Infogroup Interactive

1,363 views

Published on

IGI general review of services and solutions.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,363
On SlideShare
0
From Embeds
0
Number of Embeds
114
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Infogroup Interactive

  1. 1. Infogroup Interactive August, 2010
  2. 2. <ul><li>Who Is Infogroup? </li></ul><ul><li>Infogroup is the leading provider of data driven and interactive resources that enables targeted sales, effective marketing , CRM strategy and insightful research solutions. </li></ul>
  3. 3. Our Value to You <ul><li>Integrated Marketing Solutions </li></ul>● B2B data ● B2B credit data ● Consumer data ● Demographics ● Vertical Files ● Overlaid buying behavior ● Psychographics ● Firmagraphic ● Merge Purge ● NCOA ● Do Not Mail ● E-mail ● Mobile ● Social Media ● Phone ● Mail ● Customer profitability & purchase propensity scores ● Loyalty scores ● Satisfaction analysis Customer/ Market Research Data Acquisition Data Enhancement Processing Delivery Channel Database Management Data Analytics ● CRM Database ● Marketing database ● Loyalty programs ● Segmentation ● Customer Intelligence ● Competitor Intelligence Consistent improvement through marketing and business intelligence Infogroup
  4. 4. Global Reach <ul><ul><li>Power the top 5 Internet search engines </li></ul></ul><ul><ul><li>90% of mapping systems and in-car navigation systems use our data to power their service </li></ul></ul><ul><ul><li>Partner with CNN on the CNN/Opinion Research Poll </li></ul></ul><ul><ul><li>Deploy 30 billion e-mails annually on behalf of clients </li></ul></ul><ul><ul><li>We service 85% of the FT 100 companies </li></ul></ul>We already interact with you almost everyday
  5. 5. Consumer Database Sources (Current Focus Areas) Over 3.5 Billion Input Records Annually Consumers Database Mail Order Buyers, Responders, Warranty Data Drivers Licenses Automotive Data Aggregate List Statistics Voter Registration Lists Telephone Directories White Pages Real Estate Data Tax Assessor and Deed Information Public Records Lifestyle Data Census Data Credit Card Transaction Data Cell Phone Partner Data Social Media Influencers and Profiles <ul><ul><li>Product & Purchase Data </li></ul></ul><ul><ul><li>(750MM purchase transactions in the last 24 months) </li></ul></ul><ul><ul><li>122MM Permission Based Cell Phones </li></ul></ul><ul><ul><ul><li>100+ Lifestyle Categories, </li></ul></ul></ul><ul><ul><ul><li>1.5 Billion Indicators </li></ul></ul></ul>
  6. 6. Quality Data Drives Success <ul><li>Infogroup’s data driven resources </li></ul><ul><ul><li>Top priority is high-quality, accurate information </li></ul></ul><ul><ul><ul><li>Global data </li></ul></ul></ul><ul><ul><ul><li>Business data </li></ul></ul></ul><ul><ul><ul><li>Consumer data </li></ul></ul></ul><ul><ul><ul><li>Vertical data </li></ul></ul></ul><ul><ul><li>Data hygiene and data enhancement </li></ul></ul><ul><ul><li>Web-based prospecting and reference tools </li></ul></ul><ul><ul><li>CRM and Database Management </li></ul></ul><ul><ul><ul><li>Increase Campaign Effectiveness </li></ul></ul></ul><ul><ul><ul><li>Improve Campaign Response / Cross-Sell </li></ul></ul></ul><ul><ul><ul><li>Lower Cost of Acquiring new Customer </li></ul></ul></ul><ul><ul><ul><li>Optimize Time to Market </li></ul></ul></ul><ul><ul><ul><li>Understand your Customer Spend </li></ul></ul></ul>
  7. 7. Multi-Channel Capabilities <ul><li>Infogroup’s interactive resources – facilitate your multi-channel marketing through: </li></ul><ul><ul><li>Allows you to reach businesses and consumers at home, at work and online </li></ul></ul><ul><ul><li>Help you deepen relationships with your customers </li></ul></ul><ul><ul><li>Provide insight about who you’re targeting </li></ul></ul><ul><ul><li>Analyze sales and marketing results in real time </li></ul></ul>
  8. 8. Broad Experience Retail Publishing Financial services Travel Business Products Consumer Services
  9. 9. Why Infogroup? <ul><li>Investing your dollars wisely </li></ul><ul><ul><li>Protect your brand identity </li></ul></ul><ul><ul><li>Increase the quality of your corporate assets </li></ul></ul><ul><ul><li>Optimize your ROI for your marketing spend </li></ul></ul><ul><ul><li>Understand your customer to drive LTV </li></ul></ul><ul><ul><li>Increase repeat purchases through cross sell </li></ul></ul><ul><ul><li>Create a strategic partnership </li></ul></ul>

×