More Related Content More from Talking Heads (20) Digital Marketing Forum: Social Media: How to take it to the next level1. Social toMedia
How to take it the next level
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be
3. 360° social media agency,
developing long term, integrated social
Talking Heads is a
media strategies and ways to implement those.
!
9. 1. HOW TO BEAT THE CHANNEL?
Own your content.
10. Content Categories
PR
Ev
en
ts
sin
g
rti
ve
2. Fashion
Ad
1. Brand
Social Channels
3. Oldtimers
4. Community
Website
Facebook
Social Publishing
& Conversations
Blog
7. Living
8. Tips & Tricks
Instagram
Pinterest
5. Life@Company
6. Events
Twitter
Google+
Your website
and your content platform.
Integrated.
LinkedIn
Youtube
Newsletter
9. Offer
1. HOW TO BEAT THE CHANNEL?
Bring the content & conversation to your audience.
11. 1. HOW TO BEAT THE CHANNEL?
Facebook, Twitter, Instagram... Are just platforms!
20. The Customer Life Cycle
New Customers
Strangers
Visitors
Leads
Awareness Appreciation
Upsell
Prospects
Contact
Customer
Action
KPI’s
KPI’s
KPI’s
✓ TOM awareness
✓ Unaided
Awareness
✓ Ad recall
✓ Net Brand
Identification
Score
✓ Consideration To ✓ Conversions
Buy
!
Social KPI’s!
✓ Social ad CTR
✓ Social ad recall
!
Social KPI’s!
✓ Permissions
(Likes, followers)
✓ Reach
(Impressions, Views)
✓ Interactions
(Photo view, video
view, link click)
✓ Reactions (Like,
comment, share)
Confirm
Advocates
Enthuse
Reward
Social KPI’s!
✓ Traffic Quality
(Social Bounce Rate,
Time on site, …)
✓ Website Traffic
Growth (via social)
KPI’s
KPI’s
KPI’s
!
!
KPI’s
Promoters
✓ Customer Satisfaction
!
✓ Net Promoter Score
!
✓ Ambassador-program
candidates
Social KPI’s!
!
✓ Conversions (via
✓ Sentiment
✓ ++Positive brand
mentions)
✓ Update Shares
✓ Content Shares
✓ Recommendations
Social KPI’s!
✓ Ambassador-program
candidates (via social)
Social KPI’s! Social KPI’s!
social)
27. Social toMedia
How to take it the next level
Be the channel!
Engage!
Le ROI, C’est toi!
Social Business!
29. QUESTIO NS?
D O N’ T HE SI TA TE ...
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gerrit@talkingheads.be
www.talkingheads.be