Geocoding Best Practices: Taking an Address-Centric Approach
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As an essential step in achieving data integrity, geocoding is the complex process of standardizing, cleansing, validating an address, and adding geographic coordinates. By using the geocode to operationalize an address, you can begin to analyze the location and enrich business data to gain trusted insights. View this on-demand webinar to explore how geocoding is core to business and location analytics. During this webinar you will learn how: • Operationalizing an address generates stronger location intelligence • Geocoding match rates impact your business • Data quality intersects with location intelligence
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Geocoding Best Practices: Taking an Address-Centric Approach
- 1. Geocoding Best Practices Taking an Address-Centric Approach Daniel Tatro, Subject Matter Expert - Location Intelligence Kim Deal, Product Marketing Manager
- 2. Housekeeping Webinar Audio • Today’s webinar audio is streamed through your computer speakers • If you need technical assistance with the web interface or audio, please refresh your browser window – Chrome is recommended Questions Welcome • Submit your questions at any time during the presentation using the Q&A box Recording and slides • This webinar is being recorded. You will receive an email following the webinar with a link to the recording and slides
- 3. The global leader in data integrity Trust your data. Build your possibilities. Our data integrity software and data enrichment products deliver accuracy and consistency to power confident business decisions. Brands you trust, trust us Data leaders partner with us of the Fortune 100 90 Customers in more than 100 2,000 employees customers 12,000 countries
- 4. Today’s Objectives • Introduction to Data Integrity • Geocoding Basics • Address Matching • Location Accuracy • Business Impact • Enrichment • Getting Started 4
- 5. 100% of organizations interviewed struggle to trust to their data 68% struggle with data quality and/or data governance 29% struggle with data literacy in leadership and across the org Businesses don’t trust their data Our team spent 100s of hours interviewing and surveying customers & partners 5
- 6. Data integrity is… data with maximum accuracy, consistency, and context for confident business decision-making 6
- 7. Connect today’s infrastructure with tomorrow’s technology to unlock the potential of all your enterprise data Integrate Understand your data and ensure it is accurate, consistent and complete for confident business decisions Verify Analyze location data for enhanced and actionable business insights that drive superior outcomes Locate Power enhanced decision making with expertly curated, up-to-date business, location, and consumer data Enrich D A T A I N T E G R I T Y Better data, better decisions, better outcomes 7
- 8. What is geocoding? 8 • Geocoding is the process of transforming a description of a location (likely an address) to a location. • Combination of software and data perform 2 primary tasks: • Match an address • Return a location • Important: Geocoding is a means to an end!
- 9. Enrichment, context, insight Address Centric • Is this address a primary or secondary? • What tax parcels share this address? • What businesses operate at this address? Spatial Enrichment • What is this location near? • What city or town contains this location? • What geohash represents this location? 9 123 Main Suite 1 Suite 2 Purple Bank Purple Coffee In City Near Store Hash a2b3
- 10. Address matching 101 Cleanse Eliminate whitespace, unexpected characters, etc. Normalize Standard format and terminology Parse Break into component parts Match Identify candidate addresses 10 Address matching is the process of identifying candidates (likely matches) for a given address within a referential dataset.
- 12. Location Accuracy Location Accuracy is the precision at which an “address” can be associated to a location. Levels include: • Address/Point • Building – on the building • Parcel – center of a parcel/property • Street – interpolation along a street segment • Postal – center of a postal area • Geography – center of a geographic area 12
- 14. Business Impact (illustration of) Uplift – old error, new customer False Positive (not good) False Negative (not bad) $ 14
- 15. Add context and improve downstream analytics for better business decisions Data w/ PreciselyID Risk data Property attributes Points of interest Demographic data PreciselyID Building footprints Boundaries Risk assessment Pricing Underwriting Customer acquisition Fraud detection Agent Inform downstream analytics Operationalized address Address
- 16. Deployment Options Precisely Spectrum Geocoding is embedded across many product areas. Server Embedded Inside Solution Cloud & SaaS Desktop Spectrum technology platform Cloud Native/ Big Data Precisely APIs Software Developer Kits (SDKs) Spectrum OnDemand MapMarker MapInfo Pro Spectrum Global Geocoding Spectrum Geocoding for Big Data (SDK) Multiple API’s available: e.g. Geocode Spectrum Global Geocoding SDK A cloud solution supporting many applications & processes SaaS with a User Interface Uses same geocoding engine from within MapInfo Pro 16
- 17. Geocoding Best Practices Webinar Series Topic 1 Topic 2 Topic 3 register now!today
- 18. Questions
- 19. Thank you
Editor's Notes
- Since the launch of the Precisely brand, our team has spent hundreds of hours interviewing and surveying Precisely customers, our business and technology partners, and industry analysts. We wanted to understand the struggles that today’s businesses face in trusting their data. And we wanted to learn how business and IT dynamics are shifting… and where organizations anticipate their next data challenges will be. What we heard from the customers we interviewed, a subset of which you see here, is that 100% of organizations struggle to consistently trust their data for decision-making. They shared that you wrestle with issues of data quality, timeliness, and governance. And they said that context is becoming more and more critical… yet it’s extremely difficult to achieve. In fact, we heard from one customer that their ability to trust data is often more dependent on knowing who the data came from, than on truly understanding the data itself. Through these customer conversations it became clear that data integrity – built on accuracy, consistency, and the all-important aspect of context – is an imperative for businesses in all industries.
- And that’s why we at Precisely are focused on delivering data integrity in a new and different way. There has been no consistent definition of data integrity that the market all uses, and the definitions out there often focused on collections of technical capabilities related to data quality. But that is not good enough. Today’s businesses need a definition of data integrity based on their need for data that is not just accurate and consistent, but is also rich in context. And that’s why Precisely has redefined data integrity as data with maximum accuracy, consistency, and context for confident business decision-making.