We know that you struggle to trust your data for business decision making and that achieving data integrity – data with accuracy, consistency, and context – is a business imperative for organizations. That is why you need to gain insights based on location. It’s tempting to think of geocoding as a simple conversion process of inputting a street address and receiving coordinates in return. In reality, geocoding is a complex process with many potential pitfalls. If you are unaware of these, you may generate inaccurate geocodes and not even realize they are wrong. This could have a major impact on your business outcomes. Geocoding provides the greatest lift to your business strategy when you can trust the results and operationalize your addresses. In this on-demand webinar, geocoding expert, Darby McMillen discusses how properly cleansing, standardizing, and validating an address ensures your data can be trusted to be accurately located and enriched with the information you need to make critical decisions.

1. Geocoding Best Practices
Sophisticated Matching + Quality Data
= Superior Results
Darby McMillen, Sr. Sales Engineer - Location Intelligence

2. Housekeeping
2
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Recording and slides
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3. The global leader in data integrity
Trust your data. Build your possibilities.
Our data integrity software and data enrichment products
deliver accuracy and consistency to power confident
business decisions.
Brands you trust, trust us
Data leaders partner with us
of the Fortune 100
90
Customers in more than
100
2,000
employees
customers
12,000
countries

4. Today’s Objectives
• Geocoding Basics Review
• Address Matching
• Location Accuracy
• Common Geocoding Errors
• Geocoding Metadata
• Business Impact
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5. 100%
of organizations
interviewed struggle
to trust to their data
68% struggle with data quality
and/or data governance
29% struggle with data literacy
in leadership and across the org
Businesses don’t
trust their data
Our team spent 100s of hours interviewing
and surveying customers & partners
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6. Data integrity is…
data with maximum
accuracy, consistency,
and context for confident
business decision-making
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7. Connect today’s
infrastructure with
tomorrow’s technology
to unlock the potential of
all your enterprise data
Integrate
Understand your data and
ensure it is accurate,
consistent and complete
for confident
business decisions
Verify
Analyze location data for
enhanced and
actionable business
insights that drive
superior outcomes
Locate
Power enhanced decision
making with expertly
curated, up-to-date
business, location, and
consumer data
Enrich
D A T A I N T E G R I T Y
Better data, better decisions, better outcomes
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8. What is geocoding?
Geocoding is the process of transforming a
description of a location (likely an address)
to a location.
Combination of software and data perform
2 primary tasks:
• Match an address
• Return a location
Important: Geocoding is a means to an end!
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9. Location Accuracy
Location Accuracy is the precision at which an “address” can be associated
to a location.
Levels include:
• Address/Point
• Building – on the building
• Parcel – center of a parcel/property
• Street – interpolation along a street segment
• Postal – center of a postal area
• Geography – center of a geographic area
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10. What point does your business demand?
Unit Address Point
Building Centroid
Parcel Centroid
Street Centroid
Street Interpolated

11. Address matching 101
Cleanse
Eliminate whitespace,
unexpected characters, etc.
Normalize
Standard format and
terminology
Parse
Break into component
parts
Match
Identify candidate
addresses
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Address matching is the process of identifying candidates (likely matches) for a given address
within a referential dataset.

12. Matching: How well does your geocoder
handle incomplete input data?
Mesilla Valley Mall 88011
Input Address Output
700 S Telshor Blvd
Las Cruces, NM 88011-4669
W399S6012 CRZ WI53118
Input Address Output
W399S6012 COUNTY ROAD Z
Dousman, WI 53118-9543
1053 Thornton Lake 97321
Input Address Output
1053 NW West Thornton Lake Dr NW
Albany, OR 97321-1352
1 100 #1 10025
Input Address Output
1 W 100th Street, Frnt 1
New York, NY 10025-4857
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13. Demo

14. Deployment Options
Precisely Spectrum Geocoding is embedded across many product areas.
Server Embedded Inside Solution Cloud & SaaS Desktop
Spectrum
technology
platform
Cloud Native/
Big Data
Precisely APIs
Software
Developer Kits
(SDKs)
Spectrum
OnDemand
MapMarker MapInfo Pro
Spectrum
Global
Geocoding
Spectrum
Geocoding for
Big Data (SDK)
Multiple API’s
available: e.g.
Geocode
Spectrum
Global
Geocoding SDK
A cloud solution
supporting many
applications
& processes
SaaS with
a User
Interface
Uses same geocoding
engine from within
MapInfo Pro
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15. Geocoding Best Practices Webinar Series
Topic 1 Topic 2 Topic 3
register now!today
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16. Questions

17. Thank you