History of LUX: First LUX trademark produced in was registered U.K. in 1899 in U.S.A. in 1900 Launched in Launched in India in 1929 U.S.A in 1916
What’s there in a name? Lux was first named as “Sunlight Flakes” Later it was changed to “LUX” meaning Light Word LUX is the shortest version of “Luxury”
LUX Beauty by numbers: Number 1! Lux is the best-selling soap bar in the world. 1925 was the year Lux launched the world’s first mass market beauty soap, “made like the costliest French soap” 600 million women worldwide regularly delight in the superior fragrances. 12 Million Lux products are purchased every day of ever year. 1.5 Billion times per day, a Lux product is enjoyed around the world 400+ world famous actresses have been the face of Lux to date. 100+ countries across the globe enjoy Lux as their beauty soap.
Unique Selling Proposition LUX is a brand which Appreciates BEAUTY and GLAMOUR LUX is a beauty soap of FILMSTARS A Delight to sense LUX celebrates the indulgent ritual of beautification LUX is always reliable and trustworthy
Segmentation: LUX has been segmented on the basis of demographic factors like Age, lifestyle, etc. Target market of LUX is the age group between 16-40 years and urban and semi-urban areas. The brand is being positioned as the favorite soap of Film Stars has been consistent in terms of communication and positioning.