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Flyingeese
Branding, design and
communications with impact
Flyingeese
Case study
Background
At the heart of Flyingeese is a team of ambitious entrepreneurs,
obsessed with cycling, who wanted to create the ultimate cycling
experience in the Mediterranean.
We kicked off this project with a brand workshop to help this team define their audience
and articulate their ambitions. This gave us what we needed to develop the name, a set of
key messages and a creative concept which everyone loved.
Once approved, we moved into developing a responsive website with the ability to
take bookings. We also designed the new Flyingeese clothing range and suite of
communications and marketing materials.
The team has embraced the brand and can be seen sporting the new clothing range on site
and across social media. Feedback from their clients and cycling teams has been amazing
and they are successfully taking reservations for 2016 and 2017.
www.flyingeese.co.uk
Brand Remedy impressed us with
their enthusiasm for the business
and their ability to share our vision.
They have translated our idea into
a fully realised brand identity and
website – without breaking the bank!
The team have worked tirelessly to
provide us with a recognisable and
professional brand which is not only
representative of our business but
also something we are incredibly
proud of.
Jeff Jones, Director
Flyingeese
www.flyingeese.co.uk
Brand proposition:
We provide the ultimate cycling experience. Committed to excellence,
we attract like-minded groups to ride stunning mediterranean terrain,
with expert support in luxurious surroundings.
Core values:
Obsession
Obsessed with providing an exceptional cycling
experience.
Pursuit
Unwavering in our quest for excellence.
Trust
Trust in each other to create a great experience.
Team
Like-minded people sharing a team ethos.
Smile
A positive outlook, always.
Brand proposition & core values
Company name:
Flyingeese
Strapline:
Ride Well
Name & Strapline
Logo
Photography
Typography
Primary typeface
DIN Condensed Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890£$€%&?!
DIN Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890£$€%&?!
DIN Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890£$€%&?!
THE ULTIMATE
CYCLING EXPERIENCE
Our obsessive passion for cycling inspires us to
create unforgettable experiences. Powered by
performance; discover dramatic landscapes, open
roads, push boundaries and make new friends.
Connect with the charm and untouched beauty
of the Algarve, enjoy vibrant regional flavours in
luxurious surroundings.
Colour palette
Primary
Secondary
A unique brand world
BIRDS OF
A FEATHER
RIDE TOGETHER
Website
Call now: 020 8940 6050
BIRDS OF
A FEATHER
RIDE TOGETHER
We provide the ultimate cycling experience. Committed to excellence,
we attract like-minded groups to ride stunning mediterranean terrain,
with expert support in luxurious surroundings. More
RIDE WELL WITH FLYINGEESE
ABOUT US ACCOMMODATION RIDE EXPERIENCE TRAVEL ESSENTIALS AVAILABILITY & BOOKING
Home / Gallery / Blog / FAQs / Contact us
VAILABILITY&BOOKING
Home
About Us
Accommodation
Ride Experience
Travek Essentials
Availability & Booking
USEFUL LINKS OTHER LINKS SUBSCRIBE TO OUR NEWSLETTER CONNECT WITH US
FAQS
Gallery
Terms & Conditions
Accessibility
Sitemap
Cookie consent
Call now: 020 8940 6050
BIRDS OF
A FEATHER
RIDE TOGETHER
We provide the ultimate cycling experience. Committed to excellence,
we attract like-minded groups to ride stunning mediterranean terrain,
with expert support in luxurious surroundings. More
What is the cycling
experience? More
Read about our
accommodation More
RIDE WELL WITH FLYINGEESE
RIDE
WELL
GREAT
PICTURES
BIKE HIRE LATEST
NEWS
AVAILABILITY
& BOOKING
RELAX
WELL
Email address
Submit
ABOUT US ACCOMMODATION RIDE EXPERIENCE TRAVEL ESSENTIALS AVAILABILITY & BOOKING
Home / Gallery / Blog / FAQs / Contact us
AVAILABILITY&BOOKING
Mobile version
RiDe Well
WiTH flYinGeese
Our obsessive passion for cycling inspires
us to create unforgettable experiences.
Powered by performance, discover dramatic
landscapes, open roads, push boundaries
and make new friends. Connect with the
charm and untouched beauty of the Algarve,
enjoy vibrant regional flavours in luxurious
surroundings. More
Discover the Flyingeese experience.
More
Enjoy luxurious accommodation.
More
RiDe Well
RelAX Well
enjoy vibrant regional flavours in luxurious
surroundings. More
Discover the Flyingeese experience.
More
Enjoy luxurious accommodation.
More
RiDe Well
RelAX Well
GAlleRY
OUR bikes
nUTRiTiOn
AVAilAbiliTY
& bOOkinG
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Sed vel pharetra est. Nam
commodo pretium mauris, non consectetur
nibh sodales et.
sTeP 01: cHOOse A leVel
sTeP 02: cHOOse A Week
Select level
Arrival / Departure Select
01 Saturday 21 May 2016
Saturday 28 May 2016
02 Saturday 01 June 2016
Saturday 08 June 2016
03 Saturday 16 June 2016
Saturday 23 June 2016
04 Saturday 01 July 2016
Saturday 08 July 2016
05 Saturday 16 July 2016
Saturday 23 July 2016
06 Saturday 01 August 2016
Saturday 08 August 2016
07 Saturday 16 August 2016
Saturday 23 August 2016
08 Saturday 01 September 2016
Saturday 08 September 2016
09 Saturday 16 September 2016
Saturday 23 September 2016
10 Saturday 01 October 2016
Saturday 08 October 2016
Key: Week Unavailable
Clothing
Brand Remedy
7 Blake Mews, Kew Gardens, Surrey, TW9 3GA
www.brandremedy.com
Call
+44 (0)20 8940 6050
Email
michelle@brandremedy.com
richard@brandremedy.com
Your journey starts here

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BR-CS-Flyingeese

  • 2. Flyingeese Case study Background At the heart of Flyingeese is a team of ambitious entrepreneurs, obsessed with cycling, who wanted to create the ultimate cycling experience in the Mediterranean. We kicked off this project with a brand workshop to help this team define their audience and articulate their ambitions. This gave us what we needed to develop the name, a set of key messages and a creative concept which everyone loved. Once approved, we moved into developing a responsive website with the ability to take bookings. We also designed the new Flyingeese clothing range and suite of communications and marketing materials. The team has embraced the brand and can be seen sporting the new clothing range on site and across social media. Feedback from their clients and cycling teams has been amazing and they are successfully taking reservations for 2016 and 2017. www.flyingeese.co.uk Brand Remedy impressed us with their enthusiasm for the business and their ability to share our vision. They have translated our idea into a fully realised brand identity and website – without breaking the bank! The team have worked tirelessly to provide us with a recognisable and professional brand which is not only representative of our business but also something we are incredibly proud of. Jeff Jones, Director Flyingeese www.flyingeese.co.uk
  • 3. Brand proposition: We provide the ultimate cycling experience. Committed to excellence, we attract like-minded groups to ride stunning mediterranean terrain, with expert support in luxurious surroundings. Core values: Obsession Obsessed with providing an exceptional cycling experience. Pursuit Unwavering in our quest for excellence. Trust Trust in each other to create a great experience. Team Like-minded people sharing a team ethos. Smile A positive outlook, always. Brand proposition & core values
  • 7. Typography Primary typeface DIN Condensed Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890£$€%&?! DIN Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890£$€%&?! DIN Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890£$€%&?! THE ULTIMATE CYCLING EXPERIENCE Our obsessive passion for cycling inspires us to create unforgettable experiences. Powered by performance; discover dramatic landscapes, open roads, push boundaries and make new friends. Connect with the charm and untouched beauty of the Algarve, enjoy vibrant regional flavours in luxurious surroundings.
  • 9. A unique brand world BIRDS OF A FEATHER RIDE TOGETHER
  • 10. Website Call now: 020 8940 6050 BIRDS OF A FEATHER RIDE TOGETHER We provide the ultimate cycling experience. Committed to excellence, we attract like-minded groups to ride stunning mediterranean terrain, with expert support in luxurious surroundings. More RIDE WELL WITH FLYINGEESE ABOUT US ACCOMMODATION RIDE EXPERIENCE TRAVEL ESSENTIALS AVAILABILITY & BOOKING Home / Gallery / Blog / FAQs / Contact us VAILABILITY&BOOKING Home About Us Accommodation Ride Experience Travek Essentials Availability & Booking USEFUL LINKS OTHER LINKS SUBSCRIBE TO OUR NEWSLETTER CONNECT WITH US FAQS Gallery Terms & Conditions Accessibility Sitemap Cookie consent Call now: 020 8940 6050 BIRDS OF A FEATHER RIDE TOGETHER We provide the ultimate cycling experience. Committed to excellence, we attract like-minded groups to ride stunning mediterranean terrain, with expert support in luxurious surroundings. More What is the cycling experience? More Read about our accommodation More RIDE WELL WITH FLYINGEESE RIDE WELL GREAT PICTURES BIKE HIRE LATEST NEWS AVAILABILITY & BOOKING RELAX WELL Email address Submit ABOUT US ACCOMMODATION RIDE EXPERIENCE TRAVEL ESSENTIALS AVAILABILITY & BOOKING Home / Gallery / Blog / FAQs / Contact us AVAILABILITY&BOOKING
  • 11. Mobile version RiDe Well WiTH flYinGeese Our obsessive passion for cycling inspires us to create unforgettable experiences. Powered by performance, discover dramatic landscapes, open roads, push boundaries and make new friends. Connect with the charm and untouched beauty of the Algarve, enjoy vibrant regional flavours in luxurious surroundings. More Discover the Flyingeese experience. More Enjoy luxurious accommodation. More RiDe Well RelAX Well enjoy vibrant regional flavours in luxurious surroundings. More Discover the Flyingeese experience. More Enjoy luxurious accommodation. More RiDe Well RelAX Well GAlleRY OUR bikes nUTRiTiOn AVAilAbiliTY & bOOkinG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vel pharetra est. Nam commodo pretium mauris, non consectetur nibh sodales et. sTeP 01: cHOOse A leVel sTeP 02: cHOOse A Week Select level Arrival / Departure Select 01 Saturday 21 May 2016 Saturday 28 May 2016 02 Saturday 01 June 2016 Saturday 08 June 2016 03 Saturday 16 June 2016 Saturday 23 June 2016 04 Saturday 01 July 2016 Saturday 08 July 2016 05 Saturday 16 July 2016 Saturday 23 July 2016 06 Saturday 01 August 2016 Saturday 08 August 2016 07 Saturday 16 August 2016 Saturday 23 August 2016 08 Saturday 01 September 2016 Saturday 08 September 2016 09 Saturday 16 September 2016 Saturday 23 September 2016 10 Saturday 01 October 2016 Saturday 08 October 2016 Key: Week Unavailable
  • 13. Brand Remedy 7 Blake Mews, Kew Gardens, Surrey, TW9 3GA www.brandremedy.com Call +44 (0)20 8940 6050 Email michelle@brandremedy.com richard@brandremedy.com Your journey starts here