What we do: We provide a full online marketing solution with social media at the core. How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment. What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.

1. We don’t have a
choice on whether
we embrace social
media, the question
is how well we do it.
Social Media Now Service Portfolio - 2016

2. Tacita McEvoy, Social Media Now Founder & Creative Director
I want to start off by saying that our business is built on a relentless
passion to connect and inspire people. The truth is that life is about
building relationships, be it person to person, brand to consumer
or individual to the world. The key component to building lasting
impactful relationships is communication, and with the birth of social
media it has become easier for us to communicate our experiences in
a creative and innovative way. Thank you for taking the time to learn
more about Social Media Now!
“

3. We provide a full online marketing solution
with social media at the core.What we do
How we do it
What we do
differently
Our clients receive a customised digital
marketing solution tailored to provide
maximum return on investment.
We take time to immerse ourselves in our
clients’ business in order to understand what
makes them tick and how to speak to their
audience in a uniquely creative way.
Social Media Now in a nutshell

4. Our Style
We only choose clients we are excited and passionate about, which is why we
take pride in creating the best solutions to promote their brand. We don’t bill
per hour or watch the clock as each project requires a different amount of
energy in order to be a success. All our contracts are 6 - 12 months + as we
believe in building strong long-term partnerships with our clients throughout
their journey and the growth and success of their business.
Our communication fundamentals are:
#AUTHENTICITY
#TRANSPARENCY
#CREATIVITY
#INNOVATION

5. What we do best
Full-house Social Media
• Social network setups
• Integrated strategy
• Custom graphic design
• Paid advertising
• Content writing
• Content scheduling
• Live event posting
• Social marketing training
Scommerce
• Scommerce strategy
• Shopify setup
• Facebook shop setup
• Ecommerce integration
• Product catalogue design
• Product photography
• Inventory uploads
• Payment partner setup
UX & Design
• User experience strategy
• Wireframing
• User interface design
• Usability testing
• Social media integration
• Digital publishing
• Corporate branding
• Art direction
Personal Branding
• Personal brand audit
• Social media planning
• LinkedIn setup
• SEO strategy
• Online public relations
• Personal blog setup
• Thought leadership strategy
• Content writing and proofing

6. Full-house Social Media

7. The future of social media - Some hard truths
The truth is that most forms of media are going to sound like
science fiction in 10 -25 years from now and if you want to
appeal to, and do business with, Millennials you will need to
start building your brand online now, instead of trying to
catch up with ‘the Joneses’ who have been building a loyal
community since the launch of Facebook. New technologies
and platforms will evolve but they will soon be bought
out and integrated with the big guns such as Twitter and
Facebook as can be seen by the Whatsapp acquisition by
Facebook for US$ 19 Billion - yes Billion.
In 25 years from now you will be able to put on
your wearable tech and through augmented
reality catch up with your Facebook friends
in the Bahamas before work. Business
networking will be taken to a whole new
level with hologram conferencing, so please
make sure your last post isn’t from 2 years
ago and your LinkedIn profile doesn’t still
say you are a passionate barman.
Do you want your business to be top of mind in 2026?
SOCIALTRENDS

8. Some of the brands we have had the pleasure of working with
Lamborghini, Luisa Spagnoli, Le Kap, Moet & Chandon, ARTLAB, Sony Mobile, Aston Martin, LAVISH
LUXURY SKINCARE, PICUP, WECHAT, WE ARE MONSTERS, 10BILLIONDREAMS, SALUSHI, CORE GROUP, STARTGOBIG,
DIRECT VACATION RENTALS, HOMESPACE, CROSSWAYS TRAVEL, MR JINX CHILLI, MY VINOS, MOOOI NETHERLANDS
INTERIOR, VITA LIBERATA LUXURY SKINCARE, ECO OAK FLOORING, SQUAREDEAL SEWING MACHINES and many more.

9. Custom social media visuals to build brand equity

10. Social media campaign management

11. Why use social media?
“
Social media is like a snowball rolling down a hill. It’s
picking up speed. Five years from now, it’s going to be
the standard. Embrace social media NOW and don’t be
left behind trying to make something from nothing.

12. Facebook Paid Advertising
Due to the Facebook algorithm change in January 2015 the majority of
your fans will not be exposed to your brand messages. The only way to
guarantee that your messages are exposed to your target audience on
Facebook is through paid advertising.
Heard of Facebook Remarketing but not sure what it is exactly?
Remarketing on Facebook enables us to target users that have already
engaged on your website. For example, a user visited your online chilli store
but got called into a meeting and never purchased, then in the evening
after a long days work they are browsing Facebook, and wait, there’s an
ad for that same chilli right in their feed, how did Facebook know! That’s
remarketing.
Paid advertising spend is an additional cost over our management fees and can be
linked to a company credit card or run through the Social Media Now account.

13. KICK-STARTER BOOSTER ACCELERATOR
• x 8 posts per month across
Facebook, Twitter & LinkedIn.
• x 4 custom designed graphics.
(Premium stock photography included
where needed.)
• Page promotion management and
targeting. (Budget specified by client
R500+)
• x 12 posts per month across
Facebook, Twitter & LinkedIn.
• x 12 custom designed graphics
per month. (Premium stock
photography included where needed)
• Promoted post management and
targeting. (Budget specified by client
R1000+)
• x 2 Carousel Ads per annum
• x 10 Carousel graphics per
annum.
• x 20 posts per month across
Facebook, Twitter & LinkedIn.
• x 20 custom designed graphics
per month. (Premium stock
photography included where needed)
• Promoted post management and
targeting. (Budget specified by client
R1500+)
• x 4 Carousel Ads per annum
• x 20 Carousel graphics per
annum.
• Competition/giveaway strategy
and implementation
Social Media Management Pricing Tiers
We pride ourselves on creating a custom package for each one of our clients according to their business needs, the
below is an indication of our base pricing tiers that will act as a starting point for your social media strategy. All our
packages have a standard setup fee in order for us to gain access, create your personalised unique Hootsuite account
and rebrand your profiles for the start of the campaign. The below amounts also exclude a Facebook paid advertising
spend of your choice. Posts are published across Facebook, LinkedIn and optimised for Twitter.
Additional platforms such as Instagram and Pinterest are at an additional cost.

14. Web Design &UX

15. Is your brand making an impression online?
There is a saying, if content is fire then social media is gasoline. In order to make the most of
your social media strategy you need to have a solid digital hub for your business - being your
website. At Social Media Now we have a strong passion for all things digital and have a talented
team of web designers ready to bring your dream to reality or upgrade your current website.

16. We are passionate about creating opportunities for small - medium businesses to break into
the market with premium digital assets but at a rate that best suits their budget.

18. THE USER INTERFACE IS LIKE A JOKE. IF YOU HAVE TO EXPLAIN IT, IT’S NOT THAT GOOD.

19. Ecommerce integration with Shopify
Does your ecommerce site need a revamp? Are you lacking sophisticated payment
integration? Or do you have an idea for the next big thing that needs a sales portal to match.
There has never been more ways to sell online than right now. With Shopify integration your
ecommerce store will be able to integrate with Facebook which creates a full ecommerce
experience for the customer.
At Social Media Now we focus on building beautiful and clean websites that are easy to
manage and run perfectly. We pride ourselves on being able to bring your vision to reality.

20. SCOMMERCE

21. What is Scommerce?
Social Commerce (Scommerce) highlights the immense role social media plays in
HOW and WHY we purchase. ‘How’ meaning that shortly we won’t be able to
differentiate between ecommerce stores and social networks. ‘Why’ being the role
online conversations and opinions influence our purchasing decisions.
Tacita McEvoy, Social Media Now Founder & Creative Director
“

22. At Social Media Now we want to equip our clients
with the tools needed to self-market their brand.
We provide our clients with free training material in
order to ensure they are able to take their brand to
new heights.
Here are 3 quick tips to self-market your
business with social media.
1. Be your brand’s biggest ambassador.
Use your personal social media profiles to promote
your knowledge, passion and business to the world.
2. Use your network to market your business.
Start off by tapping into your network of friends
and family to market your business and soon there
will be a viral effect.
3. Don’t be afraid of Facebook paid advertising.
A small monthly amount can go a long way to
reaching potential customers.
Self-market your business
with social media right NOW

23. SCOMMERCE BASIC
[Hosting & support included]
SCOMMERCENOW BOOST
[Hosting, ecommerce & basic social
media management included]
SCOMMERCENOW BUILDER
[Hosting, ecommerce & advanced
social media management included]
• 4 page website
(Copy to be provided by client)
• Domain name purchase if required
• Premium stock photography
• Website hosting
• Support & monthly maintenance
• Social media setups & branding
(Facebook & Twitter)
[no ecommerce functionality]
• 5 page ecommerce website
(Includes Shopify setup)
• Domain name purchase if required
• Premium stock photography
• Inventory upload 1 - 15 products
(Extra uploads at an additional cost)
• Website hosting
• Social media setups & integration
(Facebook & Twitter)
• x 1 social media post per week
• Facebook paid advertising
[Facebook ads & Shopify subscription
linked to client credit card]
• 6 page ecommerce website
(Includes Shopify setup)
• Domain name purchase if required
• Premium stock photography
• Inventory upload 1 - 40 products
• Monthly inventory management
• Website hosting
• Social media setups & integration
(Facebook & Twitter)
• x 2 social media posts per week
• 2 promotions per annum
• Facebook paid advertising
[Facebook ads & Shopify subscription
linked to client credit card]
Website & social media setups
Basic ecommerce site, social
media integration & management
Comprehensive ecommerce site,
inventory uploads and social
media marketing strategy.
Web Design & Scommerce Pricing Tiers

24. PERSONAL BRANDING

25. LinkedIn? Twitter? Blogging? I don’t want to be on Facebook!
There has been a great deal of hype around personal branding and you might have set up a
LinkedIn profile awhile ago and now you have started to get email notifications with people
wanting to connect with you. Connect what? The truth is that social media is changing rapidly and
it is almost impossible to keep up, especially if you are a business owner or executive focusing on
your day-to-day. At Social Media Now we can help you build a professional online profile that is easy
to maintain and makes an impact to position yourself as a thought leader in your industry.

26. The power of LinkedIn
Career management & recruitment
One of the most popular uses of LinkedIn is for showcasing your skills
and expertise when searching for new career opportunities or getting
your business noticed by investors. LinkedIn is the perfect online resumé
to get noticed in any industry, but especially in the corporate world where
LinkedIn has become the go-to tool for talent management/research.
You are an ambassador for your business
If you are a business owner or top level executive you will without a
doubt be one of your businesses biggest marketing tools. Personal
branding is all about building your brand in order to invertedly build your
business by being seen as an industry expert.
Social networking at its best
LinkedIn has become the business networking hub for industry experts
to connect with like-minded professionals to build business and form
partnerships. LinkedIn also provides a number of premium memberships
that gives you the ability to connect further and boost lead generation for
sales people.
Get your business found
LinkedIn is not only for individuals but an effective platform for
businesses to showcase their services and communicate company news
to stakeholders. LinkedIn company pages need to be verified by a domain
name linked to the company, which increases the platforms legitimacy.

27. LINKEDIN REVAMP
PERSONAL BRANDING
BOOST
[Hosting & support included]
PERSONAL BRANDING
POWERHOUSE
[Hosting, support and monthly
marketing included]
• LinkedIn setup if required
• Summary copywriting
• Work experience details
• Visual selections
• LinkedIn group selection
• Company page setup & linking
if required
• Company description and 4 initial
posts
• Full LinkedIn revamp
• LinkedIn company page setup
• x 2 LinkedIn Pulse article uploads
and banner visual design.
• blog or personal site setup
• Website design and visuals
• Email signature design
• Social media setups
[choice of x 2 social networks]
- Branding of the profiles
- x 2 test posts
• Full LinkedIn revamp
• LinkedIn company page setup
• LinkedIn Pulse article upload and
banner visual design.
• blog or personal site setup
• Website design and visuals
• Email signature design
• Social media setups
[choice of x 2 social networks]
• Monthly marketing
- LinkedIn sharing x 2 per week
- LinkedIn Pulse articles x 2 per
month [ full copywriting included]
- Social media posts x 2 per week
LinkedIn setup and copywriting
Personal branding setup &
training
Personal branding setup, training
& monthly management
Personal Branding Pricing Tiers

28. GOOGLE ADWORDS

29. Start generating leads right NOW
Be seen by customers at the very moment that they’re searching on Google for the things you
offer. And only pay when they click to visit your website or call.

30. Start with any budget
How much you invest is up to you. Just begin with a daily budget that
you’re comfortable with, then adjust as you go. Many businesses get
off to a good start with a budget of at least R60 - 180 a day.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities –
or within a set distance from your business or shop.
Attract more customers
Whether you’re looking to bring in new website visitors, grow online
sales, get the phones ringing or keep customers coming back for
more, Google AdWords can help.

31. The second page of Google
is the perfect place to hide
a dead body.
“

32. SETUP & HANDOVER
[Ad spend R1000 - R10,000pm]
BASIC OPTIMISATION
[Ad spend R1000 - R10,000pm]
EXTENSIVE OPTIMISATION
[Ad spend R10,000+ pm]
• MCC account setup
• Keyword research
• Landing page recommendations
• Payment method validation
• A/B ad testing
• Ad extension optimisation
• Banner Creation for display
• Quality score improvements
• A/B ad testing
• Ad extension optimisation
• Banner Creation for display
• Quality score improvements
• Budget restrictions
• Ad copy
• Conversion tracking
• Ad extensions
• Monitoring budgets
• Adding new keywords
• Conversion tracking optimisation
• Monthly Reporting
• Monitoring budgets
• Adding new keywords
• Conversion tracking optimisation
• Monthly Reporting
Google Adwords Pricing
The below adwords campaign breakdown excludes the ad budget that will be billed to the client’s credit card. The
below setup fee is per campaign category: 1. Search | 2. Remarketing | 3. Display.
(We will recommend the appropriate campaign type for your business.)

33. DIGITAL MARKETING ADD-ONS

34. START NOW
A strong, consistent
brand, built up over
time, is the best
guarantee of future
earnings.
DIGITALADD-ONS

35. Digital Marketing Modules
EMAILER
MailChimp setup, template
design and copy editing.
HANDOUT DESIGN
A4 back and front. Copy and
visuals provided by client.
WEB/INTERFACE DESIGN
PSD designs, app wire frames
and UX architecture.
INVESTOR DECK DESIGN
12 page document with graph
designs and visuals.
POWER POINT
PRESENTATION
20 slides with 4 master slides
DIGITAL PUBLISHING
Magazine cover, 20 page layout
and issuu publishing.
CORPORATE/BRAND
IDENTITY
Logo, business card, email
signature & brand manual.
PRESS RELEASE/
LINKEDIN PULSE
800 - 2500 words. Copywriting
and image editing included.
SEO CONTENT CREATION
500 - 800 words. Keyword
research and image editing
included.
The below digital marketing modules can be added on to an existing Social Media Now package or purchased
on a once-off basis. We will also be able to recommend the best digital marketing mix for a maximum return
on investment for your business.

36. Let’s connect
@smedianow
facebook.com/smedianow
LinkedIn.com/company/smedianow
instagram.com/smedianow
socialmedianow.com
connect@socialmedianow.com