Last presentation of a University of Huddersfield project

1. Ajibike, Ailen, Alessia, Jordan, Sam, Urte
- Fabrik Group -
Model DevelopmentCOSTAROSCRO

2. Opportunity
O
57%
43% YES to service
NO to service
People who expressed
interest in our service
3 major shops already interested
in a partnership
There are several possibilities to rent
an independent shop in malls
We see the problem!!
Footfall

3. 25/03/2015 Your Footer Goes Here
Solution
S

4. Brand Image
S
Creating a new
service
A space to deposit;
Clothes, Electricals,
Cosmetics
Varying Locker Sizes
Securely monitored
Vibrant retail
environment
Recognizable Brand

5. Customer
C
43.5 %
30.4 %
17.4 %
8.7 %
Age ranges of
respondents who
would be
interested in using
our service

6. Customer
C
Hi! I’m Tom!
I am 27 years old and married.
I don’t shop often.
When I do it with my family my hands are always full of shopping
bags!!!
… and kids running everywhere!!
I am always the one who takes all shopping bags all the way back
to the car and comes back to continue shopping.
It is depressing!!
Hi!! I’m Amy and I am a 23 years old.
I’m studying and I also have a full-time job as sales assistant.
I love shopping soooo much!!
I love to walking around with my friends and searching for stuff in TOPSHOP, RIVER
ISLAND, H&M.
But carrying all my bags and bumping into everybody is so annoying while I’m
trying to shop!!

7. Customer
C
73% own a Smartphone in the UK
- Male
- 27 years old
- Married with children
- Don’t shop often
- Shops with family
- Owns a car
- Lives in a three bedroom flat in Manchester
- Household income £44,200
- Shops at TKMaxx, Primark, M&S
- E-habits: Facebook, games, sports results
- Female
- 23 years old
- Single
- Student & full-time sales assistant
- Doesn’t have a car
- Lives with her parents
- Annual income £ 11,300
- Shops at New Look, Schuh, Primark, H&M, River Island, etc.
- E-habits: Facebook, Twitter, Instagram, Pinterest

8. START-UP COSTS (£)
Rent 17,500
Rates 10,000
Locker Purchase 7,994.40
CCTV&Security 2,000
Sofa 800
Coffee machine 550
Licensing 520
Lawyer -
Membership fsb
205
Interior designer 700
Office furniture 1,600
INITIAL
INVESTMENT
£ 31,550
Annual Rent and
rates
£ 70,000
£ 40,000
Research in to shop prices & sizes indicated
we should opt for a retail space (app. 800sf)
which could hold around 84 lockers.
We plan to be opened 9 hours per day &
358 days a year.
Quantitative Results

9. MONTH (4 weeks)
(£)
Rent 5,833
Rates 3,334
Assurance 240
Accountant 49
CCTV&Security 52
Staff 3,900 COSTS X
MONTH
£ 14,562
COST X HOUR
Retail cost x hour 60.68
Lockers cost x hour 0.72
SCENARIO Income x day
(£)
Outcome x day
(£)
Profit x day
(£)
1/3 occupy 1£xhour 252
546
-294
1/3 occupy 2£xhour 504 -42
½ occupy 1£xhour 378 -168
½ occupy 1,5£xhour 567 21
all occupy 1£xhours 756 210
BEST
SCENARIO
All occupy 1£ x hour:
£ 209 x day

10. Quantitative Results
R
SCENARIO
1st and 2nd year
(£)*
3rd year and more
(£)*
All lockers occupy at 1£ x hour 60,458.4 72,921.6
All lockers occupy at 1£ x hour + No staff 97,449.48 109,289.52
All lockers occupy at 1£ x hour + Lower rent&rates 87,374.16 99,214.2
All lockers occupy at 1£ x hour + No staff + Lower rent&rates 127,388.16 139,228.2
*Each figure shows net income (costs covered and VAT paid) and they have to be divided between the 6 group members
In these figures we have
considered the repayment of a
£25,000 loan with interest (ex.
Barclays loan). According to these
numbers we can cover the
remaining £6,000 we need to reach
the £31,550 of initial investment
and have a profit!

11. Qualitative Results
R
Avoiding lifting and carrying heavy
bags can reduce:
• Stress level
• Depression
• Mental health problems
Helps to reduce the NHS cost of
£100bn a year
Our service means people feel
comfortable at the mall
Feel comfortable=staying longer
and spend more
SO
Allowing customers to feel more
confortable without carrying bags
would increasing the amount of time
shopping

12. Further Opportunity
O
Mall as customer through
franchising
Enlarge market to include age 33+,
tourists and OAPs
Sale of Refreshments for
add-on sales
Mobile Device Charging Service
Partner with online retailers
Loyalty premium and group discounts

13. Thank You For Your Attention!

14. Research methodology
Online survey to identify the target market and to identify if the Service will be useful to the Customer: 40
respondents
Sheffield
Town Centre Research – Positive Responses
Trendy Area 8/27 (29.6%) – between Division St and John Lewis
Tram Stop 6/21 (28.5%) – tram stops West St and City Hall
Meadowhall Research – Positive Responses
Customer -shopper – 8/29 (27.5%) use locker instead of car boot (House of Fraser & Debenham’s
Car Parks)
14/23 (60.8%) to using a locker (shopper/film)
Note - existing lockers 12/36 working
-businesses – 74/77 nil returns or requiring Head Office consideration but interest from
House of Fraser, T.M Lewin and New Look
Costs of services eg Lawyer fees derived from and in £’s sterling.
Qualitative Research – NHS and McDonaldization
Footfall – 2013/14 Shopping Centre -0.1% overall and High Street 3.9%

15. >> References
Guardian Newspaper, UK Incomes: How does your salary compare? Retrieved from: http://www.theguardian.com/money/2014/mar/25/uk-incomes-how-salary-
comparehttp://www.theguardian.com/money/2014/mar/25/uk-incomes-how-salary-compare
Ritzer, G. (2015). The McDonaldization of society. Thousand Oaks, CA: SAGE Publications.
Questionnaire Results for online survey: https://www.surveymonkey.com/results/SM-SVRSTM37/
BUSINESS PLAN FIGURES
[Locker prices] Retrieved 22 February, 2015 from http://www.workplace-products.co.uk/checkout/cart/
[Rent and rates] Retrieved 22 February, 2015 from http://www.shopproperty.co.uk/
[Interior Designer] Retrieved 22 February, 2015 from http://www.tradeadvisor.com/a/cost-guides/guide-to-interior-design-fees
[surveillance licence] Retrieved 22 February, 2015 from https://www.gov.uk/public-space-surveillance-cctv-licence
[music licence] Retrieved 22 February, 2015 from http://www.prsformusic.com/SiteCollectionDocuments/PPS%20Tariffs/rs-tariff.pdf
[Legal aid] Retrieved 22 February, 2015 from http://www.fsb.org.uk/
IMAGES
Coffee Machine Illustration Retrieved 18 March, 2015 from http://lazydrawing.com/wp-content/uploads/2014/05/Grinding-Coffee-Retro-Background-Vector-Illustration-1.jpg
Vector Tourists Travellers illustration Retrieved 18 March, 2015 from http://www.123freevectors.com/vector-tourists-travelers-silhouettes/
Untitled illustration of shop siluette Retrieved 18 March, 2015 from http://www.psdgraphics.com/psd/small-store-icon-psd/
Untitled illustration of people siluette Retrieved 18 March, 2015 from http://www.123rf.com/photo_19085611_several-people-shopping.html
Battery Charging icon illustration Retrieved 18 March, 2015 from http://imgarcade.com/1/battery-charging-icon/
T.M. Lewin logo Retrieved 18 March, 2015 from http://www.barcouncil.org.uk/for-the-bar/explore-member-benefits/everyday-benefits/tm-lewin/
House of Fraser logo Retrieved 18 March, 2015 from http://uk.westfield.com/shop/stores/houseoffraser/london/?retailer=35577
Mall illustration Retrieved 18 March, 2015 from http://apescrowinc.com/services/
New look logo Retrieved 18 march, 2015 from http://hellengrasso.com/?p=5404

16. >> References
Discount card Illustration Retrieved 18 March, 2015 from http://www.psdgraphics.com/psd/gold-and-black-shopping-card-template-psd/
(n.d.). Retrieved 25 February, 2015 from http://www.tmcdist.co.uk/?portfolio=test-5
(n.d.). Retrieved 25 February, 2015 from http://www.shutterstock.com/pic-105353591/stock-vector-fragile-wooden-box-texture-vector-background-eps.html?src=&ws=1
(n.d.). Retrieved 25 February, 2015 from http://www.dreamstime.com/royalty-free-stock-photo-fragile-handle-care-image646025
(n.d.). Retrieved 25 February, 2015 from https://www.etsy.com/market/fragile
(n.d.). Retrieved 25 February, 2015 from http://www.ebay.co.uk/itm/800-Fragile-Handle-with-Care-Labels-Large-99-x-34mm-/200522268162
(n.d.). Retrieved 25 February, 2015 from http://locker-catalogue.co.uk/
(n.d.). Retrieved 25 February, 2015 from https://popart11.wordpress.com/2014/11/06/el-pop-art/
(n.d.). Retrieved 25 February, 2015 from http://hdw.eweb4.com/search/pop+art/
(n.d.). Retrieved 25 February, 2015 from http://blog.shiito.es/pop-art/
(n.d.). Retrieved 25 February, 2015 from http://www.artlex.com/ArtLex/p/popart.html
(n.d.). Retrieved 25 February, 2015 from http://freshome.com/2010/12/09/fun-and-original-furniture-design-split-personality-sofa/
(n.d.). Retrieved 25 February, 2015 from https://www.tumblr.com/tagged/aplanghighartessay
(n.d.). Retrieved February 25, 2015 from http://www.dailymail.co.uk/health/article-2078988/Take-care-sales-Carrying-heavy-bags-cause-shoppers-stress-researchers-find.html