Rouge is an Indian company that manufactures body sprays for women. It was established in 2014 and produces sprays in various pink shades. Rouge's products contain natural ingredients like flowers, fruits, and herbs. The company aims to boost women's confidence through its refreshing fragrances and supports education for girls and women through charitable donations. It promotes its brand using social media, television, radio, and outdoor advertisements.
4. Introduction
Rouge is a shade of pink. It is
pinkish-red color. The reasons why
I have chosen the name
“Rouge” is because our targeted
customer group is women and we
manufacture body spray contain
pink shades.
“Rouge limited company” is an
Indian private company
5. categorized fragrance
manufacturers. We are established
in February 14 2014 and are
incorporated at Mumbai, India.
With fragrance items- Body
mists and deodorants; motivated by
the mystery and sensuality of
fragrances
We provide our customers with
wide range of product.
6. About Rouge:
Rouge product is category under
personal care. Our product’s main
ingredients are: Aqua, alcohol
denat(organic), Calcium aluminium
borosilate, cetyl esters, fragrances,
castor oil, propellant, diethyl
phthalate (DEP) and
cyclomethicone NF. Rouge is
design specifically for women. Our
7. product’s fragrances are organic and
made of flowers, herbs and fruits.
Rouge’s Tagline:
Rouge believes that every woman
is beautiful irrespective of their
complexion, height or figure. All
she needs is the right Attitude to
make her look gorgeous. Rouge
provides that “right “attitude, the
amazing smell and freshness, boosts
ones confidence and help one to be
8. presentable and attractive that’s why
rouge’s tagline is drafted as
“Re-define your attitude”
Social Message:
Since rouge’s targeted group is
women and believe in bringing
positive attitude in them, rouge
supports in educating a girl child
because we believe that only an
educated woman can take care of
her personal hygiene as well as her
9. family’s health and that’s way we
have join hands with “world
education organisation” in their
project – girls’ and woman’s
education.
World education believes that
education for girls and women is the
single most effective way to improve
the lives of individual families as well
as to bring economic development to
poor communities worldwide. By
10. improving educational opportunities
for girls and women, World
education helps women develop skills
that allow them to make decisions
and influence community change.
In turn, these programs have a
positive impact on some of the most
profound issues of our time:
Population growth, HI V,
peace and security, and the
11. widening gap between the rich and
poor.
Rouge proudly supports this
organisation and provides financial
help to them by donating 13% of
our profit and ones we are
established perfectly in market our
donation percentage will increase to
15%.
12. Logo:
Rouge use organic method in
producing unique and attractive
body spray, we follow eco-friendly
methods and are very much into
nature. We utilise majority of
natural ingredients like flowers,
fruits, herbs etc. hence our product
logo is pink drops of water beautiful
curved and interwoven. Water
13. indicates life, freshness and beauty of
nature and so is rouge.
Rouge’s features:
Rouge promises quality and best
fragrances. Our product provides
long lasting and refreshing
fragrances. Rouge has wide range
of products like in deodorants we
have: - Tornado, hot pink etc. and
in body mist wild forest is most
popular. We use different shades
14. of pink color and brand name is
written in bright colors this out
shines our product and makes the
brand quite recognizable among the
costumer. Rouge range deodorants
and mist are new, fresh and
suited for young women for their
powerful and trendy personalities.
Product USP:
Pink is not just a color it’s an
attitude: Our product is packed
15. in various shades of pink because
the targeted are women. Pink is
an attractive color and is usually
love by ladies especially teens.
Our product is for every class
women i.e. cheap as well as
expensive item so that every type
of class can afford it.
Rouge fragrances are made up
of unique combinations of flower
17. MARKETING
Pricing:
Developing the pricing strategy
requires an intimate look at the
product strategy. The price is quite
reasonable for every women class to
purchase without any hesitation.
The price range beings from 150-
540 rupees. Ex- 150 for 75ml,
245 for 200 ml and our very
exclusive 400ml for 540.
18. Place:
It refers to how the product
reaches to the consumers. The
geographical areas of country where
product would sell referring to how
the environment in which the
product is sold it can affect the sale.
Rouge will concentrate on
urban and semi-urban areas of
India for the marketing of its
range of deodorants and mist.
19. Metro cities with heavy trendy
young population like Delhi,
are majorly targeted.
Other mini metros cities too are
too concentrated for the
marketing of the deodorants and
body mist.
Our product is available at all
retail outlets like general stores,
Medical stores, malls etc.
20. Distribution:
The manufacture and retailers
must decide how to distribute their
products. Working through
established distributors or
manufacturers’ agents generally is
easiest for us.
Rouge is available in all the
leading store is because there is a
good network of established
manufacture agent which helps us in
21. distributing our various products in
all the leading retailers’ outlets and
collection is done after every 15
days.
The process of effectively making
and getting products and services to
end users requires market logistics
network. Essentially the physical
distribution of the product through
fast moving consumer oriented areas
where they go weekly to purchase.
22. The distribution of the our product
is held in most of the metro cities in
India and semi-metro cities the
product will be sold in all retail and
wholesale stores, supermarkets,
beauty stores and even online
shopping
23. Channel of distribution of consumer
product:
There are 2 primary channels of
distribution for Rouge: wholesalers
and retailers
The company would sell the
products to its appointed
wholesalers. They are responsible
for the distribution of pre-defined
geographical areas who distribute it
further to retailers. Every
24. available channel will be utilized
for maximum distribution and
coverage to all the supermarkets,
general stores, women and unisex
beauty parlour and medical stores.
Branding position:
I. Position against competitors:
Rouge is positioned as a brand
for women and provides every
different pleasant fragrance
combined of fruits flowers and
25. herbs. As compared to our
competitors we have a very strong
USP which makes us
distinct from our competitors i.e.
combination of fruits, flower and
herbs in one product.
II. Position by price and quality:
There is no compromise for
quality, and if we are offering the
best to them, customer doesn’t
mind to pay for it.
26. Product visuals and packaging:
Rouge body spray has a
distinctive metallic exterior of
cylinder shape having various
fragrances. The bottles are
available in various pink shades with
beautiful font of different colors
which is eye catching and helps in
gaining customers attention.
27. Planning:
The plans for the first financial
year are to establish a consumer
base in all the categories of our
products and to look into the main
objective of satisfying the existing
users. Also we would develop
Rouge as brand by running
advertising campaigns which would
be conceived by AD agency with
references to the marketing terms.
28. Forethought:
Currently rouge is selling product in
pink packaging with various colorful
font labels but with the expansion of
our company we will be soon selling
product in different color packaging
and labels to change our outlooks
and give customers different variety
of products to choose. It is
important for a business firm to keep
changing the looks of product to
29. attract more and more customers
and become the talk of the town.
We will also introduce body spray
for unisex if we are able to achieve
our organizational goal.
30. PROMOTION
Promotions are essentially the
alarm that you sound to let
customers know you exist and why
they should care. Rouge uses
aggressive promotional strategise.
We have visualised various
marketing strategies by using the
following tools:
Social media
31. Advertisements
E-communication
Sponsorship
Call-centres
Social Media
Rouge business profile includes a
good description, keywords and a
link to social media sites like face
book, twitters etc. This is an era of
social media especially face book.
Today around 1.47 billion people
32. use social media and are increasing
every day. This is one of the best
and cheap sources to promote
Rouge.
Advertisement
Advertising is one of the effective
medium to communicate. Being a
new company with newly launched
product- Rouge we would be using
various strategies at the initial stage
of the product being lunched.
33. Rouge being a new brand needs
creation of an identity amongst
other brands in the market. Thus,
informative advertisement would help
the customers know about the
product even more.
Television:
For providing information in brief
in limited time, Rouge ads slot are
broadcasted on national television
and entertainment channels during
34. prime time shows since they are
watched normally by audience.
Radio:
Radio is a popular medium
amongst youngsters. Hence, use
of radio for advertisement gives
Rouge a lot of exposure in minds
of youngsters. Also, it will help
selecting local and effective
targeting.
35. Outdoor:
Hoarding around the cities will
attract attention due to vibrant,
large nature of visual. Also, they
help in specific geographic like near
colleges, offices etc.
Internet
Internet advertising for Rouge is
the best options as it wellprovide
exposure to correct targeted group to
the young and upgraded internet
36. savvy audience offering free vast
coverage. Pop out advertisement
can appear on various shopping
websites, advertisement sections of
social networking websites, personal
emails websites, etc will help to
attract attention of youngsters.
Sponsorship:
It helps in highlighting our
product. Sponsorship upgrades
37. Rouge’s public image and helps in
increasing our sales.
Call-centres:
Calling customers personally and
letting them know about Rouge’s
features helps in increasing our sales
and also provides us other’s
feedback.
38. ROUGE’S
COMPETITORS.
There is a huge demand of body
spray and deodorants in market.
Rouge has lots of competitors in
market.
I. Dove
II. Nivea
II. Rexona
IV. Fa
V. Fogg
39. Fogg:
The new immerging brand
“Fogg” is successful in establishing
in the market. Fogg has gain the
lot of public attention due it’s
amazing promotion techniques and
also products U.S, P.,
claiming that they don’t contain gas
unlike other deodorants and body
sprays available in market. Fogg
41. CONCULSION
Rouge is a newly established
company offering body spray for
women. Rouge is made up of
flowers, fruits and herbs mainly.
We offer unique and attractive
scent. Our product is packed in
pink and also some of our products
liquid are also pink in color. We
believe in enhancing women’s
confidence. Rouge is a perfect item
