Advertising Industry Overview

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Introduction into the advertising agency, how teams work, types of agencies, job titles, & finding your passion

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Advertising Industry Overview

  1. 1. WHAT DO YOU WANT TO BE WHEN YOU GROW UP? ADVERTISING INDUSTRY OVERVIEW © Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately
  2. 2. ADVERTISING INDUSTRY OVERVIEW
  3. 3. “Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked... ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
  4. 4. ...This world, the one you and I live in, evolves every second, every day.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
  5. 5. WHAT DID I GET MYSELF INTO? ADVERTISING INDUSTRY OVERVIEW
  6. 6. DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media. New: Bringing a brand to life by any means necessary for the consumer. ADVERTISING INDUSTRY OVERVIEW Source: Luke Sullivan - Hey Whipple Squeeze This
  7. 7. SOCIAL MEDIA WEB ADVERTISING INDUSTRY OVERVIEW PUBLIC RELATIONS EVENT PLANNING DIRECT MAIL ADVERTISING SEO E-MAIL MARKETING
  8. 8. ADVERTISING INDUSTRY OVERVIEW INTEGRATED MARKETING COMMUNICATIONS
  9. 9. ADVERTISING INDUSTRY OVERVIEW =CAMPAIGN
  10. 10. ADVERTISING INDUSTRY OVERVIEW
  11. 11. ADVERTISING INDUSTRY OVERVIEW
  12. 12. ADVERTISING INDUSTRY OVERVIEW
  13. 13. ADVERTISING INDUSTRY OVERVIEW
  14. 14. ADVERTISING INDUSTRY OVERVIEW
  15. 15. ADVERTISING INDUSTRY OVERVIEW
  16. 16. ADVERTISING INDUSTRY OVERVIEW
  17. 17. WHERE DO YOU WANT TO WORK? ADVERTISING INDUSTRY OVERVIEW
  18. 18. THE AGENCY: BIG vs. SMALL ADVERTISING INDUSTRY OVERVIEW
  19. 19. FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE ADVERTISING INDUSTRY OVERVIEW
  20. 20. HOW WILL YOU GET THE CLIENT? ADVERTISING INDUSTRY OVERVIEW
  21. 21. REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME ADVERTISING INDUSTRY OVERVIEW
  22. 22. HOW WILL YOU GET PAID? ADVERTISING INDUSTRY OVERVIEW
  23. 23. MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM ADVERTISING INDUSTRY OVERVIEW
  24. 24. WHAT ROLE(S) WILL I PLAY? ADVERTISING INDUSTRY OVERVIEW
  25. 25. “65% of kids entering school this year will end up in jobs that don’t exist yet.” ADVERTISING INDUSTRY OVERVIEW Source: Cathy Davidson - Academia
  26. 26. ADVERTISING INDUSTRY OVERVIEWTbreadth of knowledge depth of expertise
  27. 27. ADVERTISING INDUSTRY OVERVIEW
  28. 28. PRINCIPAL ADVERTISING INDUSTRY OVERVIEW
  29. 29. ADVERTISING INDUSTRY OVERVIEW
  30. 30. CREATIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  31. 31. ADVERTISING INDUSTRY OVERVIEW
  32. 32. ART DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  33. 33. ADVERTISING INDUSTRY OVERVIEW
  34. 34. COPYWRITER ADVERTISING INDUSTRY OVERVIEW
  35. 35. GRAPHIC DESIGNER ADVERTISING INDUSTRY OVERVIEW
  36. 36. PRODUCTION ARTIST ADVERTISING INDUSTRY OVERVIEW
  37. 37. ADVERTISING INDUSTRY OVERVIEW
  38. 38. ADVERTISING INDUSTRY OVERVIEW
  39. 39. ACCOUNT EXECUTIVE ADVERTISING INDUSTRY OVERVIEW
  40. 40. ADVERTISING INDUSTRY OVERVIEW
  41. 41. MEDIA DIRECTOR / BUYER ADVERTISING INDUSTRY OVERVIEW
  42. 42. ADVERTISING INDUSTRY OVERVIEW
  43. 43. DIRECTOR OF AGENCY OPERATIONS ADVERTISING INDUSTRY OVERVIEW
  44. 44. SOCIAL / DIGITAL STATEGIST ADVERTISING INDUSTRY OVERVIEW
  45. 45. BRAND MANAGER ADVERTISING INDUSTRY OVERVIEW
  46. 46. MARKETING DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  47. 47. EVENT PLANNER ADVERTISING INDUSTRY OVERVIEW
  48. 48. PR SPECIALIST ADVERTISING INDUSTRY OVERVIEW
  49. 49. INTERACTIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
  50. 50. DEVELOPER ADVERTISING INDUSTRY OVERVIEW
  51. 51. UX / UI DESIGNER ADVERTISING INDUSTRY OVERVIEW
  52. 52. FREELANCERS ADVERTISING INDUSTRY OVERVIEW
  53. 53. ADVERTISING INDUSTRY OVERVIEW
  54. 54. WHO WILL BE MY CO-WORKERS? ADVERTISING INDUSTRY OVERVIEW
  55. 55. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
  56. 56. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
  57. 57. SOCIAL COPYWRITER ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  58. 58. MOBILE WEB SOCIAL PR ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  59. 59. UX PR ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
  60. 60. HOW WILL I KNOW WHAT’S RIGHT FOR ME? ADVERTISING INDUSTRY OVERVIEW
  61. 61. TALENT PASSION MONEY ADVERTISING INDUSTRY OVERVIEW Source: Jim Collins - Good to Great
  62. 62. TALENT ADVERTISING INDUSTRY OVERVIEW PASSION MONEY Source: Jim Collins - Good to Great
  63. 63. “Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Crush It

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