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Social toMedia
How to take it the next level
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be
Hi, atI’m Heads
Gerrit
I work Talking
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be
360° social media agency,
developing long term, integrated social
Talking Heads is a

media strategies and ways to impleme...
Image: http://trekcore.com

I S TH I S SO C I A L M E D IA?
Image: http://trekcore.com

I S TH I S SO C I A L M E D IA?
I don’t think so...
Social toMedia
How to take it the next level
In

4

(easy) steps
Questions
Answers
Image: Viralheat.com

1. HOW TO BEAT THE CHANNEL?
Image: Viralheat.com

1. HOW TO BEAT THE CHANNEL?
Be the channel!
1. HOW TO BEAT THE CHANNEL?
Own your content.
Content Categories

PR

Ev
en
ts

sin
g
rti
ve

2. Fashion

Ad

1. Brand

Social Channels

3. Oldtimers
4. Community

Webs...
1. HOW TO BEAT THE CHANNEL?
Facebook, Twitter, Instagram... Are just platforms!
Image: http://trekcore.com

2. E N GAG E ?
Image: http://trekcore.com

2. E N GAG E ?
Engage!
Image: http://trekcore.com

2. E N GAG E ?
Video views? Likes? Comments? Those are mere interactions and reactions.
Image: http://trekcore.com

2. E N GAG E ?
Focus on REAL engagement.
Image: Image: LikeMyRide
http://trekcore.com

1

2

PRODUCT

PA SSION

3
E X PER I E N C E

2. E N GAG E ?
You only need 3...
Image: Wikimedia

3. L E R O I ?
Image: Wikimedia

3. L E R O I ?
C’est toi!
S
PE

TS

EX

EN

CT

TM

A

ES

TI

V

ON

IN

ROI

O B JECTI V E S
3. L E R O I ?
Align expectations - objectives - inve...
The Customer Life Cycle
New Customers
Strangers

Visitors

Leads

Awareness Appreciation

Upsell
Prospects

Contact

Custo...
Image: binkd.com

4. S OCI A L ME D I A MAR KE TIN G ?
Image: binkd.com

4. S OCI A L ME D I A M AR KE TIN G ?
Image: binkd.com

4. S OCI A L M E D I A M AR KE TIN G ?
Image: binkd.com

4. S OCI A L M E D I A M AR KE TIN G ?
Social Business!
SALES
$

MA RK E TIN G

SERVI C E

!

?
SOCIAL BUSINESS
$

!
?
Social toMedia
How to take it the next level
Be the channel!
Engage!
Le ROI, C’est toi!
Social Business!
QUESTIO NS?
D O N’ T HE SI TA TE ...
twitter.com/Vromant
gerrit@talkingheads.be
www.talkingheads.be
Digital Marketing Forum: Social Media: How to take it to the next level
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Digital Marketing Forum: Social Media: How to take it to the next level

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Presentation of Gerrit Vromant, Talking Heads, on Februari 6th on the Digital Marketing Forum

Published in: Marketing, Technology, Business

Digital Marketing Forum: Social Media: How to take it to the next level

  1. Social toMedia How to take it the next level twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be
  2. Hi, atI’m Heads Gerrit I work Talking twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be
  3. 360° social media agency, developing long term, integrated social Talking Heads is a media strategies and ways to implement those. !
  4. Image: http://trekcore.com I S TH I S SO C I A L M E D IA?
  5. Image: http://trekcore.com I S TH I S SO C I A L M E D IA? I don’t think so...
  6. Social toMedia How to take it the next level In 4 (easy) steps Questions Answers
  7. Image: Viralheat.com 1. HOW TO BEAT THE CHANNEL?
  8. Image: Viralheat.com 1. HOW TO BEAT THE CHANNEL? Be the channel!
  9. 1. HOW TO BEAT THE CHANNEL? Own your content.
  10. Content Categories PR Ev en ts sin g rti ve 2. Fashion Ad 1. Brand Social Channels 3. Oldtimers 4. Community Website Facebook Social Publishing & Conversations Blog 7. Living 8. Tips & Tricks Instagram Pinterest 5. Life@Company 6. Events Twitter Google+ Your website and your content platform. Integrated. LinkedIn Youtube Newsletter 9. Offer 1. HOW TO BEAT THE CHANNEL? Bring the content & conversation to your audience.
  11. 1. HOW TO BEAT THE CHANNEL? Facebook, Twitter, Instagram... Are just platforms!
  12. Image: http://trekcore.com 2. E N GAG E ?
  13. Image: http://trekcore.com 2. E N GAG E ? Engage!
  14. Image: http://trekcore.com 2. E N GAG E ? Video views? Likes? Comments? Those are mere interactions and reactions.
  15. Image: http://trekcore.com 2. E N GAG E ? Focus on REAL engagement.
  16. Image: Image: LikeMyRide http://trekcore.com 1 2 PRODUCT PA SSION 3 E X PER I E N C E 2. E N GAG E ? You only need 3 things.
  17. Image: Wikimedia 3. L E R O I ?
  18. Image: Wikimedia 3. L E R O I ? C’est toi!
  19. S PE TS EX EN CT TM A ES TI V ON IN ROI O B JECTI V E S 3. L E R O I ? Align expectations - objectives - investments
  20. The Customer Life Cycle New Customers Strangers Visitors Leads Awareness Appreciation Upsell Prospects Contact Customer Action KPI’s KPI’s KPI’s ✓ TOM awareness ✓ Unaided Awareness ✓ Ad recall ✓ Net Brand Identification Score ✓ Consideration To ✓ Conversions Buy ! Social KPI’s! ✓ Social ad CTR ✓ Social ad recall ! Social KPI’s! ✓ Permissions (Likes, followers) ✓ Reach (Impressions, Views) ✓ Interactions (Photo view, video view, link click) ✓ Reactions (Like, comment, share) Confirm Advocates Enthuse Reward Social KPI’s! ✓ Traffic Quality (Social Bounce Rate, Time on site, …) ✓ Website Traffic Growth (via social) KPI’s KPI’s KPI’s ! ! KPI’s Promoters ✓ Customer Satisfaction ! ✓ Net Promoter Score ! ✓ Ambassador-program candidates Social KPI’s! ! ✓ Conversions (via ✓ Sentiment ✓ ++Positive brand mentions) ✓ Update Shares ✓ Content Shares ✓ Recommendations Social KPI’s! ✓ Ambassador-program candidates (via social) Social KPI’s! Social KPI’s! social)
  21. Image: binkd.com 4. S OCI A L ME D I A MAR KE TIN G ?
  22. Image: binkd.com 4. S OCI A L ME D I A M AR KE TIN G ?
  23. Image: binkd.com 4. S OCI A L M E D I A M AR KE TIN G ?
  24. Image: binkd.com 4. S OCI A L M E D I A M AR KE TIN G ? Social Business!
  25. SALES $ MA RK E TIN G SERVI C E ! ?
  26. SOCIAL BUSINESS $ ! ?
  27. Social toMedia How to take it the next level Be the channel! Engage! Le ROI, C’est toi! Social Business!
  28. QUESTIO NS? D O N’ T HE SI TA TE ... twitter.com/Vromant gerrit@talkingheads.be www.talkingheads.be

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