TBDI 2014: Why Photographs matter, and how to make photo pop! via Laurrence Norah @Lozula

1. Why Photographs Matter
And how to make yours POP

2. HELLO
I'm Laurence.
@Lozula
Findingtheuniverse.com
fb.com/findingtheuniverse

3. The bit where I tell you what I'm
going to tell you
Why pictures are
important to bloggers
and brands.
What makes a good
picture?
How to apply this to
your world!

4. Why Photographs Matter

8. Why pictures are important
A great photo:
Drives Engagement
Can't be unseen
Tells a story quickly
Stays with the
viewer

9. What makes a great picture?

11. What makes a great
picture?
Composition
Story
Emotion

12. How to make it happen

13. Your options for sharing great
photography
1 – Use Stock
Photography
2 – Hire Me
3 – Do it Yourself

14. Why you should do
it yourself
1 - Stock
photography is not
unique
2 - Much as I love
you, I am still going
to cost you money

15. How to make it happen
7 Steps To Awesome Photos

16. Step 1
Learn how to use your camera

17. Step 2
Learn the basics of photography

18. Step 3
Think of the story. What do you want to tell
your audience with your image?

19. Step 4
Take the picture already.

20. Step 5. Post-processing. It's important.

21. Step 6
Optimise your images
for the web:
Compress for size
Alt, title and image
name for SEO
Watermark. Subtly.

22. Step 7
Optimise your platforms
for images
- Meta Data for Facebook
- Twitter Cards
- Easy sharing options:
Pin-it, Tweet, Like, etc

23. Summary of how to apply this
- Learn the basics of
photography
- Learn the software
- Optimise for your site
- Optimise for social media

24. The bit where I tell you what I
told you
Why pictures are
important to bloggers
and brands.
What makes a good
picture?
How to apply this to
your world!

25. QUESTIONS?
@Lozula
Findingtheuniverse.com
fb.com/findingtheuniverse