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Efficiently Incorporating Data Enrichment into Business Operations for More Informed Decision

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Efficiently Incorporating Data Enrichment into Business Operations for More Informed Decision

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Abstract / Description:
Your ability to make confident decisions based on all the factors in the world around you relies on accurate data filled with context.
In this webinar, we will explore how to derive context for business processes through geo addressing, data enrichment, and spatial analytics.
Watch today to learn:
How context supports better risk assessment, improved customer engagement, and better decision makingWhy working with addresses data is difficult and how Precisely is making it easier through geo addressing, data enrichment, and spatial analyticsTechniques for building data integrity with accuracy and context through location intelligence

Abstract / Description:
Your ability to make confident decisions based on all the factors in the world around you relies on accurate data filled with context.
In this webinar, we will explore how to derive context for business processes through geo addressing, data enrichment, and spatial analytics.
Watch today to learn:
How context supports better risk assessment, improved customer engagement, and better decision makingWhy working with addresses data is difficult and how Precisely is making it easier through geo addressing, data enrichment, and spatial analyticsTechniques for building data integrity with accuracy and context through location intelligence

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Efficiently Incorporating Data Enrichment into Business Operations for More Informed Decision

  1. 1. Efficiently Incorporating Data Enrichment into Business Operations for More Informed Decisions
  2. 2. Efficiently Incorporating Data Enrichment into Business Operations for More Informed Decisions 2 Moderator Harvey Blenkarne Sales Enablement Manager Moderator Carmen Adame Product Marketing Manager Speaker Clarence Hempfield SVP, Product Management Location Intelligence Speaker Andy Bell VP, Product Management Enrich
  3. 3. The elements of data integrity Modernize your infrastructure for the cloud, eliminate data siloes, and automate business processes Build data governance and quality into your data-centric processes to ensure accuracy and consistency Leverage the location information inherent in your data for more sophisticated analytics and actionable insights Complement your core business data with expertly curated datasets to add critical context and increase value Create seamless, personalized and omnichannel communications on any medium, anytime Integrat e Verify Locate Enrich Engage 3
  4. 4. Location intelligence & data enrichment provide context – an essential element of data integrity 4
  5. 5. Context supports better, faster decision-making Better risk assessment Pre-scoring of addresses for underwriting for insurance and financial services Single view of customer across the organization Improved customer engagement Accuracy in location and identity Better decision making 5 5
  6. 6. 6 Customer benefits: • Data is easily consumed and trusted for use in their business • Resources can focus on business processes rather than on prepping data • Consistent use of data across business processes Different mailing standards, for example: • Common U.S. addresses can have 13 attributes • 300+ address attributes to consider around the world Different purposes require a unique approach to standardization and verification Working with addresses is hard! Geocoding Mailability Deliverability Serviceability
  7. 7. Three core capability areas Geo Addressing Verify, standardize, cleanse, and geocode addresses to unlock valuable context for more informed decision-making Enrich your business data with expertly curated datasets containing thousands of attributes for faster, confident decisions Data Enrichment Derive and visualize spatial relationships hidden in your data to reveal critical context for better decisions Spatial Analytics 7 7
  8. 8. 8 Building data integrity with accuracy and context Enterprise Data Sources Enterprise Business Systems Enterprise applications BI dashboards Analytics tools Precisely industry applications AI/ML Precisely data enrichment and location intelligence Choose to add context by verifying, standardizing, and cleansing addresses; enriching data with over 9000 attributes across 400 datasets; and/or expose new relationships through spatial analytics Increase accuracy & context of data from any enterprise data source to deliver new insights Deliver trusted, contextualized data to business users when and where it’s needed through queries, visualizations, or API calls CRM Billing ERP Business Intelligence Data warehouse Workforce management Query Visualize API 1 2 3 • Verify, standardize, & cleanse addresses • Assign hyper- accurate location coordinates – or start with a lat/long and return an address • Accurately assign a PreciselyID to each location Geo Addressing • 9000 attributes across 400 datasets • Standard data: boundaries, points of interest, property attributes, and more • Dynamic data: demographic movement and weather changes over time • Create & expose derivative attributes based on enriched location data • Query and aggregate data based on distance, geometry, density, and more • Expose insights through dashboards and map-based visualizations Spatial Analytics Data Enrichment
  9. 9. 9 Geo Addressing Master Location Data (MLD), our best-in-class reference data, now available in 11 countries with more to come! • US • Canada • UK • Ireland • France • Belgium • the Netherlands • Luxembourg • Sweden • Finland • Singapore • Germany (coming soon) Assign the PreciselyID to addresses to quickly join attributes from Precisely’s data enrichment portfolio Deliver solutions based on IT preference: cloud infrastructure, on-premises, and/or SaaS Geo addressing solutions for 250+ countries and territories Informing the widest array of business problems • Mailability • Deliverability • Serviceability • Geocoding Global Coverage Hyper-accurate Location Fast Data Enrichment Flexible Deployment One solution for address autocompletion, verification, and geocoding capabilities delivering relevant context for more informed decisions
  10. 10. Geo Addressing 10 Leading the market in: • Performance • Precision • Automating and accelerating high value decision- making using the PreciselyID and enrichment data • Solutions fit for any project or budget What to look forward to: • Data Integrity Suite – Geo Addressing Module • Expanded MLD and PreciselyID country coverage • Continued evolution of the engine to support emerging business problems 10
  11. 11. Data Enrichment – A global product portfolio Addresses & Property Verified and validated address and property data for map display and analytics Boundaries Administrative, community, and industry-specific boundaries for data enrichment and territory analysis Demographics Demographic and consumer context data for better understanding people and behavior Points of Interest Detailed business, leisure, and geographic features for location and competitive intelligence Streets Robust street-level data for mapping, analysis, routing, and geocoding Risk Natural hazard boundaries related to flood, fire, earthquakes, and weather 11 Expertly curated datasets containing thousands of attributes for faster, confident decisions
  12. 12. Uniquely positioned to address data enrichment needs 12 Global coverage location enrichment data. Our portfolio includes: • 400+ datasets • 250+ countries and territories • 100s of millions of data points Datasets that are interoperable and are managed to quality standard, with consistent documentation, and support e.g. • Property Graph • Market and Community Link Ability to enrich with dynamic data (Dynamic Weather and Dynamic Demographics) • Data that includes time as a dimension • Creating insights from data that is updated at regular and short time intervals (e.g. 5 min) Data experience through deep-domain expertise • Adding data through, development, partnerships, and acquisitions Best-in-class addressing and property datasets with a unique and persistent ID • Link Precisely and customer address, buildings, demographics, risk, and more data using the PreciselyID, a unique and persistent location identifier
  13. 13. Data Enrichment 13 What to look forward to: • PreciselyID available on more datasets internationally as we expand our coverage o Currently available in US and Australia o Available soon in Canada, France, UK, Benelux • Data Enrichment in the Data Integrity Suite o Easier access to data via new Data APIs o Enrichment-as-a-Service 13
  14. 14. 14 Spatial Analytics Integrate and share location into any workflow revealing complex relationships for more informed decisions Fast and easy to deploy with an open architecture and scalable solutions Deliver based on IT preference: cloud infrastructure, on-premises, and/or SaaS Recognized industry leader in location intelligence platforms with deep domain expertise helping our customers quickly see a return on their investment (ROI) Rapidly derive and expose new relationships hidden in your data supporting: • operational processes • analytical processes • business applications Quickly share information through visualization and web-based mapping capabilities enabling self- service applications for faster decision making Reveal New Context Spatial Data Management Flexible Deployment Industry Leader Derive and visualize spatial relationships hidden in your data to reveal critical context for better decisions
  15. 15. Spatial Analytics 15 Leading the market in: • Performance and scalability • Ease of use • Facilitating high-value decision-making • Flexible deployments o On-premises o Cloud infrastructure o SaaS What to look forward to: • Data Integrity Suite – Spatial Analytics Module • Expansion of our SaaS offerings • Expanded support of movement data focused on helping clients quickly draw insights 15
  16. 16. Leveraging Location Data for Residential Real Estate Success SUCCESS STORY CHALLENGES • Needed to develop and launch advanced internet applications and services rapidly • Required extensive expansion of location and property data beyond in-house sources • Data quality and currency were paramount “It was clear from the onset that relying only upon in- house generated, proprietary data would severely limit what could be delivered.” Kit Edwards, Director of Data Analytics Keller Williams SOLUTION • Integration of spatial analytics capabilities with property and demographic data ABOUT THE COMPANY • Keller Williams (KW) is a global leader in residential real estate • Technology-focused developer of Internet-enabled real estate solutions • KW’s future depends upon access to trusted, hyper-accurate location data BENEFIT • New Internet-native real estate platform developed and deployed in just months • Agents and customers benefit from extensive and accurate property search and profiling • Data quality and consistency across data categories ensures accurate, useful results that support agent success and customer trust while building brand reputation
  17. 17. CHALLENGE Current model was underperforming and created risk for expansion plans Improving Site Selection Spatial Analytics, Enrich data, & Consulting Services SUCCESS STORY SOLUTIONS • Spatial Analytics: Spectrum Spatial Insights, TrueView, LI APIs (Routing) • Geo Addressing: LI APIs (Geocoding) • Enrich: Base Demographics, CAMEO Segmentation, and StreetPro Traffic • Precisely consulting services: Site selection expertise and solution-specific mobility data Needed to reduce risk and maximize the potential when opening new stores BUSINESS VALUE • Reduced time for site selection sign off process • Single “Source of Truth” across a wide stakeholder group with all information in a single repository, Spectrum Spatial Insights • Avoid bad decisions and inform better ones – each site costs +$1m-$10m Major UK Food & Beverage Retailer 17
  18. 18. Key takeaways SUCCESS Provide context and visibility into previously hidden insights using streamlined, scalable data enrichment solutions to solve complex business problems. CHALLENGE Operationally efficient processes using international addresses are often challenging to achieve. Precisely’s domain expertise ensures accuracy and consistency. PARTNER Prepping and integrating data takes time and expertise. The most demanding clients rely on Precisely to engineer, source, and maintain address and enrichment solutions. 18
  19. 19. Questions?
  20. 20. Thank you!

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