TATOCConference2013RamyFiloDAE
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Ramy Filo takes delegates through his ideas for tackling the issues facing the timeshare industry.
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TATOCConference2013RamyFiloDAE
- 1. Annual Conference 2013 TATOC 2013 “Finding Solutions Together” Ramy Filo Chairman DAE International & CEO Classic Holidays
- 2. Beneficium (Intl) 17 Resorts and Clubs 50,000 Members 11 Offices Globally 450,000 Members
- 3. It’s not the way it used to be!
- 4. • Resorts are getting older! • Owners are getting older! • Owner usage has changed -Using their own time at their home resort 10 - 30% -Renting out their time 5 - 20% -Exchanging their time 30 - 60% Timeshare It’s not the way it used to be!
- 5. • Compliance, Risk & Regulation have increased - Sales of Timeshare - Directors, more stringent requirements - Increased Auditing requirements - Litigation & Insurance Claims - Employment Law, Work Place Health & Safety Timeshare It’s not the way it used to be!
- 6. • Increased Competition - 15-20 years ago, what were our holiday options? - Serviced Apartments - Internet (Last minute discounts web sites) - Airfare Prices (shorter stays, different destinations) - Currency Exchange Rates Timeshare It’s not the way it used to be!
- 7. The Product • Has the product kept up with the changes? • What is the “benchmark” today?
- 10. Solutions! 1. Retain existing members 2. Attract new members 3. Manage delinquent members 4. You acting proactively
- 11. Solutions! 1.Retain existing members 2.Attract new members 3.Manage delinquent members 4.You acting proactively
- 12. Retain existing members • Ensure resort meets the benchmark. • Exceed the holiday “experience” and customer service. • Directly manage the member relationship. • Provide added value!
- 13. Value! • Average Maintenance fees? – £400 • Exchange Company Annual Membership fees? – £0 to £100 p.a. • Exchange Company, Exchange Fees – £84 to £179 • Total Exchange £484 to £679
- 14. Value! Communicate New Options to Owners! • Exchange into non timeshare accommodation! • Exchange into Cruise and Tours • Access to Bonus weeks from £129 • Travel and Exchange to new destinations!
- 15. Value! Eg: Depart 20 April Return 5 May, Airfares Prices! • Sydney, Australia £735 • Bali, Indonesia £664 • Cancun, Mexico £658 • Bangkok, Thailand £486 www.skyscanner.net
- 17. Attract new members • Offer ownership to existing members’ friends and family, and on-site guests. • Offer membership to corporate suppliers for their staff use. • Invest in a professional sales team. • Partner with an established club, which can use the inventory for the next generation! • DO NOT RECYCLE!!
- 18. Manage Delinquent Members • Update Your Constitution and By laws! • Develop transfer plans • Develop “Loyalty” programs • Say NO to Rental Pools! • Develop rental programs • Stay on top of the issue
- 19. You acting proactively • Plan ahead and focus on the long term • Educate all Staff, guests and members • Educate yourself on industry benchmarks, trends and opportunities • Focus on the problem one at a time and resolve them!
- 20. Q & A?
- 22. Strategies • If you need help with R.A.M.Y. Call Ramy!
- 23. Annual Conference 2013 Thank You!