Geoff Chapman - TATOC review

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TATOC director Geoff Chapman takes a look back at the past twelve months for TATOC and the TATOC Consumer Helpline. Basing his presentation on TATOC's Five-Year Plan, Geoff assesses the association's success and achievements while looking forward to the future.

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Geoff Chapman - TATOC review

  1. 1. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TATOC and TATOC Consumer Helpline Review
  2. 2. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SPECIAL OCCASION
  3. 3. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years WE'RE 25
  4. 4. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years WE'RE 25
  5. 5. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years GOOD COMPANY
  6. 6. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years NEW AFFILIATION?
  7. 7. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years NEW AFFILIATION?
  8. 8. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years CONFERENCE UPDATE REPORT 16th TATOC CONFERENCE
  9. 9. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TATOC MISSION “TATOC exists to safeguard and enhance the timeshare holiday experience for existing and prospective owners and to be the voice of timeshare owners.”
  10. 10. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TATOC BELIEF • Genuine timeshare products, including resorts, points-based schemes and holiday exchange programmes, correctly sold and well managed, represent a high-quality, cost- effective, long-term holiday purchase and an excellent holiday experience for owners. • The future of timeshare is vitally dependent on a good understanding and relationship between timeshare consumers and all aspects of the timeshare industry.
  11. 11. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TATOC UPDATE • Five Year Plan • Activities • Media • Helpline
  12. 12. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years Five Year Plan Recognition Membership Helpline Funding Codes of Conduct & Practice Accreditation Exit Strategies Europe
  13. 13. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years • Defensive • On the back foot • Historic image • Lack of knowledge • Perception • Animosity
  14. 14. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION • Resorts • Resort Committees Industry • Government Bodies Owners
  15. 15. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Five Year Plan: • To be recognised and respected as the largest and best independent representative body for timeshare owners in Europe • To be the knowledgeable • The place to go
  16. 16. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies Owners
  17. 17. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies Owners
  18. 18. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies Owners
  19. 19. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies Owners
  20. 20. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies OFT, BIS, CAB, ECC, Trading Standards
  21. 21. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years RECOGNITION Resorts Resort Committees Industry Government Bodies Owners
  22. 22. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years MEMBERSHIP The more members we have, the stronger we will be Awareness, publicity, & recruitment campaign
  23. 23. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years MEMBERSHIP • Individual members 465 • Resort members 92  Recruitment campaign in the UK  Recruitment campaign in Europe  Developers & Management Companies  TATOC Ambassador programme
  24. 24. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years HELPLINE TATOC Consumer Helpline
  25. 25. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years HELPLINE Mark, Francis and Harry
  26. 26. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years FUNDING TATOC Costs TATOC £73,000 Helpline £91,000 £164,000 • We want to be independent • Focus on money from owners • Charity • Other funding streams
  27. 27. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years LIMITED COMPANY CHIEF EXECUTIVE DIRECTORS EMPLOYEES REGISTERED CHARITY CHAIRMAN OF BOARD OF TRUSTEES TRUSTEES
  28. 28. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION TATOC Resort Accreditation
  29. 29. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION • 37 Accredited resorts • 30 Accreditation visits 2014 • 2 new Accreditations in March • More to come • 28 re-inspection visits 2014 • Upgraded process and report
  30. 30. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION Offer to all our members POWER OF 3
  31. 31. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION POWER OF 3 The owners The companies The resort
  32. 32. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years MODEL
  33. 33. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION
  34. 34. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years POWER OF THREE • TATOC Member Resort • TATOC Accredited Resort • TATOC Affiliated Company Consumer Kite-mark of Excellence
  35. 35. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION • Consumer confidence • Consumer ‘Kite-mark’ of quality • Wide ranging benefits • ALL OUR MEMBER RESORTS?
  36. 36. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ACCREDITATION Still to do: • Complete resale companies • Points Clubs etc.
  37. 37. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years AFFILIATION • Proud of our relationships with the industry • Proud of our affiliation programme • Codes of Conduct & Practice
  38. 38. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SAIL IN THE SAME SHIP HMS Timeshare
  39. 39. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SAIL IN THE SAME SHIP Proud of the company that we keep
  40. 40. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years EXIT Exit Strategies
  41. 41. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TIMESHARE COIN
  42. 42. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SEMINAR Sold out and owner run resorts • Resort Healthcheck • Perpetuity – legislative developments • Timeshare Taskforce • Tourism VAT • Constitutions, exit, ethical requirements
  43. 43. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SEMINAR • Yesterday was an incredible success • Unexpected surprise
  44. 44. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ON THE SAME SONGSHEET
  45. 45. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years OFT Project
  46. 46. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years OFT PROJECT
  47. 47. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ALSO UNDERWAY Review of the European Directive: • BIS • CSES
  48. 48. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years REVIEW OF 2008/122/EC EC Evaluation study 2008/122/EC “Assess the degree to which the objectives of Directive 2008/122/EC have been achieved i.e. to contribute to the proper functioning of the internal market and to achieve a high level of consumer protection in marketing, sale and resale of timeshares and long-term holiday products as well as exchange contracts.”
  49. 49. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years REVIEW OF 2008/122/EC Assess specific additional consumer protection issues in the timeshare sector, which are not covered by Directive 2008/122/EC, including newly emerging commercial practices
  50. 50. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years ALSO UNDERWAY Stakeholder Workshop OFT Project • Review • Stakeholder • Workshop
  51. 51. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years MEDIA • Website • Sharetime • Facebook • Twitter
  52. 52. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years TATOC WEBSITE TATOC March 2013 - February 2014 • Total number of visitors: 185,467 • Total number of unique visitors: 76,845 • Average visitors per month: 15,455 • Greatest number of visitors from: GB, US, Spain, Thailand, Ukraine
  53. 53. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years SHARETIME MAGAZINE WEBSITE Sharetime March 2013 - February 2014 • Total number of visitors: 78,776 • Total number of unique visitors: 29,955 Average visitors per month: 6,500 • Greatest number of visitors from: US, GB, Ukraine, Russia, Poland
  54. 54. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years FACEBOOK/TWITTER February 2014 • FACEBOOK: 214 Followers • TWITTER: 90+ Followers
  55. 55. TATOC Annual Conference 2014 – Together We Can Annual Conference 2014 Celebrating 25 Years There might be challenges: WILL

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