Tbdi2014: How to leverage social media to build your brand + audience
1. How to
leverage
social media
to build
your brand + audience
Simon Falvo - TBDI: Rimini, October 11th, 2014
2. “Social media spark a revelation that we,
the people, have a voice, and through the
democratization of content and ideas we
can once again unite around common
passions, inspire movements, and ignite
change.”
- BRIAN SOLIS
Simon Falvo - TBDI: Rimini, October 11th, 2014
3. }
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SOCIAL MEDIA
BRAND BUILDING
AWARENESS
REPUTATION
FIDELIZATION
and
01:
02:
03:
RELATIONSHIPS
Simon Falvo - TBDI: Rimini, October 11th, 2014
4. What
SOCIAL not MEDIA
are
Your ti ps & tri cks to applying m akeup with a pro touch.
Advertising Billboard me me me ...
Simon Falvo - TBDI: Rimini, October 11th, 2014
5. WHAT
SOCIAL MEDIA
SHARING
ARE
RELATIONSHIPS
INTERACTIONS
CONVERSATIONS
TRUST
LOYALTY
Simon Falvo - TBDI: Rimini, October 11th, 2014
11. FACEBOOK
Brand >>> Page (no personal profile)
Overcrowded, Limited control on stream
Targeted advertising (page and/or posts) >>>
Good results with limited investment >>> Great
analytics
Mobile users steadily increasing but
mobile/tablet app still not great
Simon Falvo - TBDI: Rimini, October 11th, 2014
12. TWITTER
Search engine
Easy categorization and tracking
Great for real-time conversations
Chats are a good way to boost followers
Images getting more and more important
Simon Falvo - TBDI: Rimini, October 11th, 2014
13. GOOGLE+
Good for SEO, although killing authorship reduced
potential and traffic
More sophisticated audience >>> Share your best content
Great search engine, some very active communities
Perfect to showcase photography and to share
knowledge
Simon Falvo - TBDI: Rimini, October 11th, 2014
14. INSTAGRAM/PINTEREST
Visual and easy
Integration with Facebook/blog
Use IFTT (If This Then That) to display Instagram
pics on Twitter
Instagram >>> Strong communities
Pinterest >>> Call-to-action and Conversions
Simon Falvo - TBDI: Rimini, October 11th, 2014
15. There's no
magic
formula or recipe
Simon Falvo - TBDI: Rimini, October 11th, 2014