 5% of the
purchase price as Cashback. The Cashback will be transferred to
the Member's bank account or Prepaid Lyoness MasterCard®.
SHOPPING POINTS
A Member accumulates Shopping Points (SP) for every purchase
made at a Lyoness Loyalty Merchant store and Loyalty Merchant
Online Shops. These Shopping Points can be redeemed for
attractive Shopping Point Deals and generous discounts on
products sold in the Loyalty Mall at Lyoness.com.
FRIENDSHIP BONUS
A Member who enjoys Lyoness Benefits can recommend the
Loyalty Programme to friends and family. When recommended
Members make purchases at Lyoness Loyalty Merchant stores and
Loyalty Merchant Online Shops, Lyoness grants the Recommender
a Direct Friendship Bonus and, if applicable, an Indirect Friendship
Bonus, each of which is worth up to 0.5% of the purchase price. The
Friendship Bonus and Cashback are transferred to the Member’s
bank account or Prepaid Lyoness MasterCard®.

35. And as all those members do
there shopping They all create
shopping points and as every member
makes 50 shopping points a shopping unit is created
Every new member that joins
Lyoness from your recommendation
and theirs will make your shopping
community bigger

36. As your shopping
community grows, more and
more shopping points are
generated from all those
members shopping at
Lyoness merchants
As these shopping points
and shopping units are
generated they all collect
into a funnel

37. As these shopping points are
generated they all collect and
accumulate on top of the each
other and used in 2 programmes
THE
BALANCE
PROGRAMME
THE
CAREER
PROGRAMME

38. 35
UNITS
35
UNITS
BALANCE PROGRAMME
For the Balance Programme, the value of
Shopping Points generated by the entire
Shopping Community
will be converted into Units.
These Units are booked into
the Balance Programme and
paid out to the Marketer as
earnings on a weekly basis.
When a total of 70 units are
in the funnel. 35 on one side
and 35 on the other the first
unit Matures

39. When a total of 70 units are
in the funnel. 35 on one side
and 35 on the other the first
unit Matures
The first and eleventh Customer
Units and every tenth
Customer Unit thereafter will
be granted to the Marketer
with the same Earnings
Entitlement as for Personal
Units, Bonus and Transfer Units
In order to be eligible for a Balance Bonus, the Marketer's booked Personal Unit
must contain the pre-defined number of “following”
booked Units (left / right).
BALANCE BONUS
Paid in Lyoness Vouchers

40. BALANCE COMMISION
The Balance Commission is calculated once a week on
the basis of the Units booked
The Marketer is entitled to receive the Balance Commission if a Marketer's
booked Personal Unit, Bonus Unit or Transfer Unit contains the pre-defined
number of “following” booked Units (left / right).
The first and eleventh Customer Units and every tenth
Customer Unit thereafter will be granted
with the same Earnings Entitlement as for Personal Units.

41. 30
UNITS
30
UNITS
THE NATIONAL BALANCE
This time when 60 units
30 each side accumulate
The first unit matures again

42. This time when 60 units
30 each side accumulate
The first unit matures again
Paid in Lyoness Vouchers

43. BALANCE COMMISION
The Balance Commission is calculated once a week on
the basis of the Units booked
The Marketer is entitled to receive the Balance Commission if a Marketer's
booked Personal Unit, Bonus Unit or Transfer Unit contains the pre-defined
number of “following” booked Units (left / right).
The first and eleventh Customer Units and every tenth
Customer Unit thereafter will be granted
with the same Earnings Entitlement as for Personal Units.

44. 25
UNITS
25
UNITS
THE CONTINENTAL AND
And again the first unit
Matures with 50 units above
it 25 each side
INTERNATIONAL
BALANCE

45. This time when 50 units
25 each side accumulate
The first unit matures again
Paid in Lyoness Vouchers

46. BALANCE COMMISION
The Balance Commission is calculated once a week on
the basis of the Units booked
The Marketer is entitled to receive the Balance Commission if a Marketer's
booked Personal Unit, Bonus Unit or Transfer Unit contains the pre-defined
number of “following” booked Units (left / right).
The first and eleventh Customer Units and every tenth
Customer Unit thereafter will be granted
with the same Earnings Entitlement as for Personal Units.

47. CAREER PROGRAMME
For the Career
Programme, the value of
Shopping Points
generated by the entire
Shopping community will
be used to calculate the
Career Level each
month and paid Out each
month.

48. • Career Commission
• Career Bonus

49. From Junior Ambassador Career Level
4 you are entitled to take part in the
Lyconet Car Bonus Programme. Once
you have fulfilled all the relevant requirements, you will receive the monthly Car Bonus.
The Car Bonus Level and the Car Bonus are
calculated
according to the following table.
Car Bonus Level Shopping points Car Bonus
4 60.000 GBP 450,-
5 150.000 GBP 900,-
6 400.000 GBP 1.350,-
7 1.000.000 GBP 1.800,-
8 2.500.000 GBP 2.700,-
Your dream car through your
Shopping Network

50. EARNINGS ENTITLEMENT
The Marketer must achieve the Earnings Entitlement
status every year in order to receive all earnings
There are two ways to achieve this status
1. The Marketer must have obtained 350 Shopping Points within the Balance Programme:
This includes all Shopping Points collected by the Marketer's Lyoness Customers
as well as all Shopping Points obtained by the Marketer from his fully paid purchases
and/ or orders.
2. OR: If the Marketer has at least 5 direct lines, each of the lines must have collected
at least 150 Points within the Balance Programme.
Once the Marketer has achieved Earnings Entitlement status,
he will be paid any earnings generated.

51. OPTIONS and CHOICES