Invite from the 26th edition of the Zak World of Façades conference taking place in Dubai on the 21st March at the Conrad.

1. 21st
MARCH
CONRAD
DUBAI
2017
FUTUREIS IN THE
BALANCEOF TECHNOLOGY AND
VIABLE
DESIGN

2. Get latest update on the 2017 UAE Fire and Life Safety
code and how it affects the design of the buildings
especially the envelope
Get insights on new disruptive technologies, digital
influence, 3D printing effect on façades,
electrochromic glazing, textile fabric façades, etc
Listen to industry influencers and experts sharing
their experiences and knowledge on executing
safe & sustainable façades
TOP 3 REASONS WHY
YOU CANNOT MISS
THE EVENT THIS YEAR
EXPLORING THE BALANCE OF
TECHNOLOGY AND VIABILITY.
The construction industry in UAE is growing at tremendous rate despite economic
uncertainties. With over eleven thousand buildings completed in 2016 in Dubai alone
and an aggressive approach towards achieving the infrastructural targets for the Expo
2020, UAE is a lucrative market field for designing and architectural marvels.
Façades market in Gulf region has recorded approx. 7% YoY growth and is valued at $5
billion for the glass sector alone. With an array of iconic projects in the pipeline, the
industry is looking at addressing the climate, efficiency and sustainability challenges
through façades.
The future of façade engineering is about creating a balance with technology and
viable designs. Zak World of Façades, through its 26th
edition globally and 6th
Middle
East edition, endeavors to provide the construction industry and stakeholders of the
building envelope value chain a platform to discuss, debate and deliberate upon the
new dimensions, innovations and unconventional trends of the industry. Topics which
will be laid across the table will include vision on effective façade project management,
maximizing building envelope potential and modern façade challenges amongst
others. It also doubles up as an opportunity to develop new relationships and
broadening business networks.
Join us at this edition of Zak World of Façades conference, one-of-a-kind knowledge
sharing platform encouraging ideas and innovation and gain industry insights through
the thought leaders and influencers.

3. CONFERENCE AGENDA
SESSION - 1 (08.50 - 10.20)
SESSION - 2 (10.40 - 12.40)
08.50 WELCOME ADDRESS
Syed Zakir Ahmed, Chairman, Zak Group
09.00 EVOLUTION OF FAÇADES ENVELOPE DESIGN: PRECISE PARAMETRIC
DESIGN AND ADVANCED BIM STRATEGIES
 Understanding BIM and parametric design - the requirements and differences
 What are the benefits and costs with respect to implementing BIM and
parametric processes for façades
 Implementing BIM and parametric procedures into the design process
Robert Stephens, Executive Director, Inhabit Group
09.30 MAXIMIZING THE BUILDING ENVELOPE POTENTIAL
 Integrating design to transform built environments
 Project examples
Yahya Jan, President & Design Director, NORR**
10.00 POWDER COATINGS TECHNOLOGIES SUPPORTING FAÇADE DESIGN
 Global specification standards (AAMA and Qualicoat)
 Powder coatings technologies being complied with global durability standards
 New color trends and how do those support the contemporary façade design?
Maria Malo, Business Development Manager - MEA, Akzonobel
10.20 NETWORKING TEA/COFFEE BREAK
08.00 DELEGATE REGISTRATION
EVENT HOST & CONVENER
Andy Dean, Head of Façades - Middle East, WSP | Parsons Brinckerhoff
10.40 FAÇADE ENGINEERING ON MARS
 What would be the challenges of building Earth technology buildings on Mars?
 How does the climate and environment influence decisions in façade system
design?
 What is possible today, where does the industry trend point?
Agnes Koltay, Director, Koltay Façades
11.00 CITY OF THE FUTURE - IMPACT OF THE BUILDING ENVELOPE
 Comfort as driver - the user rules?
 How does urban planning, climatic conditions and regulations impact the
design of building envelopes?
 What are and will be key trends and technologies to be considered?
Prof. Dr.-Ing. Werner Jager, Founder & Head of Operations, ai³
(Presentation sponsored by TECHNAL®)
11.20 THE ROYAL ATLANTIS – CRAFTING AN ICON
 Defining geometries for a multi-scale visual experience
 Designing the rules for controlled randomness
 Creating depth, visual layering, and material texture for tactility and shading
Elie Gamburg, Director, Kohn Pedersen Fox
11.50 VISION AND ADAPTATION OF EFFECTIVE FAÇADE PROJECT
MANAGEMENT: CONVERGING 2020 URBAN PLAN
 Utilising façade planning to expedite completion of project
 Project cost optimization through façade for overall commercial success
 Communication driven project management: Establishing effective channels
between project stakeholders
 Diverse approaches being implied to deliver world class infrastructure projects
showcasing UAE
Moderator:
Alex Dantziguian, Managing Director, Technoform Middle East
Panelists:
Tarek Bayoumi, Director - Architecture, AECOM
Arif Ustadi, Development Director, Tamdeen*
Abdullah Sulaiman, Executive Director, Lacasa
Kenneth Turner, Director, CallisonRTKL
Thyer Al Khubaisi, Director - Post Contracts, Dewan Architects*
12.40 NETWORKING LUNCH BREAK

4. SESSION - 3 (13.40 - 15.40)
SESSION - 4 (16.00 - 17.30)
13.40 MODERN FAÇADE CHALLENGES - AN INTELLECTUAL APPROACH
 Importance of knowledge upgrade for value addition
 A weighed fusion of theory, technology and practicality
 How to react on reduced TLC?
Micha Pawelka, Managing Director, Priedeman Middle East
14.00 TENSILE FABRIC FAÇADE - ARCHITECTURAL FUNCTIONS AND BENEFITS
 Thermal comfort & solar protection
 Visual comfort & glare control
 Dynamic façades with day/night effect
Sanjoe Rodrigues, Regional Manager - Middle East, Serge Ferrari
14.20 DESIGN OPTIMIZATION: BENEFITS OF VALUE ENGINEERING
 Real life examples (anchoring, cast-in, firestop, etc)
 Compliance with codes & regulations
Tatiana Masalska-Laska, Segment Manager - Façade, Hilti Middle East
Nabeel Zabad, Regional Business Developer - Façade, Hilti Middle East
14.40 TAKING AN AIRPORT TERMINAL BUILDING ENVELOPE FROM CONCEPT
THROUGH TO COMPLETION
 Key façade design issues with terminal buildings
 Interdisciplinary coordination factors
 Control of fabrication and installation quality
Stuart Clarke, Associate Director - Middle East Façade Engineering Leader, Arup
15.00 IMAGINATION ON FAÇADES
 Architectural 3D designs on façades
 Key techniques of realization
 Case studies
Efthimios Zizos, Projects Manager, Elval Colour
15.20 PERIMETER BARRIER FIRESTOP SYSTEMS FOR CURTAIN WALLS
 Functional requirements of perimeter barrier firestop systems
 Fire resistance testing for curtain walling and perimeter barriers
 Routes to UAE Code Compliance, highlighting the importance of quality of
workmanship, need for inspection & reporting
Steve Swales, Director, Siderise Group
15.40 NETWORKING TEA/COFFEE BREAK
16.00 PROTECTION WITH GLASS
 Fire protective glazing: How it’s made
 The new UAE Fire & Life Safety Code 2017: What it means to your architecture
 Secure architecture: How its possible
Imran Manasawala, Director, Future Architectural Glass
16.20 CRYSTAL CLEAR BONDING
 Enabling design freedom, aesthetics & performance
Markus Plettau, Regional Market Manager - EMEA, Dow Performance Silicones
16.40 INNOVATIONS IN FAÇADE CONSTRUCTION FOR MODERN ARCHITECTURE
 Digital Influence on façade construction: How is the horizon changing?
 State-of-the-art trends in contemporary façade designs & aesthetics for
Middle East
 Culminating complexity of design with safety and sustainability features
of the façade
 Latest materials on the block being used for contemporary façade designs
coupled with enhanced safety features
Moderator:
Benjamin Beer, Technical Director, Meinhardt Façade
Panelists:
Arif Mehmood, Director, RMJM
Prabhanjan Kambadur, Director, RSP
Osama Abbas, Managing Director, IBECE
Steven Dietrich, Head of Architecture, Obermeyer
Deepak Dinesh Prabhakaran, Managing Director, PNC Architects
17.25 VOTE OF THANKS
17.30 VIP NETWORKING (INVITE ONLY) POWERED BY
19.00 END OF THE CONFERENCE
*** The programme is correct at time of publishing. However, given the seniority of our speakers and the nature of their roles, speakers may
subsequently substitute or excuse themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a
speaker with equivalent insight. You can find the most up-to-date programme on the website.
**Topictobeconfimred*Invited

5. SPEAKERS&PANELISTS
Tarek Bayoumi
Director - Architecture
AECOM
Micha Pawelka
Managing Director
Priedeman Middle East
Sanjoe Rodrigues
Regional Manager - Middle East
Serge Ferrari
Agnes Koltay
Director
Koltay Façades
Maria Malo
Business Development
Manager, Akzonobel
Steve Swales
Director
Siderise Group
Arif Mehmood
Director
RMJM
Andy Dean
Head of Façades - Middle East
WSP | Parsons Brinckerhoff
Yahya Jan
President & Design Director
NORR
Robert Stephens
Executive Director
Inhabit Group
Elie Gamburg
Director
Kohn Pedersen Fox
Abdullah Sulaiman
Executive Director
Lacasa
Prof.Dr.Ing.Werner Jager
Founder & Head of Operations
ai³
Stuart Clarke
Associate Director
Arup
SPEAKERS&PANELISTS
Steven Dietrich
Head of Architecture
Obermeyer
Efthimios Zizos
Projects Manager
Elval Colour
Nabeel Zabad
Regional Business Developer
Hilti Middle East
Kenneth Turner
Director
CallisonRTKL
Deepak Dinesh Prabhakaran
Managing Director
PNC Architects
Markus Plettau
Regional Market Manager - EMEA
Dow Performance Silicones
Prabhanjan Kambadur
Director
RSP
Benjamin Beer
Technical Director
Meinhardt Façade
Osama Abbas
Director
IBECE
Alex Dantziguian
Managing Director
Technoform Middle East
Imran Manasawala
Director
Future Architectural Glass
Tatiana Masalska-Laska
Segment Manager - Façade
Hilti Middle East

6. * Entry only by online registration.
Rights of admission reserved.
TERMS & CONDITIONS FOR COMPLIMENTARY SEATS:
Complimentary seats are reserved exclusively for Architects,
Consultants, Contractors, Developers, Fabricators,
Government Officials & PMC's. The organisers reserve the
right to allocate these complimentary seats at their
discretion. This is only an invitation and not an entry pass.
Entry is only via online registration.
STEP
REGISTRATION
PROCESS*
Visit www.facades.ae
Fill your registration details
in the registration form &
click the submit button
You will receive an auto reply email as a
successful acceptance of the form. Depending
on the availability, you will receive a
confirmation email / SMS / call from our team.
REGISTER WELL
IN ADVANCE TO
BLOCK YOUR SEAT
IN THE FORUM FOR
INFORMATION, IDEAS
& INNOVATION ON
FAÇADE ENGINEERING
& DESIGN

7. W: www.facades.ae
HELPLINE : +971 56423 8969 | +971 50634 3942
E: info@zakgroup.com
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