The document discusses the critical role of unique IDs in location master data management. It describes how using a unique, persistent ID like PreciselyID can eliminate location ambiguity and errors by effectively linking locations across business systems. It then provides examples of how PreciselyID can streamline data management tasks like matching, processing, propagating IDs, looking up attributes, and exchanging data without transmitting personal information. Finally, it suggests how PreciselyID enables data enrichment and analytics to drive business processes and decision making.

1. The Critical Role of
Unique ID’s in
Location Master
Data Management
Darby McMillen, Senior Solution Engineer
Nathan Pinder, Geocoding Product Manager

2. The global leader in data integrity
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of the Fortune 100
90
Customers in more than
100
2,000
employees
customers
12,000
countries

3. Connect today’s
infrastructure with
tomorrow’s technology
to unlock the potential of
all your enterprise data
Integrate
Understand your data and
ensure it is accurate,
consistent and complete
for confident
business decisions
Verify
Analyze location data for
enhanced and
actionable business
insights that drive
superior outcomes
Locate
Power enhanced decision
making with expertly
curated, up-to-date
business, location, and
consumer data
Enrich
The four elements of data integrity
D A T A I N T E G R I T Y

4. “For every minute spent in
organizing, an hour is
earned”
Benjamin Franklin, Inventor, Statesman
4

5. Master Location Data with PreciselyID
WHAT IS IT: Best-in-class Address Point geocoding dataset that is built, owned and maintained by Precisely
Build Data
Merge
De-dup
Standardize
Data Management
Data Exchange
Data Enrichment
Analytics
Assign
PreciselyID

6. • There are millions of similar addresses within the United States
• While address matching software is very good, it’s never
perfect
• Location ambiguity can lead to missed opportunity, manual
processing and errors in decision making.
• A unique, persistent ID is a must have for effectively linking
locations across business systems.
• The PreciselyID can be appended to your own book of
addresses through our MLD geocoding data
PreciselyID – A unique and trusted ID for addresses
Eliminate the guesswork in identifying properties
Addresses change.
The PreciselyID does not.

7. Keep addresses up to date by storing the PreciselyID,
then performing a reverse PreciselyID lookup to obtain
the latest address
• Eliminate matching errors
• Avoid match processing requirements
• Rapid data attribute lookup
Data Management
PreciselyID
Eliminate
matching
errors
Reduce
processing
requirements
Propagate
ID across
systems
Look up
additional
attributes
Streamline
data
conflation

8. Use IDs to exchange address data and not the address
itself.
• Avoid moving PII data associated with address data
• Erroneous emails and/or stolen laptops no longer
represent a serious security breach
Data Exchange
When exchanging data by ID, the address can only
be derived by a system with access to the ID lookups.

9. PreciselyID enables the combination of datasets
with pre-processed reference data. All it takes is
a simple lookup, no address matching or spatial
calculations required.
• Points of Interest
• Dynamic weather
• Consumer data
• Crime index
• Neighborhoods
• Postcodes/Administrative boundaries
Data Enrichment

10. 3rd Party
data
Enriched data serves as a foundation for
analytics that drive business processes and
decision making.
• Pre-score an entire market area
• Where to invest/divest resources
• Sales and Marketing optimization
• Detect fraud
• Build better pricing models
• Understand aggregated risk
Data Analytics
Business
Insight
Tableau
Netsuite
Salesforce

11. Use Case/Demonstration

12. Use Case: Insurance – Risk Analysis
Precisely ID enables insurers to streamline the
underwriting process by appending insightful attribute
data, accurately identifying concentrated areas of risk,
and providing the ability to easily join disparate
datasets.
• Property Attributes
• Dynamic Weather
• Consumer Data
• Crime Index
• Wildfire/Flood Risk
• Points of Interest

13. Q&A