opening your boutique entails a combination of hard work, patience, passion and lots of creativity. It would be a dream come true for any fashion designer to see his or her masterpiece featured in a fashion show or sold out in the market. It sounds fabulous to create a boutique filled with items that you made. Moreover, through your designs, you can connect and create a bond between you and your customers. However, the road towards a successful clothing line or brand you want isn’t always smooth and easy. Fashion designers do not lack artistic talent when creating pieces of clothing, but not all have what it takes to turn their passion into a profitable business. There will be a lot of challenges and difficulties along the way, but it will all be worth it in the end. Though there are so many fashion lines or brands in the market today, but you can still distinguish those brands that give the sense of a total package with high-rated quality, superiority, and excellence in their products. There are so many things to take note before opening your boutique, establishing your clothing line or brand, and being successful in the clothing industry. Nevertheless, the following tips are some of the things you need to take note of while going through that path towards success.

1. DEPARTMENT OF FASHION DESIGN AND
TECHNOLOGY
PROJECT NAME : BUILD A FASHION BRAND BUSINESS
SUBMITTION DATE : AUGUST 04/2018

2. JAHANARA AKTHER
LACTURER
UTTARA UNIVERSITY
UTTARA ,DHAKA -1230
SUBMITTED BY :
• KAZI IQBAL HOSSAIN
SUBJECT :FASHION MARKETING -1
COURSE CODE : IE-3006
SEMESTER :6TH
BATCH :13TH

3. ACKNOWLEDGEMENT
• THE HIGHEST HAPPINESS THAT ACCOMPANIES
THE SUCCESSFUL COMPLETION OF ANY TUSK
WOULD BE INCOMPLETE WITH OUT THE
EXPRESSION OF GRATITUDE TO ALL THOSE
PEOPLE WHO HAVE HELPED ME THOROUGH
OUT THIS PROJECT AS SUCCESS IS THE
ABSTRACT OF HARD WORK.
• I WOULD LIKE TO EXPRESS MY HEARTFELT
GRATITUDE TO OUR HONORABLE MAM
(JAHANARA AKTHER) PERMITTING ME TO DO
THE PROJECT ( HOW TO BUILD A FASHION
BUSINESS)AND ALSO FOR HIS INSPIRING
GUIDANCE, SUPPORT ,VALUABLE INPUTS AND
CONSTRUCTIVE CRITICISM TO DEVELOP AND
COMPLETE THIS ASSIGNMENT…

4. GROUP MEMBERS
KAZI IQBAL HOSSAIN
ID :2163401030
SHAMIM FORAZI
ID :2163401020
MUNNAH MIA
ID :2163401004
TAREKUL ISLAM
ID :2163401016
MAHFUZ RAHAMAN
ID :2163401032

6. LOCATION
OUR SHOWROOM LOCATION
• SHOWROOM NO : GB 001 ,GROUND FLOOR ,CENTER COUTH
• JAMUNA FUTURE PARK ,BASUNDHARA BAREDHARA DHAKA
• SHOWROOM SIZE :2500 SQURE FITE (ONE FLOOR)
• PHONE NO: 01835035271 & 01777992208
• EMAIL : TUSHAR_IF@CZECHFASHION.COM
• WEB ADDRESS: WWW.CZECHFASHION.COM

7. WHY WE CHOOSE THIS LOCATION HERE
• Proximity to customers.
• Healthy Economy.
• Our styles match with this community.

8. ABOUT CZECH FASHION LIMITED
CZECH FASHION LIMITED HOUSE IS A NEW FASHION
HOUSE AND ITS LOCATION IS JAMUNA FUTURE
PARK,BASUNDHARA, DHAKA, BANGLADESH. IN OUR
ENDEAVOR TO KEEP NURTURING QUALITY AND
LEADERSHIP. WE ALWAYS CHOOSE THE PATH
UNTAKEN, USE FINEST FABRICS AND TARGET THE
YOUTH AND TEENAGER GROUP.
• WE CREATED FUSION AMONG EAST AND
WESTERN CULTURE AND SET A NEW TREND
AMONG TEENAGER. OUR PRODUCTS ARE T-
SHIRT, CASUAL SHIRT, LADIES T-SHIRT, JEANS,
PANJABI. WE ARE ALL-TIME ALERT ABOUT
CUSTOMERS’ SATISFACTION.

9. SALARY SHITE
SL NO DASIGNATION NO OF
EMPLEOYE
SALARY
RANGE
TOTAL
01 MANAGER 1 30000 30000
02 ASSESTAND
MANAGER
1 20000 20000
03 SAELS PERSON 8 15000 120000
04 PION AND SECURITY 5 10000 50000
TOTAL 220000

10. WE USE THESE STRATEGIES TO PROMOTE
OUR FASHION HOUSE:
• We can open a Website. Where customer can see our products.
• Using bill board.
• Using media
• Giving Attractive discount on our product.

11. BREAK EVEN POINT FOR A MONTH
FIXED COST
SL
NO
FIXED COST COST AMOUNT
01 SHOWROOM RENT 300000
02 ELECTRICITY 15000
03 WATER 1000
04 PHONE BILL 1500
05 INTERNET BILL 2500
06 BANK FEES 1600
07 WORKER SALARY 220000
08 OTHER MATERIALS 2000
TOTAL 543600
VARIABLE COST
• 130 VERIOUS PIECES OF PRODUCT THERE WHOLESALE PRICE
IS 300000
• 15000 TK PACKING COST
• 20000TK TRANSPORT COST
• AVERAGE VERIABLE COST OF PER PIECSES
• (500000+15000+20000)= 335000/130=2577
• VARIABLE COST OF PER PIECES 2577TK
• UNIT PRICE
• PRICE PER ITEM =3500 UNIT PRICE
• BREAK EVEN POINT :
FIXED COST /(UNIT COST – VARIABLE UNIT COST )
=335000/(3500-2577)
=363 TK

12. BUSINESS STRATEGIES
• We have 1300000 tk for starting
our business new business
• Now this time how to used this
money for starting business and
develop it for a reputed
business
Sl no Purpose Cost
01 Showroom 300000
02 Decoration 291400
03 employ 220000
04 Electricity and water 16000
05 Phone bill and internet bill 4000
06 Bank and other 3600
07 Bill board for promotion 20000
08 News paper 10000
09 Tv program 35000
10 Lip let cost 10000
11 Product cost ,transport, and packing 335000
12 Shopping bag and gift item ,and
visiting card
55000
total 1300000

13. MARKET
RESEARCH:• Market research is the valuable information to help us find out if there
is a market for our proposed product or service. The information
gathered from market research helps us to make wise and profitable
business decisions.
• All interactions between a customer and a product provider at the time
• Of sale, and thereafter. Our sales and profitability depends on keeping
our
• Customers happy. For customer satisfaction at
1st we have to know what customer need and
what they want and what they expect of us. We
also need build up a good relationship with
customers. Also customer will favor product that
are the most quality and performance and
features so that we need to focus on improving
goods and service.

14. THE TARGET MARKET
• Customers between 17 to 30
• Middle and upper class customers
• The colleges, corporate houses, public events,
games,Etc.
• Expansion of business in all over the country and
to Export in near future

15. COMPANY'S MISSIONS AND VISIONS
• Mission: To promote our business at global
perspective
• Visions: To carry on business of manufacturing
fabrications, design, distribution, import and
export of , sweater, textile & all kinds of garments
Accessories .