How do you begin to present your research findings outside of the academic community? This presentation is for researchers who face a blank sheet of paper whenever they try to rewrite their research findings to audiences outside of their academic community. The 7 rules for writing in plain English are:
1. Keep your sentences short
2. Prefer active verbs
3. Use 'you' and 'we'
4. Avoid jargon: use words that are appropriate for the reader
5. Don't be afraid to give instructions
6. Avoid nominalisations
7. Use lists where appropriate